I am responsible for developing and defining the overarching brand marketing strategy and goals, leveraging data-driven insights to inform decisions. In this role, I ensure brand consistency across all marketing touchpoints and strategically position the brand to enhance market presence and competitiveness. My superpower is translating insights into actionable strategies that drive brand growth and engagement.

With a record of achieving measurable outcomes and delivering significant impact through brand communication efforts, I lead agency partners, and other internal and external stakeholders, to develop and execute marketing campaigns and strategic brand initiatives that build brand awareness and favorability aligned to broader business goals.

Lead Protective's branded communication efforts by ideating, executing, and measuring campaigns and content related to brand engagement, thought leadership, corporate social responsibility, and other programs. Direct and provide strategic guidance to SEO and social media teams within Protective channels. Ensure alignment with brand goals, strategy, and corporate priorities by developing SEO and content strategies. Oversee brand campaign concept development and ensure content and social alignment with overarching goals. Manage high-performance teams to achieve strategic alignment between daily SEO efforts and paid/organic social media campaigns, reinforcing brand image and content objectives. Ideate programs, align initiatives, and ensure cohesive messaging across audiences by steering efforts with key stakeholders across corporate communications, internal departments, and marketing. Develop and maintain strong relationships with SEO agencies, resulting in increased visibility and traffic to the company's website.● Served as cross-functional lead for the successful rebranding of Protective Life, resulting in a more powerful brand story.● Led research, insights, and development for Employee Value Proposition messaging, the foundational pillar of an employer brand while aligning with Dai-ichi’s global family of companies. ● Improved reach of Protective brand by developing content strategy and executing robust digital campaigns.● Enabled brand growth and effective use of Protective’s budget by leveraging new tools/approaches for inbound, SEO, social, and paid media by facilitating communications innovation.● Drove departmental efforts toward brand development by serving as relationship manager for multiple lines of business.● Increased brand awareness and supported various initiatives, including corporate social responsibility, recruiting, consumer communications, and thought leadership by developing pillar communications.

Incentivized action by external stakeholders and internal audiences while maintaining a consistent brand voice across all communications. Oversaw ideation, creation, and dissemination of thought leadership content for corporate press kits, website, collateral, and publications. Educated and motivated ANPI’s geographically distributed workforce by creating programs and initiatives. Ensured consistency, accuracy, and appropriateness of messaging across all channels by developing communications policies and procedures. Developed corporate culture by supporting the company's human resources department on initiatives. ● Supported content marketing and lead generation by overhauling the company website.● Recognized executives as industry experts and thought leaders by developing/executing media relations strategy.● Increased attendance to ANPI-branded events and expanded ANPI’s brand messaging by developing, coordinating, and managing corporate speaking efforts. ● Positioned ANPI as a thought leader by elevating executive leadership and subject matter experts through media interviews, trade shows, speaking engagements, panel participation, and article authorship.● Ensured consistent inbound traffic by developing high-impact, integrated communications strategies from traditional to online and social media with strong SEO.● Promoted ANPI to targeted audiences by developing newsworthy stories and establishing strong relationships with journalists, bloggers, influencers, and other key stakeholders through targeted programs and tactics.