Pam Didner Email & Phone Number

Raleigh , North Carolina, Us

Unexpected Fun. Thoughtful with insights. With A Hint of Humor. Virtual or In-person! I've delivered keynotes, workshops, and training online and offline for years. The key topics I speak are Content Marketing, Sales Enablement, Technology’s Impact on Sales and Marketing, Future Trends, Organization Collaboration, and more. I also lead and facilitate corporate strategy retreats, annual planning days and work with various international teams to drive consensus and develop common goals. In addition, I tailor content marketing, sales enablement, account-based marketing, organizational planning, and communications workshops to meet your needs. • Visit www.pamdidner.com/speaking/ to learn more about my speaking topics. Actual testimonials:Pam's presentation is neither too high-level without take-aways nor too detailed to overwhelm the audience. A perfect spoonful of sugar to make digital marketing medicine go down. I’ve engaged Pam twice for leadership meetings in Switzerland and with outstanding results! She is highly organized, comes armed with 20+ years of Fortune 100 experience, and is able to de-code the complexity of today's business and marketing landscape with ease, humor, and humility.

Raleigh , North Carolina, Us

Train, teach, coach and provide strategic guidance to enterprise clients on audience development, messaging/value proposition architecture, editorial planning, sales, and marketing collaboration. Drive sales and marketing alignment. Clients include Intel, TE Connectivity, InfinityQS, Microsoft and more. Download one-pager below.• Develop proven methodologies, frameworks, and training materials to guide clients’ content planning, implementation, and sales enablement efforts• Advise clients to leverage existing marketing elements, implement account-based marketing and improve sales and marketing relationship• Provide audience insights and strategic leadership to help clients on acquisitions and existing customer retention of key strategic accounts• Conduct workshops and training for marketing strategy, content editorial planning, storytelling, content marketing and driving cross-functional marketing collaboration• Refine clients’ digital strategy such as their website optimization (SEO, keyword, content relevancy), campaign execution and their overall go-to-market plans with data-driven analytics

Cleveland, Ohio, Us

Looking for a straightforward and practical guide to understand AI’s impact on marketing in less than 2 hours?This book is your answer! Packed with clear and insightful content, it simplifies AI marketing concepts and applications.Here’s what you’ll learn:The evolution of AI and its current stateIntegrating AI into your existing workflowsCrafting prompts to achieve optimal results, with over 35 solid examplesThe Modern AI Marketer in the GPT Era is a guidebook for B2B sales and marketing professionals navigating the AI revolution.

Cleveland, Ohio, Us

If you're finding it challenging to make your marketing and sales prompts hit the mark, this book is exactly what you need.Understanding how to communicate effectively with AI is now a necessity, not a choice. Mastering the skill of prompting is crucial for staying ahead and transforming into a modern marketer.In this easy-to-read and concise book, you’ll:- Discover how to craft powerful AI prompts that get quality results.- Grasp tips and tricks to sharpen your AI prompting.- See real-world examples you can immediately try out. You’ll soon be adding “prompt engineering” to your skill set, making you an even more valuable asset for your company.Your marketing prowess, in-depth product understanding, and strong connections with customers and sales teams remain your hidden advantages and secret weapon.

New York, New York, Us

Craft marketing plan, build workflows and processes to integrate sales and marketing, provide guidance to freelancers and agencies, lead executives for annual planning, manage budget, and source martech tools.

Ottawa, Ontario, Ca

Leap Advisory by Demand Spring offers personalized, actionable advice from B2B marketing executives to help organizations drive growth. The subscription-based advisory service provides access to marketing experts who have worked in the field and know the real-life obstacles and challenges faced by marketers.

Wilmington, Delaware, Us

Provide the fiduciaries to steer the organization towards a sustainable future by adopting sound, legal governance, and financial management policies through monthly 1:1s with the CEO and quarterly board meetings. Regular discussions include quarterly P&L reviews, potential acquisitions, sales pipelines, strategic hiring, and marketing outreach.

London, Gb

A sales enablement book for marketers by a marketer. Marketing can enable sales in many ways, not just generating leads. If you are a marketing manager working with the sales team, this book will give you ideas on how to better support them. If you are on the sales side, this book can help you understand what else marketing does so that you can better connect the dots between sales and marketing. See the video below that I addressed readers' negative comments.

Morgantown, West Virginia, Us

Taught Content Marketing at the Integrated Marketing Communications Graduate Program, Reed College of Media, West Virginia University.

Eugene, Or, Us

Taught Strategic Marketing Communications at the Integrated Marketing Communications Graduate Program, School of Journalism, University of Oregon

New York, Ny, Us

How to scale content across regions with a proven framework

Santa Clara, California, Us

Developed Intel’s worldwide enterprise and small business go-to-market plans. Deployed a full spectrum of outbound marketing communications programs supporting processor product launches on a global scale.• Provided strategic guidance on audience development, messaging architecture, content creation, media buy directions and social media outreach.• Built an integrated team consisting of staff, contractors and agencies to support interactive, web, direct marketing, content development, and communications programs. • Applied cost consciousness and business acumen to effectively manage ~$5M integrated and interactive marketing budget.• Optimized various components of the communication mix to drive marketing efficiencies.• Drove deeper engagement with targeted audience via social media such as blogs, community and search engine marketing, and optimization.• Utilized techniques such as primary and secondary market research, competitive benchmarking, cost analysis as well as on-line and on-site focus groups to quantify the marketing plan’s ROI.• Proven track record of coordinating efforts between front-end (Sales, Product Marketing, PR), back-end (Branding, Corporate Communication, Business Units) and various vendors to execute campaigns and product launches.

Santa Clara, California, Us

Increased penetration of Intel Leadership into targeted accounts and new industry segments. Managed a team to deliver Intel’s premier event, Intel Developer Forum (IDF) • Experienced in managing all aspects of corporate and large-scale events: Sales/Sponsorship, Marketing, Operations, People Management, Project Management, and Experience Design. • Revamped the event attendee acquisition strategy by optimizing various direct marketing tactics resulting in increasing core attendees by 20%.• Created and injected new event elements to increase buzz of the events, while driving solid technical content.• Extended event content to a broader virtual audience via webcast, video, viral marking, and social media.• Drove standard processes to improve the quality of success metrics and trained 30 virtual reports to implement those processes in geographically dispersed events around the world. • Created and executed standard processes for 10 agencies around the world to ensure all event attendee information was tracked consistently from geography to geography and from cycle to cycle. • Delivered global standard pre and post-event survey processes to improve quality of 15 events worldwide and quantify ROI.

Santa Clara, California, Us

Led the global sourcing team and managed the overall sourcing and contract negotiations for Intel approved marketing agencies.• Defined and implemented supplier optimization strategy and generated $8.4M savings by managing $60M spends across geos.• Injected value-add to stakeholders by sharing industry benchmarking data and market trends.• Trained agencies on Intel branding guideline, purchasing processes and conducted regular agency business reviews with top marketing agencies.

Santa Clara, California, Us

Led a team to manage and procure various component procurements on behalf of Intel. Supervised, planned and implemented sourcing strategy and new vendor selection. Effectively negotiated with vendors to achieve targeted savings with favorable terms/conditions and pricing. • Facilitated materials engineers, design engineers, and suppliers to create cost-effective designs.• Jointly created Should Cost Model (SCM) with Finance. Utilized the model to drive process improvements and set up future pricing targets.• Managed quality incidences on the factory floor to ensure supply was not interrupted.• Conducted competitive benchmarking survey for over 100 suppliers and utilized the results and other market trend information to strategize long-range and short-term plans and align them with high-level Corporate strategic objectives.

Dublin 2, Ie

Coached and educated customers to adapt during a period of change and to excel in a newly transformed organization using the latest technology.• Evaluated and documented existing and desired business processes.• Designed training materials to enable end-users to succeed in a new environment.• Developed the roll-out strategies to implement new process and software.

New York, Ny, Us

Created over-all audit strategies, defined tasks and implemented plans to balance quality of work with deadlines and budgets.• Supervised junior staff members conducting financial audits.• Prepared and drafted financial audit reports in conformity with General Accepted Accounting Principles (GAAP).• Identified deficiencies or weaknesses in the internal control structure and recommended feasible solutions or alternatives.

Master Of Business Administration - Mba, Accounting And Finance

Ba, Finance