Pam Bradley Email & Phone Number

International market expansionFractional marketing leadershipCoaching/Training global marketing teamsMarketing strategy developmentExecutive Coach/Career transformationGlobal Demand gen/branding

Beverly, Massachusetts, Us

San Francisco, California, Us

Women in Revenue is a group of leaders and up-and-coming leaders in sales, marketing, and other revenue-impacting roles. Our members are strong women located around the world, primarily in the tech industry focused on three things:‌➥‌ Education and awareness of diversity and inclusion in the workplace.‌➥‌ Giving back to women through mentorship programs, opportunities, and access to resources.‌➥‌ Moving members’ careers forward ... and having a bit of fun while we are at it.

International expansion, global demand gen, interim CMOClients ranging from startups to midsize to large companies  Interim marketing director for a mid-sized privately held enterprise software company with zero lead generation. Created 15 in-market industry and product/solution campaigns resulting in $10M in new pipeline in six months. Exit : acquisition by major multinational  Product specific multi-channel campaigns for large enterprise software company

Zurich, Zh, Ch

Enterprise Software Solutions │ Product Management │ Budget Oversight │ Business OpportunitiesIntegrated Ventyx/Mincom marketing teams, built global lead generation capabilities, branded and launched combined enterprise software company. Led 15+ staff in the US, Europe and Australia, responsible for a market portfolio of 77 products. Oversaw multimillion-dollar budget and reported to Chief Strategy Officer.StartupsOrchestrated successful internal and external launch of new ABB software business, Ventyx, creating new opportunities for ABB with industry-specific software solutions and leading to a $600M software entity.Pipeline DevelopmentAchieved regional KPIs for marketing contribution to pipeline >25%. Forecasts required for all program investment.Revenue GrowthIntroduced account-based marketing/selling focus on top accounts, cross/upsell programs, managed services programs and launched re-engineered flagship platform resulting in 20% YoY revenue growth.

EAM/ERP │ Re-brand Global Demand Gen │ Asset Intensive Industries │ Value-added StrategiesBuilt a global demand engine as part of a world-class marketing function, rebranded a stagnant 30-year-old EAM/ERP software firm and reinvigorated the pipeline. Led global team of 14 with a multimillion-dollar budget and reported to Chief Strategy Officer.Team BuildingGrew marketing team from three to 14 (in four countries). Established company’s first professional field marketing, demand generation and marcom capabilities.Rebranding StrategiesRebranded the company with new identity package and website, increasing inbound leads by 500%, website traffic by 42% and unique visitors by 30%. This increased valuation of the company to position it for acquisition by a global industry leader.Marketing Program ImplementationImplemented 70 marketing programs in first year, increasing activity to 123 programs in 2011. Grew marketing contribution to revenue from negligible to 16% in 2011.Global PublicationsProduced product, sales, and corporate collateral in multiple languages. Delivered 11 white papers, 23 brochures, 13 datasheets, a corporate video and 40 presentations in 2011.

Armonk, New York, Ny, Us

Revenue Growth │ eLearning │ Enterprise Asset Management │ Global Business ServicesLed key marketing function following acquisition of MRO Software (Maximo).Lead Management SystemsBuilt end-to-end lead management system and demand generation programs, driving a 100% increase in Enterprise Asset Management (EAM) software license revenue from 2006 – 2009.Product IntegrationLed integration of EAM product line into IBM Tivoli Program Management structure, delivering marketing contribution of 38% of revenue globally for EAM.Program Development Built programs to leverage IBM teleweb team, adding $33M to EAM pipeline in six months.PublicationsCreated global seminar series/book (Business Impact of Enterprise Asset Management) with IBM Global Business Services, yielding $51M validated lead revenue in six months.

Us

Demand Generation │ Global Team Leadership │ Budget Management │ Pipeline GrowthBuilt field/channel marketing function for asset and service management provider. Drove global team of 12 professionals and a multimillion-dollar field marketing budget.Sales Lead GenerationBuilt innovative end-to-end system that generated 50% increase in qualified sales leads.Go-To-Market StrategyDeveloped global go-to-market plans by vertical industries and geographies.System Development and Marketing Technology Infrastructure BuildIntroduced web relationship marketing system that increased demand generation campaigns from 15 to 65 executed globally in one year, resulting in a 50% increase in qualified sales-ready leads.Web PresentationsCreated weekly webcast that yielded 3000+ participants and added $5M to pipeline in less than six months.

Cambridge, Massachusetts, Us

Sales Leadership │ Market Share Growth │ Team Management │ Organic Growth Led professional development startup’s marketing and sales initiatives to US school districts and China. Oversaw team of two and reported directly to CEO.Process DesignInitiated application process and won Platinum Award for Excellence in Programming, Online Technology from the US Distance Learning Association leading to (free) recognition and awareness increasing sales over months.Digital MarketingRevamped website, created new marketing materials and doubled teacher course enrollment.

Business Growth Strategy Development │ Training │ Vendor Search Management │ Client RelationsFounded consulting firm to help educational software companies expand into markets in new countries. Clients included WebEx EMEA, Skillsoft, InterCLASS, WebCT, Lexia Learning and Thomson NETg. Global Program DevelopmentBuilt European program of webcasts with thought leaders, led workshops on branding, and researched and selected PR agencies in six countries for clients.

Brand Identity and Positioning Strategies │ Key Media Coverage │ IPO │ Global PipelinesLed all corporate marketing activities and delivered marketing services to portfolio clients, managing a team of eight marketers and sales development professionals.Brand AwarenessEstablished brand identity and positioning as a unique “international business accelerator.” Defined, packaged, productized and delivered suite of services for various tech firms.MarketingCreated market awareness with coverage in WSJ, Financial Times, BBC, CNN and Sunday Telegraph.Business DevelopmentHelped three US tech companies demonstrate strong business potential in Europe with solid pipeline and programs, leading to successful IPOs.NETg │ Bradley Burton International │ Media 100 │ Dun & Bradstreet SoftwareAdditional Experience Includes

Bachelor Of Arts - Ba, French

Master Of Arts - Ma, French Civilization And Language

Diplôme Supérieur

Coaching Certifications, Career Coach, Spiritual Coach, Life Coach

Graduate