Pâmela Honorato Email & Phone Number

Berlin, DE

Berlin, Germany

- Oversee Marketing/Media Mix Modelling data product development and deliver media-driven insights to optimize brand and campaign performance- Lead Experimentation Workstream by designing and analysing experiments of various methodologies incl. Quasi-Experiments and Counterfactuals to measure campaign and channel incrementality and calibrate MMM.

Berlin, Germany

- Contribute with Marketing Mix Modelling development on data product management and channels/campaigns input data modelling- Design and analyse Brand Lift Studies, Quasi-Experiments (e.g. Geo-Test), and Counterfactual experiments to measure both campaign and channel incremental impact and efficiency- Craft KPIs, metrics, campaign tracking and measurement.

São Paulo, Brasil

- Conduct data analysis primarily using SQL in BigQuery, with occasional use of Python - Analyse and report on campaigns and events impact using data from media monitoring platforms, SM, GA, and intranet platforms- Lead the analysis of reputation crises measuring the impact on Brand favorability in traditional media- Design Metrics, KPIs and Measurement.

São Paulo, Brazil

- Own the CSR Analytics initiative designing the strategy and platform for centralisation of analytics resources- Design analytics dashboards using Tableau and Data Studio - Perform campaign and channels performance analysis using SQL and third-part platforms data such as Cision, Sprinklr, GA4, and Email Marketing platforms- Serve as the analytics focal.

São Paulo Area, Brazil

- Analyse data and present insights and recommendations to support decision-making on CSR programs and platforms - using Python and SQL- Design analytics dashboard using Tableau, Airtable and DataStudio- Model data and create ETL jobs to automatize data flow - using Python- Analyse press, web and social media data, and provide insights to respective teams.

Rio De Janeiro E Região, Brasil

- Define talent program strategy aiming to develop and attract and retain hot skills- Act as Iteration Manager of a Global Program squad in place in seven different countries across all regions- Creating a database (Postgres) to store global program data, standardize data collection, and transform data into a data set ready to be analyzed- Implementing BI.

Rio De Janeiro E Região, Brasil

- Create and deploy internal programs, events, and digital communications focusing on IBM employer branding- Implement local initiatives to develop and engage employees- Create and deploy a communication strategy to promote local talent initiatives

Rio De Janeiro E Região, Brasil

- Create and deploy communication strategy for new technologies adoption (internal);- Design mobile and web platforms interfaces using internal design frameworks applying UX concepts;

Rio De Janeiro E Região, Brasil

- Design and implement internal digital communication campaigns;- Learned and implemented UX Design and Project Management skills;- Supported local teams and managers with administrative and hiring activities;

Master Of Business Administration - Mba, Digital Data Marketing

Nanodegree, Data Visualization

Nanodegree, Digital Marketing

Bachelor'S Degree, Marketing Managament, 8.9

Activities and Societies: - Marketing Students Internal Office - from Oct - Jan 2016 - Volunteer for University Engagement at FLUPP - Oct.