Pam Edwards Email & Phone Number

Dallas, Texas, United States

I am a Realtor with Ebby Halliday - the first name in real estate. I have taken my nearly 15 years of experience in marketing high-end luxury goods and used the same skills,drive and passion to market most people's most emotional purchase. I use a creative and innovative approach to marketing homes that makes your home stand out in today's market. If you have any questions about real estate or the market, I would love to help.

• Designed and implemented programs in the areas of marketing strategy, brand positioning, product mix, global pricing, sales promotions and advertising in the Swiss Made watch category. • Collaborated with licensors and senior management to create strategic development, product mix and business plans by region. Communicated execution of these strategies and overall brand message to designers, factories and sales team.• Directed all activities of marketing graphics including photography, printed materials, packaging and POS fixture development, website, marketing materials, sales tools and needs of regional specific events. Created development calendar to ensure needs of specific market events were met.

Contractual position to design and implement policies and proceedures for product development and production.

• Led the development of strategies and plans to standardize product development methodologies that simplified the prototyping and ordering process to achieve optimal consistency and execution.• Partnered with buyers, merchandisers and designers in developing a line plan that represented the brand image and coordinated with the seasonal merchandising strategy.• Assisted in establishing the brand position of product in the market place including product strategy plans, merchandising, packaging, product research, collateral, pricing and styling.

Product Development and Print Production for some of the largest names in fashion: Diesel, Emporio Armani, DKNY.• Coordinated brand direction, created product briefs and design inspiration, set priorities, deadlines and development schedules.• Mentored and directed designers and product managers while reporting directly to Vice President of Brand Management and Senior Executive Vice President of Product Development.• Successfully responsible for budgeting, price structure and strategy as well as maintaining travel, tooling and sampling budgets.