Tod'Aérs Global Network [TGN] is a global public-private partnership [PPP], established with a vision to support global sustainable development, technological innovation, and socio-economic progress worldwide.The professional portfolio of the network includes key partners and collaborators such as Airbus, UNESCO, UNDP, the African Union [AU], GIZ, Erasmus+ Programme of the European Union [EU], and and many other governments, universities, international organizations, and multinational companies worldwide.

Taxonomy of Sustainable Economic Activities of the entire Technology industry in Chile and its impact on Climate Change. Consulting for the Ministry of Finance of Chile. 2024

- Lead Telecommunications and Digital Development for Chile . - Board Director of Digital transformation Committee of Corfo Chile.- Board Director (Treasurer) of Chilenter - Charity foundation aimed to close digital gap in poor schools around the country . - Executive Secretary of National Committee for Aerospace Development. - Member of the National Emergency Committee.- Member of the interministerial group in charge of cybersecurity.

Responsible for TVN´s Digital Strategy, focused on fully monetizing the channel’s content in all platforms. In charge of digital portals tvn.cl and 24hours.cl, plus its worldwide OTT /App +TVN, International Sales and presence in Pay TV worldwide. Reporting to the Executive Director of the company. Team of 40+ people. Specific achievements include:• Grew visits to tvn.cl by 39%, digital income by 22% and annual income from new contracts by 22%.• Obtained savings of US$1 million annually by restructuring distributors’ fees and contract renegotiations

Responsible for development of brand positioning and 360° Marketing Strategy (Electronic sales, Communications, Business Intelligence, Marketing Research and Pricing) across nine countries with regional/ local budget of US$140 million, internal media channels of US$120 million and team of 400 people. Main achievements:• Member of the executive team responsible for identifying and generating new business opportunities, resulting in growth of +22% annually, leading the regional market with US$3Bn revenues and gaining 4pp in market share.• Developed Regional Target Operating Model (processes, budget, structure), with saving of US$10 million annually.• Led successful negotiations with programmers like HBO, Discovery, Turner, FOX, ESPN for cobranding opportunities, increasing brand KPIs annually by 12 %.• Defined and implemented the business strategy to exploit broadcasting rights for Copa America 15 and Football World Cup 14, achieving +10% sales over projections, and reducing churn by 20%.• In charge of Digital Marketing and web sales increasing 15% annually in all region. • Managed Innovation process through Design Thinking and Agile methodology, key to growth achieved.• Designed and implemented a digital strategy for capture, storage and access of key data of all customer journeys.• Led DIRECTV’s marketing efforts to combat piracy, including first ever pan-industrial campaign in Latam.

Responsible for development of brand positioning and 360° Marketing Strategy (Electronic sales, Communications, Business Intelligence, Marketing Research and Pricing) across nine countries with regional/ local budget of US$140 million, internal media channels of US$120 million and team of 400 people. Main achievements:• Member of the executive team responsible for identifying and generating new business opportunities, resulting in growth of +22% annually, leading the regional market with US$3Bn revenues and gaining 4pp in market share.• Developed Regional Target Operating Model (processes, budget, structure), with saving of US$10 million annually.• Led successful negotiations with programmers like HBO, Discovery, Turner, FOX, ESPN for cobranding opportunities, increasing brand KPIs annually by 12 %.• Defined and implemented the business strategy to exploit broadcasting rights for Copa America 15 and Football World Cup 14, achieving +10% sales over projections, and reducing churn by 20%.• In charge of Digital Marketing and web sales increasing 15% annually in all region. • Managed Innovation process through Design Thinking and Agile methodology, key to growth achieved.• Designed and implemented a digital strategy for capture, storage and access of key data of all customer journeys.• Led DIRECTV’s marketing efforts to combat piracy, including first ever pan-industrial campaign in Latam.

Responsible for definition and implementation of all Marketing Strategy for Hasbro, across all its Brands and all its varied points of sale, from large department store chains to independent retailers. Team of 7.The principal challenge was to build Hasbro brands in its first year in Chile in the face of strong competition, especially from Mattel, and at the same time achieve ambitious commercial targets in the short, medium and long term for Hasbro and its commercial partners. • Net sales +41% sell in w/ +52% sell out. Optimization of sales mix, increasing sales margin by 3 points.• Creation of business intelligence metrics and controls at product, brand and category levels; optimization of contracts with negotiated media, POS promotions with key retailers, and standardization of marketing campaigns.

Responsible for Insurance Business Unit (strategy, sales, marketing and operations), Customer Relationship Management and customer retention programs, within the largest auto finance company in Chile. Managed team of 20 people.

Responsible for developing marketing strategy, positioning and advertising for Ford’s small car product group across Europe. • Successful launch of a series of new cars, increasing the sales of compact cars in 6.5 %.

Responsible for the definition, development and implementation for a series of ebusiness and CRM initiatives directed at both end consumers and franchised dealers.

Responsible for all Disney point-of-sale activities. Negotiated and managed licensing contracts for product categories (music, publications, stationery and school) accounting for 29% of office revenues and achieving a 25% annual royalty growth.

Part of the initial management team that open the first store outside US, developing marketing market entry strategy.• Received retail training (buying, merchandising, etc), in headquarters (Dallas) and hands-on training working in a store in Orlando.• Buyer and manager of the Women's Apparel Department in Chile, accounting for 28% of store sales ( including management of its sales force). Managing 32 sales people.

Responsible for managing a portfolio of seven food brands (ej. Lipton) increasing annual sales +3,6% in mature markets, with downward pricing pressure with product line extensions into higher value niches, innovative advertising , and POS promotions.