Pam W.

Pam W. Email and Phone Number

Vice President, Media Services at Rhycom @ Rhycom
overland park, kansas, united states
Pam W.'s Location
Kansas City, Missouri, United States, United States
Pam W.'s Contact Details

Pam W. personal email

n/a
About Pam W.

Experienced Paid Media professional with a demonstrated history of working in the marketing and advertising industry. Strong marketing professional skilled in Media Strategy, Advertising, Leadership, and Marketing.

Pam W.'s Current Company Details
Rhycom

Rhycom

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Vice President, Media Services at Rhycom
overland park, kansas, united states
Website:
rhycom.com
Employees:
15
Pam W. Work Experience Details
  • Rhycom
    Vice President, Media Services
    Rhycom Jan 2020 - Present
    Kansas City, Missouri Area
  • Rhycom
    Director, Media And Client Services
    Rhycom Sep 2015 - Jan 2020
    Overland Park, Ks
  • Sullivan Higdon & Sink
    Sr. Brand Contact Manager
    Sullivan Higdon & Sink Jun 2010 - Sep 2015
    Kansas City, Missouri Area
    • Planned, presented, implemented and audited brand marketing and media plans for several markets. These plans included traditional and digital media, community marketing partnerships, loyalty marketing and product distributor programs, etc. • Provided research analysis and competitive share of voice to exceed performance KPIs• Developed RFPs, analyzed, negotiated and selected vendors based on client needsBrands: H&R Block, Sonic Drive-In, Pizza Hut, Cargill, Foster Farms, Borden Cheese, Blue Cross and Blue Shield of Kansas City, Carefusion, North Kansas City Hospital and the Kansas City Chiefs
  • Gragg Advertising
    Media Buyer/Planner
    Gragg Advertising Mar 2009 - Jun 2010
    • Conducted, managed, and ran weekly strategic client meetings • Provided research, planning and placement of clients’ media projects for traditional and online media• Analyzed all marketing and media strategies against goals and provided recommendations to improve results or new strategies to help exceed goals • Provided alternative and more efficient means to market the clients’ marketing programs• Managed media budgets• Negotiated with media contacts on behalf of the client Clients: Various U.S. universities and colleges
  • Epkenzi, Llc
    Owner
    Epkenzi, Llc May 2001 - Jun 2010
  • H&R Block
    Manager, Media Services
    H&R Block 2002 - 2004
    • Orchestrated all aspects of local spot, Hispanic and Canadian corporate media efforts• Assisted in segmentation, strategic planning, implementation, and auditing of our network media campaigns• Managed the yellow pages advertising program • Oversaw and balanced a multi-million dollar media budget • Coordinated efforts with marketing research department to determine test/control/rollout markets • Worked with franchisees to determine advertising commitments • Managed four outside agencies to ensure all projects exceeded corporate expectations
  • H&R Block
    Media Buyer
    H&R Block 1994 - 2002
    • Purchased broadcast media in over 35 markets while investigating and implementing value-added promotional opportunities • Presented H&R Block’s spot media plans to the Regional Directors and media representatives in top regional markets • Orchestrated the production of OOH advertising for the country • Assisted with the media billing process for the major franchisees
  • Coca-Cola Enterprises
    Marketing Services
    Coca-Cola Enterprises Feb 1990 - Feb 1993
    • Created and implemented numerous media and marketing campaigns including negotiations with the Chiefs, Worlds of Fun, Chevrolet and various television and radio stations for “The Winning Twist of Sprite” promotion and the “Just for the Kick of It” promotion• Purchased broadcast media in 15 radio and 9 television markets• Presented media plans and posts to regional office in Minneapolis• Supervised the advertising coordinator• Developed P.O.P. materials

Pam W. Skills

Marketing Advertising Email Marketing Leadership Social Media Marketing Media Buying Integrated Marketing Direct Marketing Cross Functional Team Leadership Marketing Strategy Digital Marketing Marketing Communications Start Ups Sales Online Advertising Budgets Online Marketing Social Media Budgeting

Pam W. Education Details

Frequently Asked Questions about Pam W.

What company does Pam W. work for?

Pam W. works for Rhycom

What is Pam W.'s role at the current company?

Pam W.'s current role is Vice President, Media Services at Rhycom.

What is Pam W.'s email address?

Pam W.'s email address is wi****@****adv.com

What schools did Pam W. attend?

Pam W. attended Northwest Missouri State University.

What skills is Pam W. known for?

Pam W. has skills like Marketing, Advertising, Email Marketing, Leadership, Social Media Marketing, Media Buying, Integrated Marketing, Direct Marketing, Cross Functional Team Leadership, Marketing Strategy, Digital Marketing, Marketing Communications.

Who are Pam W.'s colleagues?

Pam W.'s colleagues are Aimee Viall, Kevin Cheeseman, Kathy Cunningham, Shelby Phelps, Phil Bressler, Sheila Wairimu, Hannah Gant.

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