As a channel partner executive my focus is on building successful partnership programs that meet and exceed revenue goals and KPIs. While VP Channels at PR Newswire-Cision I built a channel partner program from the ground up, which involved establishing all program operating policies and procedures including partner qualification criteria, on-boarding process, contract terms, revenue sharing models and compliance standards. In this role I maximized revenue with limited resources from the direct sales channel and minimized channel conflict between strategic partners and internal teams. Highlights:• Built and maintained multi-million dollar channel partner program that accounted for ~20% of company-wide US press release volume• Generated 10,000+ net new customers as a direct result of channel partners• Secured 100+ partners (e.g. Inc.com, Entrepreneur Media, NAWBO, American City Business Journals), which actively promote PR Newswire’s lead generation/educational resource, the “Small Business PR Toolkit” • Led a team of 7 including 5 solution engineers who consistently exceeded revenue goals and were instrumental in helping our sales team sell key services including the Cision Communications Cloud• Managed trade show services division, Virtual Press Office (www.vporoom.com)Specialties: business development, building partner channel, alliances, affiliate marketing, consultative sales, reseller/integration partnerships, new product development, subject matter expert and solution engineer team management, project management, Salesforce, SaaS, Miller Heiman Certified (Channel Partner Management, Conceptual Selling and Strategic Selling)
Listed skills include Partnership Marketing, Partnerships, Business Development, Strategic Partnerships, and 12 others.