Pamela Samuelson Email & Phone Number

Illinois, United States

Rock Island, Illinois

*Provides UnityPoint Health - Trinity’s senior leaders and Board of Trustees with information, analysis, assistance and administrative support in the development of strategic goals and objectives for the Health System. *Collaborates with other leaders to manage a process of planning and deployment of tactics and initiatives to achieve Trinity’s strategic.

Illinois Region (Quad-Cities/Muscatine And Peoria)

• Provides overall regional strategic marketing/communications leadership and tactical direction for UnityPoint Health including its Peoria and Quad-Cities/Muscatine markets.
• Primary responsibilities include the development and execution of UnityPoint Health brand and marketing communication strategies supporting initiatives of the system and regional organized system of care.
• Serve as a key member of the leadership team focused on advancing the brand, internal communications, market position, regional and community perspective of UnityPoint Health.

Rock Island, Illinois

• Oversee the marketing team in the direction, development and implementation of marketing plans to support Trinity’s strategic plan resulting in a 4% increase in market share over the last three years.
• Served on senior branding team in the research, planning, development and execution of parent organization’s name and brand transition from Iowa Health System to UnityPoint Health in the spring of 2013.
• Manage communication team members to ensure the on-time implementation of service line marketing and communication campaigns including collateral materials, sponsorships/special events, digital media, media/public.
• Work collaboratively with advertising agencies on media buying and creative development for consumer and physician advertising campaigns including the production of TV, radio, internet, outdoor, digital media and print.
• Oversee and analyze market research, internal and external data in the development and analysis of comprehensive marketing plans and tactics.
• Develop customer relationship management direct mail campaigns using predictive modeling tools for patient acquisition and service line growth that has resulted in an ROI of 7.7 to 1.

Rock Island, IL

• Promote Trinity and its entities to members of the medical community in order to increase physician referrals to service lines targeted in the organization’s strategic plan.
• Conduct sales calls with targeted physicians and practice staff with a goal to enhance service, gather market and physician intelligence, promote Trinity service and product lines, and represent hospital administration.
• Enhance the lines of communication between physicians and loyal Trinity specialists. These responsibilities include building and supporting relationships, coordinating and disseminating information about Trinity.
• Work collaboratively with key departments to achieve maximum physician satisfaction and assist to resolve problems as appropriate. Assist with education of physician practices for specific departmental processes and/or.

Omaha, Nebraska

• Responsible for daily operations of PPA including all financial and management functions.
• Provided direction in the development of marketing plans, strategies and tactics to increase overall awareness of PPA, organizational membership and revenue growth.
• Directed each PPA product and service area to include development of mutually beneficial relationships with existing vendors and evaluating new business development opportunities.
• Directly responsible for practice management consulting division, and served as project manager on each practice start-up, practice management and practice assessment contract.
• Served as liaison to 350+ private practice physicians with The Nebraska Medical Center privileges and managed PPA Communications Committee to facilitate issues between hospital and physicians.
• Assisted hospital and established loyal practices with physician recruitment efforts to include the development of a primary care model strategy for private practice growth, identification and referral of prospective.

Mason City, Iowa

• Developed, implemented and evaluated marketing strategies, advertising and tactics for medical center and Mercy Health Network-North Iowa, including its nine affiliated regional hospitals.
• Responsible for marketing and public relations for key service lines (heart/vascular, rehab, cancer, obstetrics).
• Coordinated and assisted with marketing research, marketing planning and public relations functions.
• Supervised sales representative and developed comprehensive and highly targeted sales plan for employers.
• Assisted with new product development and creation of service line and product-related communication plans.
• Coordinated writing, editing and production of newsletters, brochures, advertisements and other promotional materials.

Hampton, Iowa

• Developed, planned and implemented comprehensive marketing program to enhance the market share of FGH/FMCI that encompasses market research, market analysis and planning, and product development. Activities include.
• Assisted in providing vision and direction for FGH Foundation through the development of Foundation’s fund-raising activities including annual fund campaign, planned giving program, capital campaigns and staff campaigns.
• Responsible for financial administration of donor gifts and Foundation accounts.
• Established annual operating budget and administered budgets for activities, projects and programs.
• Developed and/or assisted in grant proposals as needed.

• Responsible for all facets of new donor solicitation including the development and marketing of new donor programs, direct mail and phone solicitation, advertising and website development.
• Served as special events coordinator for Denver Auction, Ski Ball, and Buff Club Golf Tournaments that collectively raised $200,000 for the athletic department each year.
• Assisted in recruitment of major gift donors with minimum $7,500 annual contribution.
• Served as liaison to CU Alumni Association representing Athletics on Alumni/Presidential Tours.

Master Of Arts (M.A.), Sports Health Leisure & Physical Studies

Bachelor Of Arts (B.A.), Journalism

Bachelor Of Arts (B.A.), Communication, Journalism, And Related Programs