Pamela Castillo Collazo Email & Phone Number

Mexico

- Campaigns strategy & management- Marketing & brand strategy- Social media and media outlets

Ciudad De México, México

Development and promotion of fundrasing events such as run for a cause, auctions, gala dinners, conferences and diving expeditions. Creation of digital content strategies and coordination of partnerships.

Florida, United States

I worked with Fine Spices Brands, US developing the marketing plan and opening strategy for their Florida's restaurants, as well as thedevelopment of market researchs, the ambassadors loyalty program, influencers and sponsorship's management, experiencesand special events, and in-store and digital strategies to increase the visits.Results:- 20% total sales growth- Opening event: entry sold out and 3.5 ROI- 37% followers increase in social media

Mexico City, Mexico

- Creation and execution of the business plan- Marketing strategy- Integral execution of the loyalty program: strategy, communication, data analysis, operation and innovation- Cross-functional team management and coordination- Client managementClient: PepsiCo Mexico and LATAM

Mexico

- Creation of the marketing plan- Planning and execution of loyalty programs- Planning, coordination and execution of events and activations- Creation of budgets, reports and control tools- Liaising between the customers and stakeholders- E-commerce and 21chefs.com website managementAchievements:- Events with results surpassing the objective goals in earned ad valueClients: Pernod Ricard, US Meat, Lincoln, Santander

Paris Area, France

- Planning and coordination of fundraising events- Logistic, production and control during the event- Social network management

Région De Mexico City , Mexique

- BTL & digital campaigns coordination- Development of strategies for the campaigns launching- Presentation of projects and development of briefs in collaboration with the planning area- Supervising the production of audiovisual contentAchievements:- Successful leadership in projects of importance that required high level of coordination- Development of control tools that improve and facilitate processes between areasClient: BBVA Bancomer

Mexico City Area, Mexico

- Planning and creation of 360º advertising campaigns for the new products'​ launching- Improving user experience in point of purchase through the creation of creative concepts- Coordination in brand's events (press conferences, showrooms, launching parties)- Creativity implementation in sales' promotionsClients: Warner Home Entertainment, Warner Games and LEGO video games

Mexico City Area, Mexico

The main Role of the President is to facilitate the implementation of national direction towards the achievement of AIESEC 2015 Vision by leading the local team in order to achieve planned results by the end of the term.- Development of the yearly strategic planning and goals- Management of a board of 9 VPs and 60 team members- Coaching and team developmentAchievements:- Top 3 in results in a scale of 22 at national level- Overall growth of 362% compared to the previous year

Ciudad De México

- Public Relations and Networking- Account Management and Sales- Project DevelopmentClient: PwC

Bachelor'S Degree, Graphic Design

Activities and Societies: Basketball Team, Tennis Team, La Salle International Center support group

Certificate, Sports Marketing And Management Of The Sports Industry