Pam Cooper Email & Phone Number

Canton, MI, US

Livonia, Michigan, United States

• Currently, I am working as Vice President at Escalent, where I provide hands-on support in attracting and retaining new and existing clients, efficiently responding to RFPs, and growing the client base. I champion new.
• I played an integral role in optimizing efficiency, increasing company-wide familiarity with Qualtrics, and growing the company's footprint at potential client companies by partnering with Qualtrics.
• I expanded our client base of Qualtrics-partnered accounts from six to more than 30, and coached and developed client services staff on Qualtrics use cases, troubleshooting resources, and selling process.
• I played an instrumental role in leading and executing initiatives for DEI Council, such as defining annual DEI objectives and selecting a DEI consulting partner.
• I delivered robust consultancy and support to 15 energy utility clients in managing their Customer Experience (CX) programs and ad hoc studies.
• I earned several job promotions for demonstrating utmost dedication and continued commitment towards work excellence.

Detroit, MI

• Throughout my experience as Principal Marketing Analyst at DTE Energy, I led high-profile a project to develop DTE Energy Commercial and Industrial market segmentation. I leveraged quantitative and qualitative survey.
• I managed qualitative and quantitative studies on conceptualizing new product concepts, maximizing customer satisfaction, enhancing gas pipeline safety and awareness, and evaluating effectiveness of marketing programs.
• I prepared and revised questionnaires, analyzed data using SPSS and Qualtrics, interpreted secondary / syndicated research data, and presented reports and recommendations to various stakeholder groups. Created reports.
• I created and delivered effective training to junior staff members to provide more usable research findings through actionable recommendations.
• I developed and managed strong relationships with vendors.

• In this role, I managed $2.5+ million in revenue, representing 100+ surveys at any given time, and partnered with clients including AT&T, Citigroup, Forbes, Best Buy, American Eagle, ConAgra, DTE Energy, Cleveland.
• I ensured optimum utilization of full line of the company products, including fulfillment surveys, multichannel surveys, international / multi-language surveys, competitive analysis, syndicated research, clickstream.
• I facilitated the sales force meeting and exceeding goals by analyzing the structure of contracts and suggesting appropriate modifications to meet clients’ needs.
• I managed company’s relationships with large accounts Best Buy and DIRECTV.
• I created prototype deliverables used by the sales force to demonstrate the value of the company’s services.
• I maintained harmony between satellite employees and home offices by serving as the first management representative in the company’s first satellite office location.

Created and led Research Department, known under the brand Roadmap Market Research.Forecasted and managed annual budgets up to $500,000.Hired, evaluated, and supervised 2 analysts. Co-managed 3 focus group moderators.Led sales initiatives resulting in the most diversified business portfolio within the parent company, PCGCampbell.Managed all aspects of the.

Managed analysis of the van segment, including competitive product development, long-term sales forecasting, and new product development.

Developed content and course structure for Export Management, one of Michigan State University's first online courses. Researched information, outlined course topics, and wrote course modules and test questions. Managed other graduate assistants during second year of program.

Worked with Saturn's Retail Training Team to develop a performance management system for dealership personnel. Also improved database management for training test scores by creating an RFP and evaluating suppliers to fulfill database needs.

Managed author relationships and product development for English-as-a-Second-Language and Regional Interest titles. Coached authors, negotiated contracts. Represented University of Michigan Press at trade shows and education industry exhibits.

Education record

Understanding and Embracing LGBTQ+ Terminology (Collage Group), 2022 Insights Association X Event, 2021 Qualtrics CX Expert.

Master Of Business Administration (M.B.A.), Marketing

Activities and Societies: Student Consultant; Graduate Assistant in Center for International Business Education and Research

Bachelor'S Degree, Linguistics And French

Activities and Societies: Residential College, Chi Sigma / Kappa Beta Phi, Sorority Treasurer, Mortar Board Honor Society, University Choir