Pamela Clevenger Email & Phone Number

California, United States

San Francisco, California, Us

San Francisco, California, Us

San Francisco, California, Us

I led three teams of product analysts and data scientists across monetization product which were responsible for incremental revenue growth from new and existing products for advertisers and merchants.Grew team from 4 individual contributors to 12 (and an intern) within 4 months, and scaled our team operations to successfully onboard 8 team members and structure the team with healthy growth opportunities and redundancy Pivoted the team from a small group that performed reactive reporting and debugging analysis to a team that steers the product roadmap with deep analysis, predictive modeling, user segmentation, and experimentation toolingDeveloped a long-term data strategy that includes data foundations, scalable tooling, and consistent product insights

San Francisco, California, Us

Created and directed data science roadmaps, and guided a data scientist and two product analysts to deliver impactful projects for merchant and advertiser growthCreated goal metrics, advertiser segments, experiment tooling, and an early indicator metric for advertiser retention

San Francisco, California, Us

Performed analyses to inform product decisions on ads targeting, ads search, and advertiser interfacesWas the first data scientist on advertiser growth when it started as a tiger team – created data projects and performed deep-dive analyses that directed the team’s strategy increase active advertisers

San Francisco, Ca, Us

Developed a predictive model of user default for a startup in Kenya that provides microloans over mobile phones Stored and cleaned company data, engineered features, built and validated random forest and logistic regression models using PostgreSQL and PythonProduced model, characterization of predictive features, and actionable insights that the company deployed Project details at: pamelaclevenger.wordpress.com

Established customer effort metrics used by the Customer Experience Research TeamDeveloped testable hypotheses and cognitive models that generated a new line of research for the Customer Experience Research TeamPresented model, metrics, and hypotheses to executives and managers at State Farm’s InnovationReady yearly event

Champaign, Il, Us

Designed cognitive load and visual cognition experiments that led to 3 conference talks, 2 invited talks, 3 poster presentations, and a publicationDeveloped mathematical models of visual cognitive load and validated them with follow-up experimentsCreated GUI experiments in MATLAB and analyzed data using MATLAB, R, and Python Collaborated on a neural network model of visual memory that led to a conference talk, an invited talk, and a publicationDesigned, implemented, and analyzed data from neuroscience (EEG) experiments to measure time-series brain activity to provide insights about visual cognitive load Created computer simulation in R showing how research decisions affect p-values

Champaign, Il, Us

Taught experimental design, data collection, and statistics (probability, correlations, t-tests, ANOVAS) to 36 undergraduates, resulting in novel experiments and results generated by the studentsCreated and delivered Introduction to Psychology lectures to 300+ students over the course of five semesters and was ranked as excellent each semesterInstructed Introduction to Psychology teachers in lecture creation and class managementAwarded 2015 Excellence in Undergraduate Teaching Distinction

Doctor Of Philosophy (Ph.D.), Experimental Psychology

Master’S Degree, Experimental Psychology

Bachelor’S Degree, Psychology, English Literature, Creative Writing