Pam Robertson Email and Phone Number

Lead role in managing and executing comprehensive print and digital marketing plan:•Website content development and management •B2B and B2C email campaign and list management •Sales support: Write, edit, and proof copy for marketing collateral, press releases, product brochures, sell sheets, presentations, ads, flyers, etc.•Event/trade show management: Lead contact for booth design, signage, marketing collateral, promotions, hospitality, entertainment, shipping, and logistics •Social media: Develop and manage content, calendar, digital assets, promotions and contests, influencer contracts and sponsorships•Technical product manuals: Work with engineering to develop and proof content for clarity and accuracy; write scripts for technical support videos•Product packaging: Lead role in gathering and confirming product features and specifications; liaison between internal teams and outside vendors; develop and coordinate copy, design, digital assets, and photo shoots•Advertising: Write and proof ads; plan and manage editorial calendar; lead communications with publishers, creative, vendors, etc.; provide links, urls, and digital assets; enter and track projects; manage insertion orders

Manage and coordinate email and direct mail campaigns to law firms; create sales presentations and market kick-off decks

Host virtual training events; develop and manage communications, website content, surveys, etc., to inform, engage and motivate bankers

Develop creative briefs; write, edit, and proof content for email campaigns, direct mail, and website; schedule and deploy e-newsletters; manage marketing deliverables (pre- and post-communications, sponsorships, etc.) for events, webinars and trade shows; research, manage and procure products for event giveaways; gather and report on email/online/social analytics

Manage assigned B2B accounts and printing projects for manufacturer/commercial printer. Work with internal production teams (planning, scheduling, creative, litho, finishing and packaging) and vendors to manage job production, purchase orders and delivery; attend daily production meeting; maintain daily communication with customers, sales and production teams to confirm job specifications, pricing, proof approval and scheduling to ensure 100% accuracy, quality and on-time delivery of product.