Drove global event program from conceptualization through evaluation for conferences, trade shows, networking events, user groups, sales meetings and incentive programs• Responsible for execution of 20+ global events annually • Constructed 2019 global trade show and event plan that resulted in sales opportunities valued at over $5M • Ownership of $2M Marketing Communications and Sales Event budget • Managed one full time Marketing direct report

Ownership of global event program, responsibilities including RFP process, site selection, contract negotiations, staff and vendor management, and post event analysis • Managed all aspects of event marketing efforts including strategic messaging, and graphics for booth production/design • Appointed to own Marketing budget management including development, payment processing, post program reconciliation, and analysis • Built Empirix Marketing Summer Internship Program, supervised team of interns • Oversaw public relations activities, managed speaking engagements, maintained updates to collateral, website and blog

Oversaw event logistics and provided live support for trade shows, sales meetings, and webcasts • Maintained Marketing plans and global calendar of events • Ran weekly internal educational “Lunch and Learn” webcast series • Created ads, logos, invitations, event email communications, signage, and surveys • Managed trade show booth properties, ordered and cataloged promotional items