Pamela Fertel Weinstein Email & Phone Number

Caldwell, NJ, US

New York City Metropolitan Area

Collaborate with the President, CEO, and senior leadership to establish and advance organizational objectives for 2024, 2025, and beyond, initiatingrobust timelines, KPIs, and committees to enhance staff and stakeholder engagement. Spearhead the elevation and execution of the organization’s branding across all channels, crafting impactful messaging that.

Greater New York City Area

Developed and implemented a Public Relations strategy with our U.S. and Israeli PR agencies, managing media relations to secure coverage of human-intereststories featuring alumni, donors, and staff. Acted as the organizational spokeswoman, coordinating interviews and creating media responses for brand consistency. Led the strategic management of critical.

Greater New York City Area

 Took on the leadership of the Communications team, orchestrating strategic developments and overseeing team initiatives. Introduced new branding guidelines and a color palette, which led to the creation of updated event invitations, marketing materials, and digital assets. Forged collaborations with internal departments and external stakeholders.

New York, NY

 Oversaw the Public Relations communication strategy for Birthright Israel Foundation and Birthright Israel in the United States, creating content andstrategic messaging. Launched "Journeys" magazine, a bi-annual publication featuring news, alumni stories, and event coverage, distributed to over 4,000 donors based ongiving levels. Highlighted and.

 Managed the deployment of daily, weekly, and monthly emails for Toys “R” Us, Babies “R” Us, FAO Schwarz, and eToys, ensuring timely and accurate delivery. Collaborated with business owners across the TRU organization—including marketing, CRM, merchandising, public relations, and social and mobile media to provide tailored creative messaging and email.

 Managed brainstorming and ideation sessions with the marketing and sales departments to foster creative promotional concepts. Developed and executed innovative promotional programs that incorporated radio, mobile marketing, social networking, and event marketing,collaborating with the sales team and external vendors. Supervised station activations to.

 Led the creation of marketing campaign presentations for clients, agencies, and sales staff, enhancing client engagement and sales team effectiveness. Owned the conception and production of on-air and online advertising copy for client campaigns, ensuring brand consistency and message clarity. Executed multi-platform campaigns, including a notable.

Beam Brands including: Sauza Tequila, Makers Mark and Jim Beam, Allied Domecq including: Malibu Rum, Stolichnaya and Kahlua Boston Beer including: Sam Adams and Twisted Tea, Scion, PumaSupervised promotions of multiple brands including added value and promotional radio activity nationwideCorresponded daily with clients, media planners, radio stations.

Evaluated and negotiated added value and promotional radio packages for top markets including New York, Boston, Chicago, Miami, Philadelphia and Washington, D.C.

Synchronized all Remote Appearances for 172 markets for agency’s largest radio client Constructed and executed all on-air radio contests, promotions and added value including cross country and cross media promotionsOrganized all radio sports sponsorship packages between buyers, stations and the client

Created, implemented and stewarded local radio and television broadcast media buys Assisted in the management of National client’s radio buys for 150+ markets