Pamela Lally Email & Phone Number

• Manage media as a full funnel channel, increasing share of results attributed to digital media via last touch, multi touch, and media mix modeling methodologies.
• Oversaw budget of $30M+ to leverage media tactics for acquisition and retention teams. Eliminated low efficiency tactics for higher effective ones, which substantially reduced budget spend YOY.
• Owned and managed all Cox Business Test & Learns projects which included creating detailed project plans and partnering with data… Show more
• Owned and managed all Cox Business Test & Learns projects which included creating detailed project plans and partnering with data analytics team to provide test readouts.
• Worked with analytics team to create the first media hub consisting of numerous metrics to monitor, analyze, and report on campaign results and make regular recommendations on how to optimize campaign performance.
• Champion continuous advancement of digital innovations including features, capabilities, targeting, personalization.

• Leading the strategy, management, execution, and optimizations of the Employee Lead Programs. Seamlessly performing Employee Lead program monthly audits resulting in over 4,800 leads and $105K MRC for Cox Business and.
• Generate new weekly… Show more
• Generate new weekly, monthly, quarterly, and yearly promotions and contests (including all creative, snaps, emails, PowerPoints, and Cox One articles) to increase engagement among sales team. Contests generate over.
• Revamping refer to cox website for easy usability and quick access to information for sales teams. Working with Cox Media and Cox Residence to produce a unified site that will also include numerous training decks on.
• Taking over CTAM referral program and transitioning leads to sync with CB Force. While managing back-end long term functionality, currently manually entering, and assigning leads to SR ISRs to strengthen and grow.

• Delivered frictionless Cross Channel cable placements and owned TV tools to execute optimal working media/messaging mix and strategies for key strategic operating segments. Scheduled numerous placements for all 27.
• Enabled efficient and effective operations by creating attribution modeling. Generated trending information to… Show more
• Enabled efficient and effective operations by creating attribution modeling. Generated trending information to include metrics based on SMB nomenclature using data from scheduling tool and MicroStrategy. Self-service.
• Formulated training decks and created monthly reporting to show areas of incline/decline and messaging mix efficiencies. Show less

• Successfully sent over 10K Cox business emails via Pardot without any errors. All emails were promptly sent well below SLA time.
• Created email campaigns, dynamic templates and landing pages using Pardot to launch consumer updates and changes to service for Static IP and Lighthouse projects.
• Fully manage Cox business Static IP direct mail letters including timelines, budget, copy and proofreading.
• Strategize on the development of strategic and tactical marketing programs to… Show more
• Strategize on the development of strategic and tactical marketing programs to ensure that Cox achieves revenue, net gain, and margin contribution goals.
• Create, launch, and utilize mediums that include direct mail, print, and door tags to produce leads for all sales channels, including call center traffic and generating web commerce.

Greater Atlanta Area

1. Report to the National Director of Marketing. Work with marketing management and campus leadership to drive inquiry and enrollment goals for 11 campuses. 2. Manage media and advertising plans and adjust according to effectiveness and budgets. 3. Attend campus events and oversea/support agency and campus teams in engaging attendees, lead generation and.

Greater Atlanta Area

1. Reported to the VP of marketing. Led all SEM and Shore Lunch product cycles; major focus was on support and growth of branded business with a secondary focus on business-to-business (B2B) marketing. 2. Analyzed Nielsen data, SPINS data, and Mintel trend reports to create strategic marketing plans. Targeted specific geographic markets and developed.

1. Revolutionized our primary carton design. Introduced 78 items with 100% accuracy. Won IDFA award for “Best Package Design” and “Best School Marketing Piece.” Discontinued 12 items in the brand line in one year; this SKU rationalization saved over $10K in warehousing and packaging costs. 2. Leveraged partnerships with the NFL and NHL to create.

1. Performed trend analyses on priority products to forecast future sales; the new method increased accuracy by 14%. 2. Created the first “distributor impact report” that tabulated the number of cases in each distribution center to help predict future case amounts, report is automatically updated and resulted in improved efficiency and accuracy. 3..

Mba, Marketing

1. Cum Laude Graduate with Concentrations in Marketing Management and Management Consulting; minor in Finance.

Bachelor Of Science, Management And Marketing

1. Minor in International Management. 2. Graduated Magna Cum Laude with Dean's Honor Distinction. 3. Won Academic Excellence Award for.