Pamela Hyatt Email & Phone Number

Ottawa, Canada Area

As content marketing specialist I’ve had the opportunity to engage with and tell the fascinating stories of FITT’s growing community of international business professionals. During my time in this role, I’ve managed Content strategy and execution across FITT’s social channels, www.TradeReady.ca publication, virtual and in-person events, integrated marketing campaigns, promotional/influencer partnerships, implementation of SEO and sales funnel strategies, and video production. I play a collaborative role in developing overall marketing strategy, increasing sales performance and conversion through research and implementation of SEO and sales funnel strategies.I take the lead in developing, editing and publishing content for the TradeReady.ca blog: Develop content strategy, manage content calendar, SEO optimization and research, coordinate articles and manage relationships with freelancers and contributing authors, write and edit original articles, reporting and analytics• Average monthly visitor: 60,000-80,000• 400% increase in traffic over my time at FITT• Personally published approx. 500 articlesI manage FITT’s organic social media community: Develop content strategy, manage content calendar, coordinate and create original content, manage community engagement and events, reporting and analytics• 49% growth since 2018Lead virtual event execution: Plan, develop, build content/programming, recruit speakers/guests, manage promotion across all organic channels• Continual lead growth year over year

Ottawa, Canada Area

I've worked with many clients in the Ottawa and Toronto area writing web content, ad slogans, articles, online ads, print ads, brochures, corporate documents, reports and more.

Peterborough, Ontario

Form campaign strategy, attract, curate and deliver engaging social media content for BOATsmart!’s Coast-To-Coast summer campaign.Coordinate and strategically manage campaign partners to extend the reach and socialinfluence of our Coast-To-Coast summer campaignCoordinate with BOATsmart!’s Live Event Marketing teams to identify and secureopportunities for local social content “in the field”Review and approve incoming social content on demandIdentify and pitch social influencers to engage in BOATsmart!’s Coast-To-CoastCampaignIdentify and pitch traditional PR opportunities (such as Radio and TV) in localcommunities across CanadaAct as a campaign liaison with our PR Agency and brand partners such as CanadianTire, Nissan and Cottage LifeContent creation for digital distribution (i.e. blog content)Monitor and report on key campaign and social performance indicatorsCoordinate with internal business unit teams to achieve campaign targets

Ottawa, Canada Area

Ottawa, Canada Area

Write advertising copy, slogans, headlines, web copy, brochures, promotions, product information and more for a wide variety of clients in the Ottawa area and across Canada

Ottawa

Content writing, article writing, online advertising

Ottawa, Canada Area

Media planning, Media buying, sponorships, copywriting, press releases, social media