-Lead the development of comprehensive marketing strategies for Geotab ITS and mobilize cross-functional teams to ensure alignment with overall segment business goals. - Define overall segment marketing targets for all assigned segments to align with Sales goals and targets and distill them across Marketing.- Support strategic segment-focused projects such as market mapping, quarterly initiatives, while proactively keeping an eye out for the next big 1, 3, 5 year opportunity to propose back to the business.- Partner with business development to create and execute segment and account-specific growth strategies and plans to drive brand awareness, market position, and segment demand.- Forecast and measure the impact of marketing activities on sales pipeline and revenue; continuously evaluate the performance and ROI of the segment marketing plan against set objectives, adjusting tactics and strategy accordingly.

As Marketing Manager, ITS my key area of responsibility will be defining and executing strategically focused global marketing plans that drive brand awareness, category position, and segment demand. I will be responsible for creating and maintaining alignment with the sales team on metrics, messaging, buyer persona, and other critical business initiatives. I will work closely with Geotab’s Marketing Automation, Data, and Sales Operations teams.

- Build and manage the demand generation funnel to generate new leads and increase pipeline velocity through integrated multi-channel campaigns across email, content, social, paid, and events- Plan and execute growth tactics such as drip, nurture streams, and thought leadership campaigns to improve conversions- Create training documentation and coordinate learning sessions to support our growing marketing team and progressive stakeholders - Support annual and quarterly campaign strategy and planning, and own parts of the operations and execution including setting up of landing pages, emails, smart list creation, automation program development, test and launch of campaigns- Own the Marketing Automation stack (Pardot) and its integration with CRM (Salesforce) and other tools within the marketing stack (WordPress, Google Analytics)- Be a master at analytics tracking and reporting to demonstrate how inbound marketing programs convert into customers and revenue- Partner with content and creative team to develop insightful and engaging content and communications to drive demand and interest across the buyer’s journey and customer lifecycle- Collaborate with sales and sales operations to manage, measure, and optimize all aspects of the lead pipeline to ensure accurate and timely delivery of high-quality leads- Partner with sales to build out the next evolution of account-based marketing campaigns for strategic accounts- From time to time, assigned projects outside of the demand generation function to help optimize internal processes and business growth

- Member of the corporate marketing team supporting regional marketing efforts for the Canadian business unit. - Initiate and drive go-to-market strategies while working with engineering, services, and sales teams. - Plan, develop, and execute marketing activities including but not limited to: campaign planning and execution, regional messaging, research and production of sales content, hosted conferences planning and coordination, manage external Canadian tradeshows, and corporate communications.- Oversee and direct the regional use of salesforce.com and Pardot campaign platforms.- Provide regional guidance and support to corporate marketing administration.- Full lifecycle of event and campaign management for events and conferences in the Canadian public safety, security, defence, utilities, communications, and transportation industries.- Lead contact to partner organizations and associations to drive affiliated revenue generating activities.- Maintain proactive engagement with customers

Hexagon Safety & Infrastructure helps organizations overcome obstacles to improve operations and manage change intelligently and effectively. Our solutions connect organizations with the mission-critical and business-critical data necessary to make better, timelier, and more informed decisions. We provide geospatially powered solutions to the public safety and security, defense and intelligence, government, transportation, photogrammetry, utilities and communications industries. Hexagon Safety & Infrastructure is part of Hexagon, a leading global provider of information technologies that drive quality and productivity improvements across geospatial and industrial enterprise applications.

- Developed integrated marketing campaigns including webinars, landing pages, trade shows, conferences, and social media programs - Assisted with the redesign of the corporate homepage while updating PPC Google AdWords and SEO website initiatives - Nurtured and facilitated efforts with eBridge’s valuable customer & partnership opportunities- Qualified all incoming leads and distributed them amongst the Integration Specialist team