• Ensure the program is always executed in alignment with the business strategy by defining the Vision, Strategy, Execution and Metrics of the Expo for each country.• Drive delivery of the overall program while actively driving the Program stakeholder’s management and alignment • Responsible for ensuring each project adheres to the agreed upon scope, schedule and budget.• Drive the governing of the ROI, critical success factors and metrics for the program, documenting unknowns and assumptions at the beginning and then continually refining them as more information becomes available• Work with all parties involved in the project to ensure everything possible is being done to deliver the project on time, to scope budget & Expectations.• Create all the package and communication to Sponsors before, during and after the Expo.• Deliver presentations to various audiences to communicate program activities progress and issues.• Own and manage the overall program schedule. Ensure changes to the project schedules are reflected and timely communicated. • Use project planning methodologies to organize and prioritize work.• Report results using metrics, dashboards, the intranet, email, videos and presentations.

• Developed and implemented customers marketing plan for North Africa & Levant, worked with regional Marketing Manager, NAL country General Managers, country sales and business development leaders by segment (enterprise, service provider, Public Sector)• Managed and coordinated all aspects of the marketing mix including events, demand generation and Brand. Target’s included in scope are all purchasing End User, Service Providers, Public Sector and influencers such as consultants.• Managed country marketing resources delivering operational excellence – including budgets, all spend and vendor management, personnel, agencies/suppliers.• Set clear vision and objectives for the function, translate into actions, and communicated regularly in-country, at region and theatre levels.• Worked and communicated internally with relevant stakeholders to draw increased marketing investment into the market, and to increase visibility for the key successes and needs (sales, marketing , operational)• Shared best practices and learning’s from the market to support peers in the company• Reported results on a monthly basis using metrics, dashboards, the intranet, voicemail, email, videos and presentations.• Aligned with PR and Partners Led marketing.• Followed up on JMF for Africa and Levant for the last two months.

• Developed a Strong Channel Marketing plan for North African and Levant regions• Developed and presented the Marketing plan for the Channel Partners for the year 2009• Created awareness on marketing tools: Campaign Builder and Partner Enablement tool.• Handle online training sessions on marketing tools for Partners in North Africa & Lebanon in English and French.• Coordinated and co-planning Partners events and seminars. • Contributed in managing Expositions in the region.• Cleaned and Maintained the Channel Partners Database.• Conducted a Telemarketing campaign with Partners in the region.

• Responsible for developing sales argumentation based on marketing studies.• Conception and analysis of advertising market studies.• Conception, administration and analysis of online surveys.