I help large organisations looking for an external perspective on their reputation and communication challenges. I leverage 30 years of learning, plus a track record of independent thinking, in industry leading multinationals across Australia, Asia and the U.S.

Supported CEO, CFO, CHRO and executive team through its divestment, 12-month transition and first year of operation as a standalone organisation under PE majority ownership. Sustained very high levels of employee engagement and customer satisfaction in a service business during significant change.Advara HeartCare is the largest provider of cardiology services in Australia. While still a young organisation with a new name, its heritage in improving the heart health goes back to 2005, when it was the foundation for GenesisCare. The two organisations separated in October 2022.

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I supported the company's adjacent growth into respiratory care, including leading global marketing communications for the launch of Mobi, ResMed's first portable oxygen concentrator (a device to help improve quality of life for people with chronic breathing conditions like COPD). I drove new product naming, positioning and messaging, B2B and B2C campaign development, digital and print asset production. I partnered with product marketing, product development, and in-country marketing teams to grow the value of ResMed's solution portfolio.I also created program to engage ResMed's people with its strategic goals in COPD (Chronic Obstructive Respiratory Disease). The inexpensive, multi-channel campaign reached more than half of ResMed's employees and 74% said they knew more about the disease as a result.ResMed operates at the leading edge of connected health. Founded in Australia, the company is a global leader in medical solutions to treat sleep apnea and other chronic respiratory conditions. It's also a connected health leader with the world's largest remote patient monitoring network.

I drove an engagement program which brought the voice of the patient directly into the organisation to connect its people with ResMed promise to ‘change lives with every breath’. The Intranet site for the campaign was visited by more than 50% of employees.I helped to establish a global brand function within the business, including developing an overall naming architecture for ResMed's industry leading range of products and services. I recruited ResMed's first ever brand manager.

I joined ResMed to help to build the company's reputation in the US and Asia Pacific region via media relations and social media. I was also responsible for helping to shape the company culture via change management and internal communications in it's key hubs in Sydney and Singapore.I created and led a two year employee engagement program which brought to life the company’s ‘changing lives with every breath’ mission and connected its people with its purpose---using only the '20 percent time' of a handful of volunteers.

Global earned media lead for successful, ground-breaking social media campaigns including The Museum of Me (2011), The Escape (2011), Ultrabook Pop-Up Theater (2012), Ultrabook Temptations (2012) and Me The Musical (2012).I was seconded to Intel Corporation headquarters in United States on assignment from May to October 2013. I supported Personal Computing Client Group and drove the global launch of the 4th generation Intel Core processor family and it's perceptual computing initiatives.I led the global team responsible for Intel’s social media strategy for Computex 2014, Asia’s largest computing industry event, in which Intel achieved largest share of voice for the show and more than doubled number of mentions versus previous year.

Sent to US on assignment to cover a global role for PC Client Group. Responsible for global PR for Intel mainstream processor brand, Intel Core, and new perceptual computing initiatives.

I drove the major launch of 2nd generation Intel Core processor family, attended by more than 100 reporters, bloggers and analysts--- the company’s largest event in Australia.I positioned Intel as a thought leader on digital economy in the lead-up to 2010 Federal Election (on which the National Broadband Network was a deal maker).

Led marketing communications team on first merger and integration of large Australian law firm with an international practice (Deacons and Norton Rose in 2009).

Managed internal and external communications around the firm’s first across-the-board headcount reduction in 8 years---while at the same time increasing positive media coverage to record levels through September to December 2008.Led practice to challenge significantly larger firms for a share of voice on business issues. Built thought leadership profiles for lead partners in key areas of strategic growth including foreign (Chinese) investment, workplace relations, OHS, technology media and telecommunications and climate change. Increased the volume of coverage in key media each month by 300 per cent and the proportion of high value coverage by 400 per cent. Developed “Workplace Pulse”, a regular survey that explores issues and trends in workplace relations in Australia.

Represented Dell to the Australian Information Industry Association, the peak industry body, and management its Federal and State government relations.Positioned Dell as an environmental leader with media, government and community groups by helping to lead local sustainability activities, leverage international initiatives and acting as primary spokesperson.Drove employee participation in 2005 Hewitt Best Employers study, resulting in Dell being named a Best Employer for second successive time.Received vice president’s award for management of external communications around Dell's 2006 recall of 4.2 million Sony notebook batteries (the largest ever consumer product recall at the time). Acted as company spokesperson in more than 50 interviews.Drove media relations program to exceed product review goals by more than 100 per cent in FY2006 and FY2007.Managed Dell's IT industry analyst relations, including quarterly briefings with IDC and Gartner. Represented Dell in regular column on small business issues in Business Network section of the Sydney Morning Herald and Age over 18 month period. Presented at Business Network Live event in 2006. Presented the company’s business model to all new employees during induction training in 2006 and 2007.

I managed media and analyst relations for the businesses enterprise server and storage division.Delivered a successful media relations plan, including leveraging developments from IBM’s Research and Microelectronics divisions, to support the repositioning of IBM’s eServer brand from 2000.Conducted media interviews, journalist backgrounding and analyst briefings to support IBM’s 2001 $1 billion initiative on Linux, later broadening this campaign to include autonomic and grid computing.Assumed responsibility for IBM Intel-based server brand in January 2002 and conducted a successful media and analyst relations campaign to position the company as the leader at the high-end of this market. Led a change in approach to analyst relations which contributed to IBM being ranked number one in the function among enterprise hardware vendors in Australia during 2004 by Intelligen Research.

Assisted Oracle’s General Manager Australasia for Public Services and Transportation to strengthen links with the ACT Government through coverage of a visit to the United Kingdom by the then Chief Minister.Assisted the General Manager of PPR Canberra to implement a marketing public relations and issues management campaign to support the planned roll-out of a new CDMA mobile phone network by AAPT.Implemented a successful media relations campaign for Capital.com – an event for Canberra-based IT start-up businesses designed to attract ‘business angel’ funding.

Acted in Communications Manager's role during her absences on international secondment from March to July and during August September 1999.Assisted Communications Manager and Investor Relations Manager during period marked by operating loss, cost-reduction focus, senior management changes, transfer of company ownership, delisting from ASX and change of name.Advised senior management on public relations strategies for GST and Y2K issues and government relations to support its leading workers compensation and compulsory third party insurance business.Managed a variety of communication-related sub-projects within a major $70 million business restructuring undertaken during 1997 and 1998, including leading media and customer communications.Successfully managed a network of five State-based PR agencies.

Conceived and implemented marketing public relations campaign for launch of Meadow Lea Food's Praise Dairy Blend spread in May 1996.Developed issues campaign for Meadow Lea, beginning in 1995, to educate consumer magazines to modify recommendations to 'eat less fat'.Managed team of five working on the April 1995 official opening of $23 million Goodman Fielder manufacturing plant outside Brisbane. Helped launch Optus brand in Australia with attention getting PR tactics to build awareness of the brand during the long distance phone service ballot vs Telstra in capital cities and in a tight regulatory climate. Subsequently the brand with community relations through a series of metropolitan and regional ballots.Clients: Arnott's Biscuits, The Aluminium Can Group, Bush's Pet Foods, Capral Aluminium (formerly Alcan Australia), FAI Insurance, Goodman Fielder, Department of Health, Housing and Community Services, Lever Rexona, Meadow Lea Foods, Office of the NSW Minister for Multicultural and Ethnic Affairs, Optus Communications, Quality Bakers Australia, The Smith's Snackfood Company, Surf Life Saving Australia and Wattie's.