Lead product management for Adobe’s flagship Photoshop portfolio that includes mobile, desktop and service products for consumer and business customers. Develop product line strategy and inspire cross-functional teams to deliver dozens of releases of industry-leading products. Directly manage large team that includes product managers, researchers, analytics and marketing functions. Expand product line from core Photoshop to multi-faceted product family that serves tens of millions of customers every day.

Manage Photoshop family of products including Photoshop, Photoshop Extended, Photoshop Touch and Adobe Bridge• Develop strategy for, implement, ship and manage the lifecycle of company’s flagship product across four releases. • Led team to conceive of, create and launch Photoshop Touch SDK and 3 tablet applications. Collaborated with Marketing and PR to develop messaging, create all marketing materials, conduct press interviews and shoot marketing videos. • Collaborate with small team on Photoshop's social media strategy across Facebook, Twitter, YouTube, Vimeo. Gain over 10M views on YouTube videos and 6k subscribers in one year. Create strategy, manage and execute all social media programs.• Conceived of and produced viral YouTube video viewed by over 2M people in 5 days. Received coverage in hundreds of media outlets worldwide including USA Today, Wired, Wall Street Journal, CNN, CNET. Video broadcast live on CNBC. • Create and present marketing requirements documents (MRDs) to senior leadership and CEO for approval. Lead team to integrate customer research, competitive requirements and engineering constraints into product strategies and roadmaps.• Collaborate with engineering to develop Photoshop, prioritize features and make tradeoffs throughout development cycle across four releases.• Manage team.

Senior Product Planner, Windows XP Media Center Edition and UltimateTV. • Specialized in digital TV and video and digital video recording (DVR) products shipped worldwide.• Defined international product strategy for new version of Windows and managed implementation of four releases across Asia and Europe. Conducted market entry research in Japan, Korea, China, Germany, France and the UK.• Forecasted new opportunities, wrote business cases, built business models, developed and tested pricing strategies.• Authored marketing requirements documents (MRDs). Worked with engineering, business development and marketing teams to ensure consumer and competitive requirements were prioritized and implemented through six releases on two products.• Managed marketing strategies across sales channel, advertising, PR and events.

• Led marketing agency and 140-member team to launch and operate inbound and outbound telemarketing center.• Managed four customer retention programs including program strategies, direct marketing, daily operations and metrics.• Managed three database vendors, two marketing and customer service agencies and a combined annual budget of $5M.