Pamela Clarke Email & Phone Number

Castle Rock, Co, Us

Florida, United States

I oversee high-profile client strategy from inception through execution, meticulously defining objectives, devising timelines, allocating resources, and delivering measurable results while crafting compelling narratives. I foster seamless collaboration across diverse teams to execute campaign strategies, ensuring flawless fulfillment and continuous optimization. Utilizing insights from various data sources, I refine campaigns and meticulously prepare and present comprehensive reports to clients. Building upon trusted relationships, I cultivate positive customer experiences, leveraging my expertise as a subject matter authority on Cox Media's digital products. I collaborate closely with a team of 15 Media Consultants to drive digital revenue growth, enhance product adoption, and mitigate churn. Additionally, I partner with senior leadership to innovate processes and optimize performance, all within a dynamic, results-driven environment.

Florida, United States

I partnered closely with the Corporate Project Manager to spearhead the seamless rollout of a transformative organization-wide asset management and sales enablement platform, Highspot. I contributed invaluable insights into content structuring, best practices development, user role configurations, and change management communications, ensuring our team was well-equipped for adoption. Through meticulous planning, I devised a comprehensive training program that led my market to achieve an unprecedented 100% Highspot adoption rate. Additionally, I took charge of refining the design elements and ensuring cohesive messaging across all sales collateral, competitive positioning materials, and client-facing resources. My initiatives extended beyond implementation; I successfully orchestrated Cox Media ad campaigns, developed lead generation and retention programs, and executed impactful client events and promotions. By focusing on brand management and strategic communications, I played a pivotal role in fostering employee engagement and maintaining a unified corporate culture, ultimately driving our company towards achieving ambitious financial targets.

Destin/Fort Walton Beach, Florida Area

I lead key aspects of a comprehensive organizational rebranding initiative within our \ local market. This involved ensuring our brand's identity and message were effectively communicated. This involved ensuring our brand's new identity and message were effectively communicated to all internal stakeholders. I orchestrated strategic changes that reduced the bounce rate of lead and demand email campaigns from 10% to an exceptional 1%. Leading a cross-functional task force, I successfully executed a nationwide initiative providing free advertising to over 500 businesses during the pandemic, significantly enhancing their visibility and support. My role encompassed planning and managing multi-location client events from start to finish, ensuring seamless execution across budgets, venues, catering, technical operations, and attendee management. Additionally, I played a pivotal role in brand management, maintaining consistent messaging and visual identity across all communication channels and client-facing resources. Through strategic communication plans, I drove the successful implementation of enterprise-wide initiatives and impactful campaigns, optimizing digital and television advertising solutions.

Destin/Fort Walton Beach, Florida Area

I consistently delivered outstanding performance in my role. I exceeded annual digital goals by 310%, new business goals by 380%, and total revenue goals by 181%. I managed client media budgets totalling nearly $1 million in annual revenue. I established strong, enduring relationships with a diverse clientele, including business owners, heads of marketing, doctors, lawyers, web developers, and agencies, both locally and remotely. My achievements were consistently recognized for exceptional digital performance, including highest revenue, adoption rate, and client acquisition. Implementing new tracking and fulfillment procedures, I enhanced efficiency in managing a complex portfolio of out-of-market digital clients. Through cultivating trusted business partnerships, I generated over $400,000 in new digital revenue and expanded our client base significantly. Additionally, my role as a Torch Award recipient underscored my commitment to excellence and leadership in advancing Cox Media's digital media capabilities, contributing to our team's collective success in the dynamic digital landscape.

Tallahassee, Florida Area

As leader of a dynamic team of three key account executives, I spearheaded our efforts in delivering tailored digital marketing strategies and solutions to both current and prospective clients. Working closely with our digital analyst, I ensured precise campaign delivery and optimization, resulting in exceptional campaign success. Under my guidance, our Key Accounts team significantly increased digital adoption rates and revenue, surpassing our overall digital revenue goal by 120%. I played a pivotal role in generating new leads and bolstering our sales pipeline, while also coaching and training my team on the latest digital media capabilities and pioneering strategies. I meticulously planned budget allocations for our digital marketing initiatives, leveraging thorough market research and competitive analysis. Additionally, I crafted compelling content for various platforms including social media channels, scripts, infographics, and multimedia content, enhancing our client engagement strategies. Through collaboration with cross-functional teams, I ensured seamless execution of digital campaigns and led a groundbreaking video content creation project that simplified complex digital media tactics for enhanced client communication.

Destin/Fort Walton Beach, Florida Area

I achieved remarkable results by elevating the digital expertise, revenue generation, and adoption rates among the nine Account Executives on my team. Through engaging training, I equipped the sales team with cutting-edge digital media concepts and capabilities, ensuring they were well-prepared to excel in the evolving landscape. Collaborating seamlessly with multiple departments, vendors, and executives across three locations, I orchestrated efforts that significantly boosted digital revenue. A testament to my success, I successfully centralized all client digital media campaigns from various vendors to streamline operations and enhance effectiveness. Through an initiative to drive SEM sales I was awarded 2nd place in the Central Regions SEM sales contest, underscoring my dedication to delivering impactful outcomes and promoting collaborative success throughout the organization.

Destin/Fort Walton Beach, Florida Area

I consistently exceeded expectations and achieved exceptional results. In 2014, I surpassed my overall sales goal by 137%, driving a 48% increase in territory performance compared to the previous year. During our annual digital sales blitz, I secured the highest sales in the West Region in a single day. Contributing to company growth, I played a key role in developing two successful new print publications, "EC50+" in 2013 and "The Beer Tap" in 2014, which brought in significant new revenue. I also collaborated on launching a new product offering of Facebook contests, contributing to our innovative portfolio. Notably, I achieved the highest revenue share and acquired the most clients for our 2014 "Finest on the Emerald Coast" online ballot and print publication. Additionally, I spearheaded the development of a lucrative sponsorship for "The Panel of Experts" football contest, securing substantial revenue within just two weeks. With expertise in both print and digital media solutions, I fostered and expanded advertising clientele, guiding them in developing effective marketing campaigns that boosted their business success. Recognized for my achievements, I received 3rd place in GateHouse Media's 2014 internal awards for outstanding special publications. I also led a successful project that monetized our organization's social media presence, driving substantial new revenue. Through effective consultation, presentations, and adept sales strategies, I consistently exceeded print and digital revenue goals, navigating multiple ad campaigns with precision under daily deadlines.

Lakenheath, Uk

I played a crucial part in empowering students to excel in their challenging curriculum and actively engage in extracurricular activities, nurturing them to become informed, responsible leaders in society. I led and supervised collaborative study groups and tutorials, employing insightful questioning techniques to elevate students' comprehension and critical thinking skills. I prioritized and encouraged student enrollment in prestigious four-year colleges and universities, equipping them with essential tools for academic success, including effective study methods, reading comprehension strategies, note-taking techniques, and time management skills. By fostering a supportive and enriching educational environment, I prepared students not only to thrive academically but also to contribute positively to their communities and future endeavors.

In my role, I gained invaluable hands-on experience across diverse educational levels, stepping in for absent teachers during emergencies and short-term assignments. I dedicated myself to fostering a safe, positive, and supportive learning atmosphere where every student could thrive. When needed, I adeptly crafted engaging and dynamic lesson plans at a moment's notice to ensure continuous learning. I was particularly honored to be frequently requested as a substitute in the special needs class, where I provided compassionate support and tailored instruction to students with varying degrees of autism and Down syndrome. Through my commitment and adaptability, I made a meaningful impact on student learning experiences and contributed to their overall growth and development in a nurturing educational environment.

In my role at the American Cancer Society, I excelled in event management by successfully planning and executing three annual, large-scale fundraising events under tight deadlines. I provided crucial updates to steering committees and executive leadership, ensuring transparency and alignment with organizational goals. Guiding a complex volunteer structure of over 300 members across diverse communities, I recruited, trained, and motivated volunteers with tailored job descriptions and effective tools. Through comprehensive training programs focused on leadership, cancer control, income development, advocacy, and event-specific goals, I equipped volunteers for success. I cultivated strong community relationships, enhancing awareness of ACS services and events through targeted outreach and strategic marketing efforts. Directly overseeing Relay For Life events with annual goals exceeding $240,000, I meticulously managed event budgets, consistently exceeding income targets and increasing sponsorships. Recognized for exceeding team objectives and maintaining expenses below 10%, I also developed impactful sponsorship packages and secured critical funding and in-kind support through persuasive pitches to potential sponsors.

Santa Rosa Mall, Mary Esther, Fl

I spearheaded the development and execution of comprehensive marketing programs and projects, orchestrating all promotional and special events with precision and creativity. Collaborating closely with the Marketing Director, I played a pivotal role in planning major events such as Boat Week, the United Way Chili Cook-off, Fashion Shows, and glamorous Balls and Galas. Through dedicated efforts, I built enduring relationships with tenants and consumers, fostering increased participation in our events and marketing opportunities that significantly boosted their business and the mall's overall success. I also forged strategic partnerships with local businesses and non-profits, facilitating collaborative marketing ventures both on-site and off-site. Handling diverse administrative tasks seamlessly, I managed business operations, maintained spreadsheets, developed engaging newsletters, coordinated mass communications, and created compelling marketing materials like flyers and trifolds. Even under pressure, I excelled in coordinating multiple tasks and events concurrently, ensuring seamless execution and maximizing impact.

University Of West Florida

During my internship, we were tasked with creating a fully functioning marketing agency to simulate a marketing campaign for Chevrolet. We orchestrated a comprehensive marketing campaign for Chevrolet that would in concept deliver real-world results and strategic insights for the client. As the coordinator of promotional events on two college campuses, I successfully organized engaging and impactful activities that resonated with our target audience. My efforts were recognized with a Silver ADDY Award in the Student Non-Traditional Advertising category by the Emerald Coast Advertising Federation, underscoring our campaign's creativity and effectiveness. Additionally, our team's dedication and innovation led us to clinch 1st place in the Chevrolet Scholastic Achievement Award Competition, culminating in a presentation of our winning campaign directly to Chevrolet executives in Atlanta. This internship not only sharpened my marketing skills but also affirmed my passion for creating compelling campaigns and achieving measurable success in the industry.

Hurlburt Field, Fl

I took on the challenge of launching a brand-new store location from the ground up, overseeing every aspect of its management and operations. I meticulously recruited and trained a dedicated team, implementing motivational strategies to foster a culture of excellence and efficient time management among staff. Through innovative customer service programs and policies, I cultivated a loyal customer base, ensuring their satisfaction and repeat business. I also developed and streamlined an effective inventory management system to optimize operations. Leveraging my creative skills, I designed and authored the company's monthly newsletter, effectively communicating updates and promotions to our valued customers. My comprehensive approach not only established a thriving store but also enhanced its reputation as a customer-focused and efficient operation in the market.

Mary Esther, Fl

I was instrumental in revitalizing marketing efforts by updating signage, meticulously managing Excel spreadsheets, and conducting thorough marketing research. I spearheaded dynamic Back-to-School activities and promotions, collaborating seamlessly with tenants and media outlets to ensure successful events. Overseeing a team of over 20 volunteers, I recruited, trained, and managed them with precision and enthusiasm. Known for my positive attitude and adeptness at swiftly mastering and implementing new procedures, I earned a reputation for reliability and efficiency. My dedication to excellence and proactive approach consistently contributed to the success and growth of our marketing initiatives, leaving a lasting impact on both our team and the community we served.

Fort Walton Beach, Fl

I drove significant contributions to our fundraising efforts by making impactful cold calls to prospective sponsors and donors, securing multiple sponsorships and numerous donations for silent auctions. Working closely alongside the Committee Chair, I played a pivotal role in the comprehensive planning, strategic promotion, and flawless execution of the prestigious 2006 Masqued Ball event. Through my proactive approach and effective communication skills, I successfully fostered valuable partnerships and enhanced the event's visibility and success. My dedication to achieving results and my collaborative spirit were pivotal in ensuring that the event met its fundraising goals while leaving a lasting impression on attendees and contributors alike.

Master Of Arts (M.A.), Management And Leadership, 3.9

Bachelor Of Communications Arts, Public Relations And Marketing, 3.89

Activities and Societies: President of Extended Campus Activities Board and Student Government Senator• Graduated cum laude • President's.