Pamela Gaul Email & Phone Number

Provide national sales team and partner network with innovative marketing support and tools that drive increases in pipeline activity, engagement and conversions over historic levels. Reestablish the brand by utilizing an effective brand strategy, sound foundational tools, compelling positioning and persuasive expression. Using quantitative and qualitative approaches, developed an integrated, comprehensive marketing strategy that creates awareness, interest and demand in alignment with double digit growth objectives.• Direct content marketing approaches that move targets closer to the point of conversion• Incorporate an effective content marketing strategy that establishes credibility and trust• Increase industry awareness of the brand by placing the company within audiences’ field of view• Engage sales team and partner organization to execute on common vision and strategy• Drive market awareness, lead generation and engagement activities• Execute integrated marketing strategies that drive profitable results• Built a common framework of strong structurally sound story, guidelines and templates Client centric leadership includes delivering value to the company through increases in marketing effectiveness, development of CRM and marketing communication systems, and optimization of Google Ads, social media assets, print advertising, public relations, and email campaigns that drive lead generation and growth initiatives.

Energetic marketing executive with 17 years of experience and an established track record of exceeding results. A thought leader known for innovative and successful, yet pragmatic initiatives:• Achieved critical business targets and financial objectives• Built and executed effective marketing strategies with precision and success• Provided thought leadership and content development• Communicated complex messages simply to focus and enable internal and external constituents• Developed a strong, cohesive team that is encouraged to take risks and motivated to improveExperience includes delivering value to the corporation through identification and development of new revenue streams, content marketing strategies that move targets closer to the point of conversion, and effective sales enablement programs that drive successful outcomes.Client centric leadership experience spans across the customer lifecycle including brand awareness, lead generation and MQL, new client acquisition, portfolio marketing, advertising, consumer insights and customer relationship management. Working collaboratively across a Fortune 500 enterprise, always ensuring strategic initiatives and new opportunities are aligned with corporate visions and deliver on financial objectives.

Marketing leader with the strong ability to develop strategic plans and to work tactically to execute. Full responsibility for creation and execution of marketing and business development efforts.• Developed, implemented, and managed national marketing programs, budgets and expenses, designed to promote incremental sales and increased revenues• Managed a team of direct reports which included Vertical Market Managers, Business Development Managers, and Trainers• Increased sell-through units by 15% annually through providing a wide partner network with effective training, marketing and sales enablement tools

Specific functional responsibility for sales enablement, demand generation, cross divisional communications, customer-facing deliverables, product/solution value propositions and messaging, events, and training.• Directed the tasks of reporting staff, monitored planned and actual budgets, interfaced with a variety of internal departments regarding lead generation and customer retention, implementation of marketing and cost objectives, sales and telemarketing support, and customer service• Liaison between manufacturers and sales force for new product launches, pricing, and special incentives

Education record

Education record