Pamela Fertel Weinstein Email & Phone Number

Caldwell, Nj, Us

New York City Metropolitan Area

Collaborate with the President, CEO, and senior leadership to establish and advance organizational objectives for 2024, 2025, and beyond, initiatingrobust timelines, KPIs, and committees to enhance staff and stakeholder engagement. Spearhead the elevation and execution of the organization’s branding across all channels, crafting impactful messaging that aligns with bothimmediate and long-term goals, and ensuring consistent communication delivery. Direct the strategic development and launch of a national giving society for major donors ($10,000+), including the formation of strategic boardmember task forces for program review and donor engagement enhancement. Orchestrate the development and marketing of a new legacy giving program, engaging key fundraisers and lay leaders to promote and support theinitiative. Supervise the creation and implementation of a pioneering alumni giving strategy to transform volunteers into donors through strategic engagementand education about their role in our future. Regularly participate in regional lay leader meetings to update and ensure uniform marketing and communication strategies across local and nationallevels. Reimagine over 50 annual events to elevate strategic impact and articulate the essential value and need for community support and increasedphilanthropy. Facilitate the onboarding of new board members, ensuring they are seamlessly integrated and actively engaged in the organizational structure andculture. Deliver compelling updates at board meetings to drive strategic decision-making. Oversee a multi-million-dollar budget, managing expenditures across various vendors, projects, and contracts.

Greater New York City Area

Developed and implemented a Public Relations strategy with our U.S. and Israeli PR agencies, managing media relations to secure coverage of human-intereststories featuring alumni, donors, and staff. Acted as the organizational spokeswoman, coordinating interviews and creating media responses for brand consistency. Led the strategic management of critical communications in collaboration with the President & CEO and the Chairman of the Board, ensuring cohesivemessaging to our board, lay leaders, donors, and staff. Conceptualized and managed annual video campaigns, serving as the onsite producer and overseeing videography, production, and participant casting toeffectively tell our organization's stories through campaign videos, testimonials, and custom stewardship videos utilized across multiple platforms. Directed a robust direct marketing campaign, integrating digital, mail, and paid media strategies that significantly increased annual fundraising from under$3 million with less than 20,000 donors to $5 million in 2023 from nearly 30,000 donors. Served as a featured speaker at various industry events, sharing insights on email marketing, utilizing Google Grants, fundraising and storytelling on socialmedia, donor engagement strategies, and the impact of technology in the nonprofit sector. Engagements included the Direct Marketing Association,Association of Fundraising Professionals, and NonProfit PRO, where I also featured in a magazine cover story and podcast interview.

Greater New York City Area

 Took on the leadership of the Communications team, orchestrating strategic developments and overseeing team initiatives. Introduced new branding guidelines and a color palette, which led to the creation of updated event invitations, marketing materials, and digital assets. Forged collaborations with internal departments and external stakeholders, including lay leaders and supporters, to craft and refine a compelling new casefor giving, while educating the Jewish community on the distinctions between Birthright Israel the program and Birthright Israel Foundation. Led the development and launch of the Birthright Israel Foundation’s website and social media platforms, overseeing conception, content strategy, anddesign. Initiated the organization's first digital marketing campaigns, increasing brand awareness and boosting donations through various channels including Google, Bing, social media, display advertising, and retargeting.

New York, Ny

 Oversaw the Public Relations communication strategy for Birthright Israel Foundation and Birthright Israel in the United States, creating content andstrategic messaging. Launched "Journeys" magazine, a bi-annual publication featuring news, alumni stories, and event coverage, distributed to over 4,000 donors based ongiving levels. Highlighted and promoted Birthright Israel alumni stories for PR, marketing materials, direct marketing efforts, and event speaking engagements,enhancing community engagement and donor relations.

 Managed the deployment of daily, weekly, and monthly emails for Toys “R” Us, Babies “R” Us, FAO Schwarz, and eToys, ensuring timely and accurate delivery. Collaborated with business owners across the TRU organization—including marketing, CRM, merchandising, public relations, and social and mobile media to provide tailored creative messaging and email segmentation. Oversaw the budgeting, planning, and execution of online digital media campaigns, including display, rich media, mobile display, and retargeting for Toys "R" Us, Babies "R" Us, and FAO Schwarz. Collaborated with media agencies to develop marketing briefs for all display media campaigns aimed at supporting ecommerce, boosting brand awareness, driving email/member acquisition, and increasing store traffic. Conceptualized and launched TRU’s first "out of season" campaigns to establish a year-round marketing presence. Coordinated closely with our agency and business analytics team to implement full click-through and view-through tracking metrics for TRU’s display campaigns for the first time. Initiated and managed TRU’s first retargeting campaigns for both TRU and BRU during the off-season.

 Managed brainstorming and ideation sessions with the marketing and sales departments to foster creative promotional concepts. Developed and executed innovative promotional programs that incorporated radio, mobile marketing, social networking, and event marketing,collaborating with the sales team and external vendors. Supervised station activations to ensure smooth execution once programs went live. Managed program budgets, maintained vendor relations, and handled payments for active campaigns, ensuring operational efficiency and financialaccountability.

 Led the creation of marketing campaign presentations for clients, agencies, and sales staff, enhancing client engagement and sales team effectiveness. Owned the conception and production of on-air and online advertising copy for client campaigns, ensuring brand consistency and message clarity. Executed multi-platform campaigns, including a notable Starbucks program that featured on-air DJ endorsements, online videos with DJs and local StarbucksBaristas, and weekly branding messages, which resulted in a 30% increase in sales over an 8-week period. Managed accounts for major clients such as Comcast, NBC, and Kohls, providing comprehensive account management and client service.

Beam Brands including: Sauza Tequila, Makers Mark and Jim Beam, Allied Domecq including: Malibu Rum, Stolichnaya and Kahlua Boston Beer including: Sam Adams and Twisted Tea, Scion, PumaSupervised promotions of multiple brands including added value and promotional radio activity nationwideCorresponded daily with clients, media planners, radio stations, Public Relation agencies and Events/Marketing agencies associated with promotional campaignsResponsibilities included travel to client locations and events as well as attendance at supportive and creative meetings with client

Evaluated and negotiated added value and promotional radio packages for top markets including New York, Boston, Chicago, Miami, Philadelphia and Washington, D.C.

Synchronized all Remote Appearances for 172 markets for agency’s largest radio client Constructed and executed all on-air radio contests, promotions and added value including cross country and cross media promotionsOrganized all radio sports sponsorship packages between buyers, stations and the client

Created, implemented and stewarded local radio and television broadcast media buys Assisted in the management of National client’s radio buys for 150+ markets