Pam B. Email & Phone Number

San Jose, California, US

• Flash, Converged Infrastructure, Cloud, AI & DevOps
• Channel Marketing lead for top tier regional and national resellers in the US and Canada
• Develop strategic marketing plans to build pipeline for flash, converged infrastructure & cloud, AI and DevOps solutions
• Develop the appropriate mix of tactics (digital and traditional) to fill the marketing funnel and nurture leads
• Educate partners on NetApp's strategy, messaging and tools available to execute packaged campaigns or develop their own
• Lead cross-functional teams and provide project management to ensure success of all marketing activities

Bellevue, Washington, US

• Working on a contract basis with K2’s North America Channel Marketing team provided marketing support and project management for their partner marketing portal, MDF program, referral program and other partner marketing.
• Business Application Software
• Contributed to the development of K2's MDF guidelines and partner planning template
• Drafted a partner announcement and communications plan for the partner marketing portal
• Audited and consolidated content for the partner marketing portal resource library
• Researched digital marketing opportunities for K2's referral partner program

Charlotte, North Carolina, US

• Cloud, IT Infrastructure & Managed Services
• Developed a marketing strategy and plan to grow Peak 10’s business with distributors, resellers and technology partners including AVANT, CDW and Cisco
• Analyzed and recommended budget to support the channel marketing, enablement and training plans
• Built relationships and marketing plans with strategic partners to drive pipeline in support of a national monthly recurring revenue goal
• Planned and executed over thirty joint marketing activities with resellers in six months
• Developed online MDF guidelines, prior approval and proof of performance forms to ensure proper use of funds and maximum return on investment

Raleigh, NC, US

• Developed strategic marketing plans, across all routes to market, to generate awareness, create demand and drive revenue for Red Hat products and solutions, specifically Red Hat Enterprise Virtualization and Red Hat.
• Collaborated with North America sales leaders and Cloud and Virtualization Business Units to ensure campaigns and programs were aligned with business goals and priorities
• Supported local field sales and marketing teams by providing content, sales enablement materials, and marketing programs that could be executed locally

Santa Clara, California, US

• Virtualization, Cloud and Storage EconomicsDeveloped strategic marketing plans with channel partners in the Central and Southeast regions designed to generate awareness, create demand and drive revenue for Hitachi’s.
• Supported a team of over eight Channel Sales Managers and more than fifteen partners in a seventeen state territory
• Received a “Hats Off” award in second quarter of employment for excellent performance and innovative ideas in the design and management of channel marketing initiatives
• Enabled over fifteen resellers to exceed their revenue goals through solutions based marketing campaigns
• Generated over 250 qualified appointments in less than three quarters
• Worked with distributors to develop lead generation programs for their network of resellers

Global, US

• Developed tradeshow and events strategy and plan for North America
• Generated sales opportunities for CSC through sponsorships of industry and alliance conferences including Oracle OpenWorld, SAPPHIRE, EMC World, HIMSS, AMIA and DIA
• Planned, managed cross-functional teams and provided project management for all sponsorships
• Managed logistics, vendors & budgets
• Increased events budget by 50% through partner co-sponsorship and use of co-op funds
• Managed a $3.5 million events budget and delivered over forty events in first nine months

Palo Alto, CA, US

• Developed marketing plans designed to market to, with and through Sun’s SI partners
• Managed annual budget of $500K and generated more than $150 million in leads in FY’07 through integrated marketing campaigns including industry conferences, seminars, executive roundtables, newsletter, podcasts and.
• Increased partner adoption and recommendation of Sun technology through partner sales and technology conferences, customized newsletters and technical webcast series
• Enabled sales teams through the development of sales kits, success stories and collateral

Palo Alto, CA, US

• Developed marketing plans designed to market to, with and through Sun’s service provider partners
• Developed and implemented joint marketing campaigns for infrastructure and application hosting solutions
• Enabled sales teams through the development of joint sales collateral, success stories
• Increased Sun footprint in partner datacenters through multi-touch marketing campaigns
• Maximized business development fund ROI by educating partners on guidelines and best practices

Palo Alto, CA, US

• Developed territory and account based marketing plans designed to acquire new customers and grow existing accounts including BellSouth and Fed Ex
• Managed integrated field and partner marketing campaigns including direct mail, telemarketing, webinars, tradeshows, road shows and events
• Managed PGA sponsorships including the Doral, U.S. Open and the BellSouth Classic enabling sales to build relationships with key customers and prospects
• Managed Sun’s Executive Customer Council in Sea Island, GA including roundtable discussions between Sun executives and C-level contacts from over twenty accounts
• Managed regional budget, analyzed campaign performance and reported return on investment for all activities

Bachelors Of Science - Bs, Marketing And Management

Culinary