Pamela Preston

Pamela Preston Email and Phone Number

Marketing Strategist | Account Based Marketing | Demand Gen | Digital | Content | Advocate Marketing | Partners @ Informatica
Pamela Preston's Location
New York City Metropolitan Area, United States, United States
Pamela Preston's Contact Details

Pamela Preston personal email

n/a

Pamela Preston phone numbers

About Pamela Preston

Pam Preston:My super power is listening. I listen to understand, to connect dots and to help myself imagine what could be possible. I started my career listening to customers, as a strategic Account Executive for AT&T. For the last 20 years, I have led Marketing teams at RMS, Cisco Systems, and other B2B firms. I have worked with all sizes of customers, partners and sales teams. I define success as delivering paramount value to each. I have launched killer products and companies into new market segments. I have been the face of marketing into R&D and Sales. I have helped partners generate millions of dollars in pipeline. I have innovated high touch and high scale ABM processes. I write a mean story, have served as editor to a customer publication and have carefully crafted numerous thought leadership messages. I have presented to individual customers and analysts and groups of hundreds. I have managed demand gen, product trial and customer advocacy programs. Currently, I love mining and using data to target and personalize, at scale. My experience and accumulated perspective allow me to consistently exceed goals and thrive, personally and with my teams, through periods of change. I firmly believe it is an exciting time to listen and lead through marketing.Informatica: Cloud first. Data always.We help business transform data from binary to extraordinary. Pioneering a new category of software, the Informatica Intelligent Data Management Cloud™ (IDMC), powered by AI, delivers an end-to-end data management platform that connects, manages and unifies data across any multi-cloud, hybrid system, empowering enterprises to modernize and advance their data strategies. Personal Note:If you can read, you can cook. This motto moves me to regularly seek out recipes and try new things. Learned tip, a bit of cumin does wonders when making guacamole. In addition to cooking, I enjoy yoga, activity to stay fit, and great book. Dinner with my husband and cheering on my kids' sports teams is also high on my list. These rather simple things bring great spice to my life.Connect with me on LinkedIn if I can be of any assistance.

Pamela Preston's Current Company Details
Informatica

Informatica

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Marketing Strategist | Account Based Marketing | Demand Gen | Digital | Content | Advocate Marketing | Partners
Pamela Preston Work Experience Details
  • Informatica
    Director, Account Based Marketing
    Informatica 2021 - Present
    Redwood City, Ca, Us
    Define, build, and run a modern ABM program-Develop optimal mix of end-to-end, account-based programs to penetrate and grow customers-Create processes to scale, one-to-one, one-to-few and one-to-many, multi-channel motions-Increase pipeline and engagement
  • Rms
    Director, Global Field Marketing
    Rms 2019 - 2021
    Newark, California, Us
    Established a results driven team to define and implement a global demand engine, aligned to sales priorities, driving growth in core and emerging markets -Introduced marketing tech and integrated process to clean, complete and expand customer data-Delivering multi-touch, multi-channel campaigns for owned, paid and earned targets-Enabling sales through scaled, account-based programs to address common sales situations-Defining lead scoring model, routing process and communications to ensure full accountability-Driving predictable, 360 degree, communications between marketing and sales
  • Cisco Systems
    Field Marketing - Customer Lifecycle Programs
    Cisco Systems 2014 - 2018
    San Jose, Ca, Us
    Built the team that shifted focus from standalone programs to holistic processes to serve-up insights and content for prescribed, direct and partner, seller activation. Delivered against Demand, Acceleration, Loyalty and Advocacy goals. Targeted SMB to Fortune 500 customers. -Delivered $1B in pipeline through integrated marketing and sales Omni-channel motions-Launched ABM - now, the largest driver of marketing sourced pipeline for Enterprise-Drove 35K+ engagements through personalized email -Launched The Gateway Advocacy program across the Americas, 2K advocates and growing
  • Cisco Systems
    Field Marketing - Area Leader
    Cisco Systems 2008 - 2014
    San Jose, Ca, Us
    Led Area Marketing teams to build strategic relationships across Enterprise and Commercial sales organizations to increase marketing effectiveness.-Influenced marketing portfolio to address sales priorities - increasing adoption-Grew customer engagement by 20% through innovative data mining, intelligent targeting, multi-pronged communications and Area-based incubation-Evolved sales and marketing conversation from "responsive activities" to "partnered investments"
  • Cisco Systems
    Field Marketing - Advanced Technology Solutions
    Cisco Systems 2006 - 2008
    San Jose, Ca, Us
    Drove Unified Communications and Data Center marketing plan development and execution.-Influenced global marketing plan development and led Field Marketing execution-Launched innovative products - Cisco Telepresence and Unified Computing Systems-Introduced new customer event formats for early engagement (vertically focused Executive Round Tables – Lean Retail; and multi-week Forum Series – Unified Fabric)
  • Avaya
    Product & Channel Marketing
    Avaya 1998 - 2006
    Morristown, New Jersey, Us
    -Led strategic launches - including positioning, naming, message and announcement plans-Defined product launch process for partners-Created marketing plans and programs – incorporating launch and on-going portfolio goals-Presented, frequently, to customers, analysts and press-Managed multi-million dollar program budgets

Pamela Preston Skills

Product Marketing Cross Functional Team Leadership Marketing Strategy Program Management Abm Multi Channel Marketing Strategy Go To Market Strategy Marketing Enterprise Software Strategic Partnerships Business Strategy Market Planning Product Management Sales Budgets Field Marketing Customer Advocacy Demand Generation Sales Enablement Leadership Advocate Marketing Strategic Communications Content Marketing Digital Marketing Solution Selling Channel Partners P&l Management Social Media Marketing Unified Communications Presentation Skills Lead Change Integrated Marketing Agile Methodologies Salesforce.com Marketing Automation Marketing Operations

Pamela Preston Education Details

  • Rutgers Business School
    Rutgers Business School
    General
  • Miami University
    Miami University
    Marketing

Frequently Asked Questions about Pamela Preston

What company does Pamela Preston work for?

Pamela Preston works for Informatica

What is Pamela Preston's role at the current company?

Pamela Preston's current role is Marketing Strategist | Account Based Marketing | Demand Gen | Digital | Content | Advocate Marketing | Partners.

What is Pamela Preston's email address?

Pamela Preston's email address is pa****@****sco.com

What is Pamela Preston's direct phone number?

Pamela Preston's direct phone number is (800) 553*****

What schools did Pamela Preston attend?

Pamela Preston attended Rutgers Business School, Miami University.

What are some of Pamela Preston's interests?

Pamela Preston has interest in Education.

What skills is Pamela Preston known for?

Pamela Preston has skills like Product Marketing, Cross Functional Team Leadership, Marketing Strategy, Program Management, Abm, Multi Channel Marketing, Strategy, Go To Market Strategy, Marketing, Enterprise Software, Strategic Partnerships, Business Strategy.

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