Pam Daniels is a dynamic dreamer-doer with experience designing everything from products to systems to digital experiences. She loves inviting others into the process and is a celebrated educator committed to expanding participation in the design field. Pam has experience in global leadership roles at IDEO, Starcom, and Leo Burnett. She has also led two start-ups.Pam leads an award-winning design practice called Welcome Industries, focused on intuitive and inclusive everyday products. Her work has been featured on the CBS television series America by Design, gone viral on X (formerly Twitter) and Reddit, been covered by The New York Times, POPSUGAR, Core77, and Phaidon, and her products are carried by The MoMA Design Store. She holds design patents in the U.S., Canada, the U.K. and Australia.Pam is also a Clinical Associate Professor at Northwestern University where she has developed ten new courses and created the first open-access makerspace on campus. She has been recognized for teaching excellence and was named a Distinguished Clinical Professor at Northwestern University in 2021. In her second year of teaching, she was selected by the 2017 senior class to be the one professor from amongst all faculty at Northwestern University to give a “last lecture” before graduation— an honor she is still grateful for and humbled by.Pam has had opportunities to live and travel around the world and now splits her time between Chicago and San Francisco.