Pamela Csatari Email & Phone Number

Northville, Michigan

Scotts Miracle GrowNew Business DevelopmentSports Authority

Greater Detroit Area

Client: PNC Bank, 5th largest U.S. Bank. Managed 8-person account staff on brand, corporate, consumer, business banking and promotional initiatives with multi-channel media including online, paid search and traditional. Highlights include: - More than 300 projects over the course of a year. Improved cohesion and discipline to work process and agency/client relationship. Helped greatly improve account team grading in Client’s agency evaluation. - Helped manage campaign research, development and execution of PNC's new product, "Virtual Wallet" , a banking category first. Led integration efforts to launch campaign across PNC’s retail branch agency, product microsite agency and in-house communications partners. Led production of TV, magazine, street marketing, OLA, social, peer-to-peer, radio and more. Results wildly exceeded new customer account generation expectations. - Helped launch new business banking positioning through multi-channel campaign. - Convinced client of storytelling opportunity around PNC “green” strengths, resulting in new corporate campaign initiative. - Overall efforts included strategy, design, and production of 4 new corporate microsites, all Doner designed and produced. Client: Recruited by Doner to lead Blockbuster U.S., an $80million account, reporting to EVP.- Established disciplines across agency and client teams in support of new strategy while strengthening client relationships during time of great category and business change. - Played key role in successfully informing brand and promotional initiatives, collaboratively across Client’s other agencies. Helped develop major re-branding initiatives, store integration, email campaign, new product testing, and launch of Blockbuster Online. - Assumed daily account management for Blockbuster Canada.

Siemens Information and Communications Mobile LLC: coordinated between JWT Frankfurt and U.S. office, serving Client’s effort to launch mobile phone brand in U. S. utilizing established global campaign. Provided communications investment, brand positioning competitive analysis, pro forma plans and collateral materials for shows and retail. International Banana Association: part of new client team that developed launch plan including strategic research, planning and campaign development of this association of companies (Chiquita, Dole, Del Monte and others) with objective to increase U.S. banana consumption. Delta Dental National Plans Association/Delta Dental of MI, IN and OH: Primary client contact for agency relationship and key initiatives. Successfully launched new national product critical to growth goals with national advertising and direct mail. Developed Ohio business expansion plan, contributing to a 40% increase - a record-breaking year. Exceeded agency profitability goals despite a reduced commission structure agreed to in order to support client cost reduction objectives.

Kohl's Department Stores: Reassigned to this account tasked with developing relationship with new SVP Marketing, and help temper difficult client/agency relationship issues. Managed 4 direct reports. Team achieved a 2001 Silver EFFIE (winner in class) in General Retail category for "Mission Accomplished" campaign, successfully launching Kohl's in New York tri-state area, Kohl's largest new market entry at that time. Helped develop and manage both brand and promotion messaging strategy and execution. Successfully convinced top management to better balance brand with promotion resulting in brand creative development research funding, brand tracking and brand messaging in new market launches. White Castle Systems, Inc.: Primary day-to-day client contact, developing communications for this family-owned, cult-brand fast food business. Helped lead team that consistently increased comparative store sales in spite of increased competitive pressures. Responsible for agency relationship and 7 direct account reports, overseeing development of multi-channel programs communicating brand benefits (broadcast, POS, PR, promotion, employees in field). The "What You Crave" and subsequent "Steam" campaign won multiple marketing awards and team won JWT’s Global Award for “Best Integrated Branding”. Consistently increased agency revenue through added fee projects beyond scope of traditional advertising.

Goodyear Tire & Rubber Passenger, Performance and Consumer Truck tire brands: Part of team that launched new Aquatred tire, breaking all communication and sales objectives. Won 1993 Silver EFFIE award and Ad Age Marketing 100 Award. Follow up launch of Eagle Aquatred, successfully transitioning wet traction positioning from broad market to performance market buyer and won 1995 Silver EFFIE for campaign. Helped provide integration leadership to other Goodyear agencies and team cohesion at client and agency through many senior level management changes. Prior to this role, acted as Account Supervisor and a team member that won business from competitive agency. Assisted in managing creative development in JWT New York office for one year (commute), before work moved to Detroit. Ford/ Goodyear/ Miller Motorsports: new JWT Performance Group formed. Chosen to support senior leadership in developing, selling and producing campaigns and concepts. Provided competitive analysis, obtained legal approvals, and worked directly with high-end car manufacturers (examples: Aston Martin, Ferrari, Porsche, McLaren) and racing teams providing car movement logistics for TV and photo shoots. Completed Jim Russell Racing Drivers School high- speed driver education program at Le Circuit Mont Tremblant, Quebec Canada.