Pamela Herrmann Email & Phone Number

Orinda, Ca, Us

Scottsdale, Az, Us

Acquired by Alpine Investors, October 2022. Led marketing operations with a focus on infrastucture to prepare for fast growth including product architecture, customer journey mapping with a critical path to upsell and cross sell opportunities, GTM for product launch of SaaS product, rearchitected lead flow and campaign management, complete redesign of MarTech integrations into SFDC, designed a new marketing content pillar strategy that mapped to our product solutions, facilitated increased cross functional collaboration with our Content, Product, and Sales teams.

Scottsdale, Az, Us

Developed marketing strategies for all business channels and GTM to support the vision of Executive Leadership and ensure alignment of cross functional priorities with fellow Senior Managers to address massive shifts in the mortgage lending market. An exciting time to be exceedingly creative in how we differentiate from our competitors so that borrowers see the clear path to home ownership for their unique life scenario.Redesigned our entire backend processes for lead gen, including how our website tracks and converts, reporting dashboards that help us understand what's working now, and connecting the data across disparate technologies to track loan journeys from ad to closed loan.Work cross-functionally to implement, deploy and optimize a new CRM with a total overhaul of all sales artifacts with updated look and feel of our brand.Implemented business process improvement for product launches by aligning Product Dev, Sales Enablement and Marketing and created streamlined handoffs with timely delivery to the market.Created GTM and tactical approaches to regional growth and creating greater brand awareness in order to fast track sales conversations.Build upon On Q’s existing 5-star reputation for delivering the dream of home ownership through exceptional borrower experiences. Focus on Loan Originator retention through comprehensive brand and marketing training so that they can 'grab and go' with product promotion.

Denver, Colorado, Us

Denver, Colorado, Us

The 5-star rated Customers For Life Podcast provides advice and insights, because let's be clear right out of the gate, earning customers for life is not rocket science. You don't have to get deep in the weeds with the analytics that justify the big payoff to being great in the eyes of your customers. All your customers really want is to feel like is that they matter. Listeners get high-level strategies and boots-on-the-ground tactics so that they can join the over 75% of businesses who are making Customer Experiences improvements THE top priority.

Co-Founded a consultancy serving the mid-market that develops brand identity, marketing messages, and customer loyalty strategies that enabled our client base to deliver improved internal and external brand engagement and customer loyalty. Client list included Community College of Denver, Grand Lake Center, Buzz Pop Cocktails, The Ballet Physique and Call Kate.• Designed brand strategies around specific revenue goals, focusing on retention and loyalty• Mapped out audience personas, helped develop new communication framework, recommended new communication strategies and associated budget to socialize new messaging• Distilled complex issues and information into simple, concise and actionable messages• Guided company executives through a program to make their corporate goals meaningful and actionable to their employees.• Demonstrated strong project management and stakeholder analysis skills• Identified key metrics for profitability using CAC and LTV in order to reduce ad spend and increase profits• Created online educational courses for Facebook marketing and branding essentials• Created social media posting models and annual content calendars for lead generation

Founded a consultancy that develops communications, marketing, and customer experience strategies to enable a diverse and impressive client base to deliver improved internal and external brand engagement and loyalty. Client list included jetBlue, Community College of Denver, FullContact, Mortgage Cadence, Threads Worldwide, Rocky Mountain Adhesives.• Designed goals, strategies and tactics focused on improving customer retention and loyalty• Created proprietary employee engagement models to facilitate exceptional culture and client experiences• Implemented team workshops to cascade project implementation• Conducted team branding exercises to synthesize the brand story and train on delivering these stories to brand partners, prospects and clients• Facilitated breakthrough meetings where clarity of the ‘why, what, how and when’ of their business were rediscovered and articulated in a fresh way • Converted data analysis into actionable insights• Leveraged all communication channels as appropriate to amplify content and messages to specific audience personas• Created content for digital distribution (articles, blogs, social media ads, video)

www.PamelaHerrmann.comBrand Story | Customer Experience | Customer LoyaltyYour audience is struggling to understand how to better connect with their customers so that they come often, buy more and tell others. I will show them exactly how easy it is to design a brand story that resonates with their Ideal Customer.​Best-selling author, host of the podcast Customers For Life, and host of the daily video series, “The Morning Would Show”, a national keynote speaker and Co-Founder & Chief Storyteller for CREATE Buzz, specializing in helping brands tell their story. A short list of her clients include jetBlue, FullContact, Grand Lake Center, Community College of Denver, Buzz Pop Cocktails, Threads Worldwide, State of Colorado Economic Development, North Carolina Main Street Alliance, New Jersey Main Street Alliance, and Oklahoma Main Streets.

Alpha Omega Social Media helps small businesses increase traffic and sales by implementing internet marketing strategies. By using Google Places & local directories business owners are able to capture the growing trend in SEO for social proof, video marketing and mobile apps - all combined drive traffic and increase word of mouth marketing.

The Pamela Herrmann Show on the Home Business Radio Network focuses on marketing, personal branding, social media, personal development and sales training. Click below for show schedule.http://homebusinessradionetwork.com/show-hosts-faculty/pamela-herrmann/

Training & coaching solutions for home business owners including entrepreneurship, personal development, sales training, & video training. http://pamelaherrmann.com

Sharengine is a software solutions provider to affiliate marketers, authority websites and content creators.