Pamela L. Hewlett Email and Phone Number

First Insurance Funding, a division of Wintrust, is one of the largest premium finance companies in North AmericaAs Marketing Manager, I lead a talented team of 4 professionals, focusing on driving impactful marketing strategies and fostering creativity across 4 key areas:- Event & Tradeshow Management: Overseeing the planning and execution of industry events and tradeshows to ensure alignment with business objectives and maximize ROI.- Social Media & Engagement: Crafting and implementing social strategies to enhance brand presence and audience interaction across platforms.- Marketing Campaign Management: Leading multi-channel campaigns from concept to execution, driving engagement, and achieving measurable results.- Creative/Graphic Design Oversight: Partnering with the in-house design team to produce compelling, brand-aligned marketing collateral.

• Develop and manage creative for direct mail, e-mail and telemarketing campaigns.• Coordinates communications with cross-functional marketing and product partners to ensure the accuracy of each campaign deployment. • Analyze market trends and customer feedback to refine marketing strategies, resulting in a 25% improvement in customer satisfaction.• Boosted campaign ROI by refining marketing strategies and enhancing partner collaborations.• Creates and executes marketing campaigns, driving a 15% increase in customer acquisition and 20% boost in product sales. • Assists in the coordination and execution of marketing programs/projects, strategies and activities related to advertising content and internal communications. • Coordinates, reviews and approves marketing workflow activities and tasks. • Identifies additional process improvements to increase efficiency and mitigate risk of campaigns. • Assists in data collection with legal, compliance, invoicing, budget management and process workflows. • Plans and leads multiple weekly status meetings with internal and external marketing partners, providing an overview of all marketing campaigns. • Develop social media strategies to elevate brand visibility, achieving a 30% rise in online engagement.

• Lead cross-functional teams to deliver projects on time and within budget, achieving a 98% success rate.• Implements process improvements, reducing project cycle times by 20% and enhancing operational efficiency.• Coordinates with stakeholders to align project goals with business objectives, increasing project ROI by 15%.• Enhances client relations by organizing impactful community events.• Boosts employee and vendor coordination for improved event outcomes.

• The Steve & Marjorie Harvey Foundation Gala• NFL Draft - Chicago• Marillac St. Vincent - Fleur De Lis Ball• Beals Family Food Pantry• Chicago West Community Music Center Special Events Planner for Fall/Winter Recitals• Boys & Girls Club of Chicago Mentor and Annual Women's Board Ball & Fundraiser

• Founded and led an event planning company, generating over $1 million in annual revenue.• Planned and executed over 150 events with a 98% client satisfaction rate.• Developed strategic partnerships with vendors and venues, significantly reducing event costs.• Enhanced service quality through effective vendor and venue collaborations.• Boosted event attendance by 40% through targeted marketing strategies.

• Directed cross-functional teams to complete projects on schedule and within budget, achieving a 98% success rate.• Implemented process enhancements, cutting project cycle times by nearly a fifth to boost efficiency.• Aligned project goals with business objectives through stakeholder coordination, raising ROI by 15%.• Led compliance testing, reducing errors by almost a third with thorough analysis and team coordination.• Oversaw ILE review, implementing new software tools that increased review speeds by 25%.

• Delivered exceptional customer service, boosting retention rates by 10%.• Cross-sold banking products, driving a 25% increase in sales revenue.• Trained new agents, enhancing team performance by 15%.• Aided in team development by providing expert guidance and job coaching.• Assessed and resolved pre-closing conditions to streamline loan approvals.

• Managed a $100M commercial loan portfolio, achieving a 98% repayment rate and reducing default rates by 20%.• Streamlined loan servicing processes, cutting processing times by nearly a third and boosting client satisfaction.• Conducted thorough risk assessments, implementing strategies to minimize loan defaults and ensure financial stability.• Monitored compliance rigorously to uphold bank policy and minimize risks.• Enhanced loan recovery tactics, leading to a significant 15% cost reduction.

• Organized annual fundraisers, securing over $1.5M in donations and boosting attendance by 25%.• Negotiated vendor contracts and managed event logistics, ensuring seamless operations.• Developed promotional materials, significantly increasing event visibility and engagement.• Followed up with attendees to confirm participation, enhancing overall event success.• Secured sponsorships, raising event funding by 25% and increasing member engagement.