• Managed team of 12 employees, overseeing their training and professional growth • Streamlined workflow processes (implementing the use of Slack, Loom, Monday.com, Process.st and Homebase), monitored daily productivity, and spearheaded modifications needed to improve team efficiency• Completed floral and supply purchasing, sourcing wholesale distributors capable of meeting inventory needs and customer demand• Following government Covid laws, built the eCommerce website in Shopify and established a shipping process with FedEx for gifts and flowers, allowing Apotheca to remain in operation during the lockdown• Resolved technical issues and executed changes to the website based on customer feedback, fostering a more user-friendly experience• Oversaw fulfilment of orders, ensuring floral designs represented the quality and style associated with Apotheca, and coordinated daily deliveries• Delivered warm, friendly service to all customers for optimised levels of satisfaction• Resolved any instances of customer dissatisfaction in a prompt manner• Organised the preparation and creation of wedding and event designs, and major installations, crafting detailed itineraries to ensure the client’s/bride’s visions were executed correctly and on time• Attended wedding industry events to promote services and build a rapport with prospective vendors

• Managed the redesign of the website• Performed standard SEO checks on a monthly basis• Analysed the health and relevance of targeted keywords• Ensured all content was current and relevant• Redesigned marketing material to strengthen the company’s brand identity

• Maintained regular communications with clients to thoroughly understand the scope of their floral needs• Prepared budget documentation, ensuring sales targets were met whilst delivering the client’s vision• Worked closely with the floral design team to execute wedding and event designs

• Managed project schedules and deadlines by adjusting workflow as needed for the software programmers and graphic designers• Reviewed completed projects prior to delivery, offering feedback as needed• Provided high level of service to clients to both maintain and extend working relationships• Enhanced customer satisfaction by resolving issues efficiently

• Listened to customer needs and desires to identify and recommend products• Arranged floral designs based on customer requirements, complying with the individual company’s style• Adapted quickly to unique work environments when assisting with wedding prep-work and set-up

Assisted with the daily running of the flower shop, from conditioning flowers to filling orders.