Pam Wilcox Email & Phone Number

Flagstaff, Arizona, United States

I’m leading an effort to improve the digital products used by patients and consumers at NAH. My focus is on product strategy, specifically creating a roadmap and vision to support the NAH patient and consumer digital needs. The goal is to ensure our patients and consumers have a high-quality, valuable user experience that provides maximum benefit when they interact with the patient portal, company website, provider directory, online appointment scheduling and more.

Flagstaff, Arizona, United States

United States

Assisted with Camunda’s web marketing strategy:- Created internal documentation and training materials to help content creators and web publishers achieve higher states of consistency, accuracy, and usability across all Camunda web properties including web standards, SEO best practices and accessibility conformance for written and visual content.- Identified opportunities and took action to improve organic traffic, lead generation, and conversion rates through on-page SEO, position tracking and competitor analysis (SEMrush, Ahrefs, Moz, ScreamingFrog, Google Analytics, Search Console).- Proactively optimized website content by monitoring site governance reports (Siteimprove) to resolve website issues (Wordpress) and ensure that accessibility compliance, web standards and brand alignment were met.

Flagstaff, Arizona, United States

Managed the NAU Marketing Web Team and Wordpress website projects to drive lead generation and support brand initiatives. Collaborated with digital marketing leadership to develop and implement University web strategies, standards, and policies, as well as worked with clients, graphic designers, web developers, UX experts, writers, and photographers to create production content. Facilitated meetings to scope projects, gather business and technical requirements and define KPIs.Key accomplishments:- Successfully completed site redesign and content build for a new prospective student website to maximize outreach and recruitment.- Developed charter for the NAU Web Advisory Council which establishes and upholds web governance. - Provided technical support to 50+ University Site Stewards to assist with their respective WordPress multi-sites.- Established quality assurance checklists to ensure web content and images met brand standards, ADA (Section 508) accessibility requirements and the University’s strategic goals.- Coordinated with IT department and external vendors to direct website theme refreshes, migration to Gutenberg editor, backend maintenance and general troubleshooting.- Leveraged data and performance analytics (GA, GTM, Lighthouse) to recommend and track progress toward KPI’s and meet website optimization benchmarks.- Conducted SEO audits to continuously improve organic search conversion (Siteimprove, Search Console).

Flagstaff, Arizona Area

Supervised the digital communication team and oversaw end-to-end web refresh of public website and employee intranet site (Drupal), as well as digital marketing, social media, and online reputation management programs. Key accomplishments:- Boosted intranet website visits by more than 200% by redesigning the site and revitalizing the content strategy.- Consistently refreshed corporate website content with clinical subject matter experts, photographers, and writers to increase site traffic by 30% year over year.- Oversaw ongoing UX improvements, web development and QA testing sprints with IT and contracted vendors to ensure a high performing, user-first experience for both the corporate and intranet websites.- Analyzed CRM data to develop informed digital marketing campaigns and drive website traffic for multiple service lines which led to 8% return on investment.- Managed 200 healthcare facility and provider online business listings (Google My Business, Reputation.com)- Managed six-figure project budgets and multi-vendor relationships.- Elected to present at professional Martech conferences such as Healthcare Internet Conference (HCIC), Society for Healthcare Strategy and Market Development (SHSMD), and Healthshare.

Flagstaff, Arizona Area

Managed large-scale IT projects from discovery to close in a deadline driven environment. Led cross functional teams while controlling project budgets, timelines, and scope changes. Coordinated with stakeholders and senior leadership regarding business, operational, and technical resources, and generated project progress reports. Analyzed and addressed project risk and issues. Key accomplishments:- Executed the “NAH Transformation”, a multi-million dollar project to rebrand Northern Arizona Healthcare including:--New corporate brand promise.--New corporate website and employee intranet site (Drupal).--Digital marketing and communication strategy, including social media, organic and paid search (SEO/SEM) and analytic benchmark planning.

Flagstaff, Arizona Area

- Led development of the University website including feature development, design and usability (UI/UX), information architecture, accessibility and SEO- Administered Ektron content management system- Defined and prioritized system requirements for incoming projects- Supervised and managed web development team - Conducted iterative testing and quality control measures in multiple test domains to ensure work met expectations by due date - Directed deployment of .NET code releases with support from ITS department - Supported technical needs of other teams including content creation, publishing, support and training - Contributed to conversion rate by transforming, migrating and updating department web content - Participated as member of the EDEN (Elevating the Digital Experience at NAU) Team to determine overall scope and strategy for the NAU web presence

Flagstaff, Arizona Area

- Led project to build series of regional websites called Virtual Research Learning Centers (VRLC) to improve natural resource stewardship and scientific collaboration - Chaired VRLC governance committee with members from Sonoran Institute, National Park Service and several universities including Northern Arizona University and Montana State University - Facilitated monthly meetings with VRLC community to review stakeholder needs, user requirements, technical and design issues, and site optimization strategies - Supervised and coordinated team of web developers and facilitated team meetings to achieve needs of VRLC community - Provided overall CMS technical support (Drupal) to 7 VRLC websites - Maintained administrator's forum website that included best practices for VRLC content and theme development - Conducted user experience evaluations of VRLC sites to improve usability - Implemented best practices for SEO within Drupal CMS - Addressed web accessibility issues and steps needed to meet standards and regulatory compliance - Led Drupal training classes for National Park Service staff - Solicited and established contracts with professional Drupal developers for inclusion on Development Team - Produced and tracked annual budgets - Drafted funding proposals - Created VRLC community newsletters to market and campaign for VRLC program - Presented talks at several professional conferences (George Wright Society)

Flagstaff, Arizona Area

- Supported biological inventory and monitoring efforts in 11 National Parks in Arizona and New Mexico - Built custom database applications to store, analyze and report natural resource data - Assisted staff with spatial analysis of biological datasets - Created the Research and Monitoring Atlas, a web application that provided access to data and geographic maps of natural resource research projects for purpose of facilitating regional ecosystem monitoring

Master'S Degree, Biology/Biological Sciences, General

Bachelor'S Degree, Environmental Science