Pamela Coleman Email & Phone Number

North Port, Fl, Us

Oversee and administer the maintenance and optimization of the global website with secure portal, marketing automation platform, digital asset management tool. Drive the planning and monthly tracking of marketing objectives and target key performance indicators to showcase marketing return on investment. • Project lead to deliver an eCommerce website and self-service customer portal on time and on budget to integrate aspensurgical.com and symmetrysurgical.com.• Achieved a 307% growth in marketing qualified leads and $1.3M in revenue from digital marketing in 2022.• Launched new website, marketing automation platform with lead routing and analytics process in first four months of employment.

Fort Lauderdale, Florida, United States

Managed marketing plan, strategy, and budget of integrated marketing campaigns with target personas and sectors in the nonprofit market. Drove the planning and execution of brand standards, product launches and company acquisitions.• 313% increase in marketing qualified leads in 2020 with a 20% conversion rate to sales qualified leads.• Launched new brand standards, new corporate website with Shopify storefront, newly acquired company website and a new software platform in 8 months.

Cleveland, Ohio

Created and implemented global digital strategy for channel integration programs including eCommerce, content syndication and customer portal website. Managed the strategy and execution of integrated marketing campaigns for targeted personas and markets, in multiple regions.· 55% increase in eCommerce orders/leads generated in fiscal year 2018. Increased number of parts in eCommerce program by 200% in one year. · Implemented guidelines to create integrated marketing campaigns that consistently generate a 10-12% increase in unique monthly visitors to product and solutions webpages and a 5% increase in buy events on the page. · Launched content syndication tool and program to increase the web engagement on distributor websites by 15-20%.· Lead the discovery and research for a new customer portal website to increase self-service and optimize the customer experience.

Columbus, Oh

Developed and executed global digital strategy, including owned, earned and paid web presence. Accountable for remotely managing 20-member Manila team of UX designers, content analysts, HCD / analytics experts, developers and agencies to assist with research and enhancement projects.· Migrated internet and extranet websites from SharePoint to EPiServer CMS and PIM, resulting in approximately 30% cost savings in marketing spend and reduced admin staff.· Applied Acquisition, Behavior, Outcomes model for analytics and KPIs for return on marketing investment and conducted ongoing research and usability testing, gaining insights throughout customer journey that led to 30% increase in site user satisfaction and 15% reduction in bounce-rate over 18 months.· Managed consolidation of 50+ customer websites into single, global site in 8 languages and 18 localized variations that increased effectiveness of content updates / maintenance and lowered translation costs through centralized translation memory.

Lorain, Oh

Operated as global marketing and communications lead for branding, messaging, digital, public relations and events. Led 5-person team that supported design, content, analytics and workflow for global internet, extranet and intranet websites. Managed agency to deliver public relations, social media and advertising plans for telecom market.· Completed several communications launches for global, strategic initiatives, including high-efficiency rectifiers, global building blocks for DC power systems and remote monitoring service offerings, resulting in well-equipped sales team to meet sales goals. · Provided continuous improvement in website metrics and search engine optimization, achieving 12% improvement in acquisition and 15% increase in web user satisfaction. · Delivered key contributions to implementation of Oracle CRM on-demand system, creating customer information database and closing loop tracking marketing qualified leads. · Received Outstanding Achievement, Sales Support Award in 2010 at annual sales and marketing conference.

Lorain, Oh

Rolled out new applications and maintained content for customers and partners on extranet and internet. Oversaw design, budget, delivery and distribution of marketing communications tools and collateral. Interfaced with Sales, Product Management, Services, Engineering, HR and IT to coordinate key marketing programs and promotions.• Managed and maintained internet, extranet and intranet websites for telecom market, including development of web design, templates, standards and workflow, resulting in efficient and effective centralized site governance. • Led planning and execution of 500-attendee annual customer conference and internal sales and marketing conference, promoting team cohesiveness and expanding key sales competencies. • Served as marketing lead on technology transition to MS SharePoint for all websites, reducing marketing spend and centralizing web administration for North America.

North Ridgeville, Oh

Created, launched and managed life-cycle of on-site technical support offerings for telecom networks.• Launched first customer self-help secure extranet website and authored marketing collateral, business plans and market / competitive analysis, promoting innovation and effectiveness of sales organization and achieving significant increase in market share, revenue and margin target attainment.• Collaborated with Operations to implement Method of Procedures, ensuring successful order delivery.

Mba, It

Bba, It