Lead Acquisition and Retention campaign strategy and execution for NFL Sunday Ticket on YouTube TV driving XM subscribers

Global YouTube Shorts campaigns targeting Gen Z audiences (Taylor Swift, BLACKPINK, BTS, World Cup)

Event Strategy & Demand Generation lead for BoxWorks 2017, BoxWorks 2018 and Box World Tour 2018

• Develop Strategic Frameworks for 5K+ high-profile B2B conferences – frameworks detail event goals, objectives, attendee personas, event themes, messaging strategies, KPIs and reporting/analytics plans • Lead brand strategy workshops and stakeholder 1:1 interviews designed to garner insights • Write creative briefs and partner with creative teams to design event experiences and attendee journeys • Partner with clients to develop communications strategies and audience acquisition marketing

• Served as lead Product Marketer and Brand Strategist for business innovation pilot programs -- creating brand identities, marketing strategies, tactical plans, KPIs and reporting structure • Built a brand from scratch and developed brand positioning, messaging and personality • Led creative planning and execution of marketing campaigns (Email, Social Media, Digital, SEO, Event)• Owned marketing calendars and partnered with Product managers on Product roadmap • Managed RFP process and hiring of external vendors and marketing agencies Highlights:• Led marketing strategy for new feature launch in top Business Innovation program, Boost by Benz • Served as creative/marketing lead for the first Mercedes-Benz Business Innovation event at SXSW 2014

•Clients: Google, Nike, Beats by Dre, Nintendo, New Business • Performed secondary and primary research, built SWOTs, and analyzed quantitative data to uncover insights • Led company-wide brainstorms for new business and client projects • Owned measurement models and post-event reporting for all events • Key contributor to company blog and company-wide lunch and learns Highlight:• Managed research process and built strategic approach for Amazon Student West Coast program

Clients: Kimberly-Clark, New Business • Managed social media strategy for key Kimberly-Clark brands which involved building the social media channel strategy, content strategy, content calendar and reporting process • Wrote monthly client trend reports outlining key trends in related industries + strategic opportunities for agency upsell to the client • Drove agency thought leadership by writing POVs in social media and emerging digital channel innovations • Served as In-house go-to social media expert for clients and new business pitches Highlight:• Established the first Social Media strategy and Analytics process for Kimberly-Clark

Clients: General Mills, Exxon-Mobil • Acted as digital lead across clients and owned creative briefs and reporting • Wrote situational analyses, POVs and other business reports for digital marketing, media and website projects • Facilitated strategic and creative ideation through workshops and brainstorming sessions Highlight:• Partnered with analytics teams to build process for General Mills to use social media as a testing platform TV campaign messaging before launching on-air

Clients: Volvo, TUMS, MoMA NY, GlaxoSmithKline • Served as account management and strategy lead • Managed three Community Manager direct reports • Owned social media and content strategies and measurement/reporting plans Highlights:• Oversaw blogger ride & drive event program to promote Volvo’s first electric car - 3M+ impressions and mentions in top tier publications such as Wired • Launched social media channels for TUMS -- 10K+ fans on Facebook and Twitter in first month

• Deep Focus (Client: Bing)• Big Fuel Communications (Clients: Colgate, Giggle, New Business)• StrawberryFrog (Client: Morgan Stanley)• Kaplan Thaler Group (Clients: P&G, New Business)