Senior Policy And Projects Manager
Current
Aug 2024 - Present
AeroLeads people directory · profile
Pam Thornback Email & Phone Number
Senior Policy and Projects Manager
at
Sound NSW
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
Senior Policy and Projects Manager
Location
Sydney, New South Wales, Australia
Who is Pam Thornback? Overview
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Quick answer
Pam Thornback is listed as Senior Policy and Projects Manager at Sound NSW, based in Sydney, New South Wales, Australia. AeroLeads shows a matched LinkedIn profile for Pam Thornback.
Pam Thornback previously worked as Brand, Marketing and Communications Lead at Sxsw Sydney and Marketing Manager, triple j at Triple J - Abc. Pam Thornback holds Bachelor Of Arts In Communications (Public Communication), Public Relations/Image Management, Journalism, Cultural Studies from University Of Technology, Sydney.
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Email format at Sound NSW
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Sound NSW
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Profile bio
About Pam Thornback
A music, culture and youth marketing strategist, with extensive brand, marketing, content, comms, partnerships and events experience.Most recently responsible for the creative development of the SXSW Sydney brand and delivering innovative marketing and advertising strategies to drive sales and visitation. Previously managing brand strategy, marketing and communications for triple j and Double J.Prior to triple j, Marketing Director at Inertia, overseeing marketing for local and international artists including Sia, Nick Cave, Bjork and Bon Iver.Began career at agencies in Sydney and London, working for clients including Microsoft, Google, eBay, 3 Mobile, Nokia, Diageo, Wrangler and the Berlei Group.
Current workplace
Pam Thornback's current company
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9 roles
Pam Thornback work experience
A career timeline built from the work history available for this profile.
Brand, Marketing And Communications Lead
I oversaw the brand development, marketing, CRM, publicity, comms, media partnerships and influencer relationships for the inaugural SXSW Sydney, the first time the event had ever been held outside Austin, TX. I managed five agencies, alongside stakeholder relationships with the wider Sydney and Austin teams and Destination NSW, while growing a small.
Sep 2022 - Dec 2023
Marketing Manager, Triple J
I led the marketing, publicity and communications strategies for triple j, Double J and triple j Unearthed. As a member of both the triple j Management and ABC Marketing teams, I oversaw the marketing, branding and comms for key campaigns including triple j's Hottest 100, One Night Stand and Ausmusic Month campaigns, alongside new program launches brand.
Mar 2016 - Jun 2022
Marketing Director
May 2010 - Jan 2016
Freelance Strategist
Feb 2010 - Apr 2010
Senior Account Manager
Feb 2008 - Oct 2009
Senior Account Manager
Apr 2006 - Dec 2007
Account Manager
Oct 2004 - Feb 2006
Account Manager
Nov 2000 - Aug 2004
1 education record
Pam Thornback education
FAQ
Frequently asked questions about Pam Thornback
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What company does Pam Thornback work for?
Pam Thornback works for Sound NSW.
What is Pam Thornback's role at Sound NSW?
Pam Thornback is listed as Senior Policy and Projects Manager at Sound NSW.
Where is Pam Thornback based?
Pam Thornback is based in Sydney, New South Wales, Australia while working with Sound NSW.
What companies has Pam Thornback worked for?
Pam Thornback has worked for Sound Nsw, Sxsw Sydney, Triple J - Abc, Inertia Pty Ltd, and Bashful.
How can I contact Pam Thornback?
You can use AeroLeads to view verified contact signals for Pam Thornback at Sound NSW, including work email, phone, and LinkedIn data when available.
What schools did Pam Thornback attend?
Pam Thornback holds Bachelor Of Arts In Communications (Public Communication), Public Relations/Image Management, Journalism, Cultural Studies from University Of Technology, Sydney.
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