Pamela Dunn Email & Phone Number

Ecommerce and omnichannel marketing professional with over 14 years of experience helping national brands build and implement integrated digital marketing strategies as well as build there ecommerce business. My skills include:Strategic planning & Marketing • Lead digital strategy and tactical planning for clients (e-commerce, CRM, online promotion, social media, mobile, and integrated campaigns)• Define KPIs and develop measurement and tracking plans• Develop marketing and communication plans based on brand and business objectives (short and long-term)• Plan and lead workshops (including senior executives, users and cross functional teams) to define business objectives and obtain management buy-in• Analyze Online Business Processes (business needs, define online strategies, integrate online and offline strategies, manage the implementation of solutions)Financial and Business management• Plan annual Digital Budgets for clients and manage budget allocation• Negotiate and manage vendor contracts and relationships• Accountable for client P&L• Evaluate fraud exposure and recommend credit card processing and online fraud prevention strategiesManagement• Manage and integrate online fraud service offering• Hire, manage, evaluate and develop employee career plans

Listed skills include Digital Strategy, E Commerce, Digital Marketing, Web Marketing, and 28 others.