A music, culture and youth marketing strategist, with extensive brand, marketing, content, comms, partnerships and events experience.Most recently responsible for the creative development of the SXSW Sydney brand and delivering innovative marketing and advertising strategies to drive sales and visitation. Previously managing brand strategy, marketing and communications for triple j and Double J.Prior to triple j, Marketing Director at Inertia, overseeing marketing for local and international artists including Sia, Nick Cave, Bjork and Bon Iver.Began career at agencies in Sydney and London, working for clients including Microsoft, Google, eBay, 3 Mobile, Nokia, Diageo, Wrangler and the Berlei Group.