Pamela B. L. Email & Phone Number

Chapel Hill, Nc, Us

New York, New York, Us

- Developed and executed comprehensive ecommerce & marketing strategies that resulted in an average of 35% YoY growth in 2023 brand growth, aligning with company objectives.- Orchestrated marketing and sales journeys, managing all stages of the UX, from awareness to retention and beyond for Shopify DTC sites & other eCommerce marketplaces.- Established data collection, sourced data to analytics tools, identified areas of opportunity, and experimented with new acquisition channels such as Tiktok & influencer partnerships.- Led cross-functional teams, including internal graphic designers, digital marketers, and analysts, to deliver high-impact product 15+ launch campaigns in 2023.- Led influencer & partnerships inbound, outbound, and product-led growth efforts across 6+ brands achieving over 22m impressions.- Designed and implemented best practices for efficient customer acquisition, including owning our CRM and the rest of the Growth Stack.- Developed reporting framework for each channel and funnel analysis: CAC, customer LTV, conversion ratios, unit economics, scale, etc.- Collaborated closely with finance and brand management teams to manage budgets and monitor expenditures.- Developed new product positioning, messaging & launch plans that differentiates the product in the market while creating demand averaging 15 product launches per year.- Owned and created content, including user guides, web tutorials, web content, presentations, product videos, blog posts, short form video etc. with various partners.- Recruited, hired, and trained marketing personnel to grow brands via direct and retail opportunities.

eCommerce consultant for several beauty companies in the Los Angeles Area. Services provided collaborate with cross-functional business leaders and providing direction and leadership for the eCommerce strategy and business planning. - Responsible for driving the development and execution of the overall E-Commerce strategy including the online demand generation, website customer experience and engagement, web analytics, and customer service.- Identify a strategy for execution in alignment with long-range plan and strategic priorities to drive revenue and increase market share developing strategic and operational plans for the team, managing execution, and measuring and delivering results-Identify key trends across lines of business to connect with key consumer segments to promote brand loyalty and grow the businesses with respect to digital connectivity, community, and brand authenticity to deliver an integrated omnichannel consumer experience. - Leverage customer insights and constantly monitor the competitive landscape and market conditions to identify opportunities, issues, and risks in order to recommend strategies and tactics- Drive customer acquisition and topline growth through SEM, SEO, affiliate marketing, paid social, and Amazon focusing on revenue goals and EBITDA expansion all the while being value and mission-driven- Lead analytics team to understand user behavior across digital channels to help improve site engagement and increase conversion of key metrics- Work closely with brand marketing team on website content generation in telling the brand story and maximize return through testing, site optimization, and improving online customer experience- Identify and recommend emerging trends and advancements in web technologies in order to drive new business opportunities that focus on ROIClients include: Splat, Color Oops, Free Agent Skincare, Jocott Brands, Valjean Labs, Bellasonic Beauty, Verve/Pollen, Oracle

Pasadena, California, Us

Manage marketing programs including, but not limited to SEO, affiliate marketing, and social media initiatives.Manage the internal workflow and responsibilities of cross functional marketing team members including community managers, art directors, designers, copywriters, paid media and analytics expertsManage development of unique POVs about the current digital and social landscape, with the ability to articulate a stance on how digital/social programs can drive business valueWork closely with partners to launch unique co-marketing programs that will maximize the acquisition and engagement of Spokeo userManage and execute projects and marketing plans intended to maximize Spokeo’s exposure and produce sales leadsManage a team of affiliate executives, ensuring campaigns are kept within budget and maximum ROI is achievedAcquire new partners to grow the affiliate schemeWork with affiliate executives, finance, analytics and product managers to find the best solutions for affiliate partnersAnalyze campaign activity to ensure affiliates deliver the best ROIManage the affiliate budget, including commission and budget spendTrain up a team of affiliate executives to ensure their knowledge is up to date and accurateOversee all affiliate campaignsDeliver affiliate marketing reports to senior managementInitiate new campaign ideas, incentives and bonuses for the affiliate schemeDevelop the affiliate marketing strategy with the aim of recruiting new affiliate partners and delivering sales volumeEnsure timely and accurate invoicing by agencies and affiliatesDevelop affiliate portal redesign and launch

Greensboro, Nc, Us

Affiliate Account Manager in the Partner Store Department responsible for coordinating the overall US marketplace program.- Develop, implement, & support affiliate marketplace strategies & promotions- Identify & act on opportunities to broker relationships between clients to improve performance & profitability- Analyze data, draw conclusions, & develop recommendations- Drive new traffic, growing revenue, improve ROI, & contribute to overall business goals - Implement new responsive email templates to integrate new technologies to improve email performance- Coordinate with networks to identify problems & assist in resolutions

Greensboro, Nc, Us

Affiliate Administrator in the Partner Store Department responsible for assisting in coordinating the overall marketplace program: Assisted in coordinating Marketplace Program for U.S. & International sites- Monitored networks & site to initiate changes to reflect accurate term amounts & conditions - Generated reports to predict trends, analyzed successes & areas of opportunities for overall marketplace program- Compiled & executed weekly internal newsletters- Participated in regular client & network meetings to ensure client goals & objectives were achieved- Coordinated with web merchandising team to ensure promotions & placements were executed - Completed site audit and enhanced the overall marketplace experience.

Addison, Tx, Us

Oversaw all aspects of general office coordination- Maintained office calendar, coordinated events, managed social media platforms & monthly newsletters- Interacted with clients, vendors, & visitors to ensure the highest level of customer service- Maintained internal web portal system & mailings to effectively establish communication between departments- Brand development and web presence growth in the region through various advertising opportunities

New York, New York, Us

SinglePlatform gives local businesses one place to manage and broadcast their content in real-time to their sites, social networks and relevant affiliate partners.- Developed a new social media product for local businesses within a team focused environment- Conducted market research to create product- Created lead sheets, generated appointments, & closed sales using Salesforce- Set up clients & advised them on uses of social media & real-time web presence marketing- Participated in online technology start-up conferences

- Organized press books, created/designed gift bags, and invitations- Researched and developed press lists- Handled office management duties such as phone calls, travel arrangements, monitoring and ordering supplies, and greeting clients.- Participated in client events, create and set up editor presentations for fashion collections- Observed and contributed in company meetings with clients to brainstorm marketing and communication related issues

Seattle, Washington, Us

- Sold wireless phones, achieved sales and customer service objectives, provide information on; products, accessories, service features, pricing plans, roaming and data, and provide world-class experience by resolving customer complaints- Administrative aspects such as completing contracts, accurately filling out rebates, and maintain store appearance

Advertising Marketing And Communications

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