Led cross-functional teams to align sales, marketing, and client success, driving 40% quarter-over-quarter growth for the market leader in healthcare staffing and workforce solutions tech. Established a customer feedback loop, proactively addressing objections and resolving concerns, improving NPS by 24 points and strengthening long-term client partnerships.Directed the execution of a $500K annual client conference, leading a team of 18 and implementing a strategic guest list approach that resulted in 75% early registration and doubled VP-level attendance.Managed relationships with state hospital associations, providing tailored data insights to enhance sales outcomes and inform strategic client decision-making.

Built and executed a go-to-market strategy for a fintech startup, driving 300% growth by focusing on scalable marketing campaigns, audience engagement, and product-market fit.Co-authored the company’s business plan with the CEO, evaluating revenue lines and eliminating unprofitable clients, contributing to strategic focus and increased profitability.Led the repositioning of a new product, including naming, positioning, and segment strategy, which drove rapid market traction and led to the product’s spin-off into a separate company, joining Techstars in 2023.Directed public relations efforts, resulting in a 700% increase in media coverage, significantly raising brand visibility and reinforcing the company’s narrative.Led a full rebrand to better position the company to reach its target segment. Redesigned the company’s website and visual identity, shifting away from outdated, non-representative imagery to better connect with the intended audience.Played a key role in sales, refining sales talk tracks, creating sales collateral, addressing objections, and directly contributing to improved conversion rates.

Joined during Series A and played a key role in scaling the company to Series C, contributing to its recognition on the Inc 5000 for two consecutive years.Drove a 61X increase in positive media coverage, significantly raising the company’s visibility and strengthening its brand presence.Directed a lead-generation campaign that resulted in a 55X increase in sales-qualified leads, contributing to the company’s highest-performing quarter on record. The customer-facing portion of this initiative earned the company the number one spot in a leading analyst publication.Fully owned sales enablement, bridging the gap between sales, marketing, product, and client success teams to ensure customer concerns were addressed in product development, proactively tackling objections, and ensuring the sales team understood key product differentiators.Built a customer feedback loop that integrated insights from various teams to inform product development, improving sales effectiveness and enhancing customer satisfaction.Led the creation of a no-frills product iteration, reducing implementation time from 6 months to 48 hours, which garnered national attention and successfully scaled across enterprise clients.

Wrote nonfiction books for a data-driven publisher, named one of the fastest growing independent publishing houses multiple years in a row by Publishers Weekly. Author of CATAN®: The Official Cookbook (June 2023), The I Love Trader Joe's Snack Boards Cookbook (November 2023), and 12 other nonfiction books, including multiple WSJ best sellers.

Wrote 13 full-length book manuscripts for data-driven publisher, helping it achieve the Fastest Growing Independent Publishing House by Publisher's Weekly two years in a row. Callisto Media combines the power of data and technology with lean economics to deliver high-quality, high-value products, services, and experiences that enable consumers to genuinely improve their lives.

Wrote news and feature articles, using effective storytelling and conveying complex ideas in an accessible manner. Conducted interviews with business and community leaders, government officials, and other public figures, developing ongoing relationships with community leaders and subject matter experts. Honed research skills to provide in-depth and accurate reportingThrived in high-pressure, deadline-driven environments, demonstrating adaptability and the ability to produce high-quality work under tight schedules.