Pamela Lally Email & Phone Number

• Manage media as a full funnel channel, increasing share of results attributed to digital media via last touch, multi touch, and media mix modeling methodologies.• Oversaw budget of $30M+ to leverage media tactics for acquisition and retention teams. Eliminated low efficiency tactics for higher effective ones, which substantially reduced budget spend YOY. • Owned and managed all Cox Business Test & Learns projects which included creating detailed project plans and partnering with data… Show more • Manage media as a full funnel channel, increasing share of results attributed to digital media via last touch, multi touch, and media mix modeling methodologies.• Oversaw budget of $30M+ to leverage media tactics for acquisition and retention teams. Eliminated low efficiency tactics for higher effective ones, which substantially reduced budget spend YOY. • Owned and managed all Cox Business Test & Learns projects which included creating detailed project plans and partnering with data analytics team to provide test readouts. • Worked with analytics team to create the first media hub consisting of numerous metrics to monitor, analyze, and report on campaign results and make regular recommendations on how to optimize campaign performance.• Champion continuous advancement of digital innovations including features, capabilities, targeting, personalization. • Create and maintain workflow for digital media process, while supporting and collaborating with internal (acquisition and retention) external (advertising agency) teams.• Identify areas of improvement in our media workflow to create efficiencies among teams and evolve internal processes to enable dynamic, accurate and timely delivery of media campaigns.• Manage execution of all creative assets, coordinating creative details for digital assets with Creative, Business Strategy and Brand Teams (including emerging creative platforms and formats). Show less

• Leading the strategy, management, execution, and optimizations of the Employee Lead Programs. Seamlessly performing Employee Lead program monthly audits resulting in over 4,800 leads and $105K MRC for Cox Business and 1,500 leads and $50K MRC for Cox Business Security Solutions. Automated numerous spreadsheets for ease of use for sales teams. Work with outside vendors to manage program and ensure our Cox employees are being paid correctly in a timely manner. • Generate new weekly… Show more • Leading the strategy, management, execution, and optimizations of the Employee Lead Programs. Seamlessly performing Employee Lead program monthly audits resulting in over 4,800 leads and $105K MRC for Cox Business and 1,500 leads and $50K MRC for Cox Business Security Solutions. Automated numerous spreadsheets for ease of use for sales teams. Work with outside vendors to manage program and ensure our Cox employees are being paid correctly in a timely manner. • Generate new weekly, monthly, quarterly, and yearly promotions and contests (including all creative, snaps, emails, PowerPoints, and Cox One articles) to increase engagement among sales team. Contests generate over +100 closed leads and +$30,000 in increased MRC annually.• Revamping refer to cox website for easy usability and quick access to information for sales teams. Working with Cox Media and Cox Residence to produce a unified site that will also include numerous training decks on the program and points payout. • Taking over CTAM referral program and transitioning leads to sync with CB Force. While managing back-end long term functionality, currently manually entering, and assigning leads to SR ISRs to strengthen and grow program. Show less

• Delivered frictionless Cross Channel cable placements and owned TV tools to execute optimal working media/messaging mix and strategies for key strategic operating segments. Scheduled numerous placements for all 27 markets with 100% efficiency in scheduling. Used AP Data, trend analyses and worked with Cox Residential to create ideal messaging mixes to leverage growth for CB. • Enabled efficient and effective operations by creating attribution modeling. Generated trending information to… Show more • Delivered frictionless Cross Channel cable placements and owned TV tools to execute optimal working media/messaging mix and strategies for key strategic operating segments. Scheduled numerous placements for all 27 markets with 100% efficiency in scheduling. Used AP Data, trend analyses and worked with Cox Residential to create ideal messaging mixes to leverage growth for CB. • Enabled efficient and effective operations by creating attribution modeling. Generated trending information to include metrics based on SMB nomenclature using data from scheduling tool and MicroStrategy. Self-service cross channel dashboard was rolled out to all Sr ISRs and CB marketing team. • Formulated training decks and created monthly reporting to show areas of incline/decline and messaging mix efficiencies. Show less

• Successfully sent over 10K Cox business emails via Pardot without any errors. All emails were promptly sent well below SLA time. • Created email campaigns, dynamic templates and landing pages using Pardot to launch consumer updates and changes to service for Static IP and Lighthouse projects.• Fully manage Cox business Static IP direct mail letters including timelines, budget, copy and proofreading. • Strategize on the development of strategic and tactical marketing programs to… Show more • Successfully sent over 10K Cox business emails via Pardot without any errors. All emails were promptly sent well below SLA time. • Created email campaigns, dynamic templates and landing pages using Pardot to launch consumer updates and changes to service for Static IP and Lighthouse projects.• Fully manage Cox business Static IP direct mail letters including timelines, budget, copy and proofreading. • Strategize on the development of strategic and tactical marketing programs to ensure that Cox achieves revenue, net gain, and margin contribution goals. • Create, launch, and utilize mediums that include direct mail, print, and door tags to produce leads for all sales channels, including call center traffic and generating web commerce. • Interdepartmental collaboration to ensure program effectiveness and to identify areas of opportunity to drive consumer satisfaction and added revenue generation. Show less

Greater Atlanta Area

1. Report to the National Director of Marketing. Work with marketing management and campus leadership to drive inquiry and enrollment goals for 11 campuses. 2. Manage media and advertising plans and adjust according to effectiveness and budgets. 3. Attend campus events and oversea/support agency and campus teams in engaging attendees, lead generation and measurement of campus events. 4. Management and implementation of the market strategy for Chamberlain campuses. 5. Manage the… Show more 1. Report to the National Director of Marketing. Work with marketing management and campus leadership to drive inquiry and enrollment goals for 11 campuses. 2. Manage media and advertising plans and adjust according to effectiveness and budgets. 3. Attend campus events and oversea/support agency and campus teams in engaging attendees, lead generation and measurement of campus events. 4. Management and implementation of the market strategy for Chamberlain campuses. 5. Manage the marketing budget for campuses and monitor expenditures. 6. Conduct marketing research on a variety of factors including competition, product demand and student demographics. 7. Develop local marketing campaigns that drive brand awareness and inquiries. Show less

Greater Atlanta Area

1. Reported to the VP of marketing. Led all SEM and Shore Lunch product cycles; major focus was on support and growth of branded business with a secondary focus on business-to-business (B2B) marketing. 2. Analyzed Nielsen data, SPINS data, and Mintel trend reports to create strategic marketing plans. Targeted specific geographic markets and developed promotion plans to leverage sales growth. Worked closely with Kroger, Safeway (U.S. and Canada), Publix, and Wegmans to develop specific trend… Show more 1. Reported to the VP of marketing. Led all SEM and Shore Lunch product cycles; major focus was on support and growth of branded business with a secondary focus on business-to-business (B2B) marketing. 2. Analyzed Nielsen data, SPINS data, and Mintel trend reports to create strategic marketing plans. Targeted specific geographic markets and developed promotion plans to leverage sales growth. Worked closely with Kroger, Safeway (U.S. and Canada), Publix, and Wegmans to develop specific trend reports. 3. Analyzed Nielsen data to create soup, gravy, bouillon, and biscuit reports for use by our sales team. Discovered major gaps in ACV distribution; this helped to generate $7M in revenue and increase our ACV by 98%.4. Formulated annual marketing plan and “National Soup Plan,” which focused on marketing strategies for the upcoming year. Stimulated promotion growth by 100% with the introduction of couponing and displays.5. Generated several new product marketing presentations for customers including Burger King and Wendy’s. 6. Controlled new product development (NPD) process; introduced six new retail items – all of which were successful. 7. Assisted with the visioning and creation of the company’s new website. 8. Produced numerous collateral items to support sales teams including new menu item concepts for companies such as Perdue and Chick-fil-A. Show less

1. Revolutionized our primary carton design. Introduced 78 items with 100% accuracy. Won IDFA award for “Best Package Design” and “Best School Marketing Piece.” Discontinued 12 items in the brand line in one year; this SKU rationalization saved over $10K in warehousing and packaging costs. 2. Leveraged partnerships with the NFL and NHL to create sponsorship packages and team products that helped Perry’s become the #1 selling product in the New England market. 3. Created an automatic… Show more 1. Revolutionized our primary carton design. Introduced 78 items with 100% accuracy. Won IDFA award for “Best Package Design” and “Best School Marketing Piece.” Discontinued 12 items in the brand line in one year; this SKU rationalization saved over $10K in warehousing and packaging costs. 2. Leveraged partnerships with the NFL and NHL to create sponsorship packages and team products that helped Perry’s become the #1 selling product in the New England market. 3. Created an automatic budget sheet to update monthly and yearly expenses; identified cost savings of $103,200. 4. Key driver in the creation of Perry’s Churned Light ice cream brand. Annual revenue estimated at $10M. 5. Formulated forecasting spreadsheets that helped drop product and material waste by 7.2%. 6. Analyzed IRI category and brand data; reported findings and made recommendations on a monthly basis to our management. This information helped Perry’s make fact-based decisions that helped drive business. Assistant Product Manager | 2006 – 20071. Managed P&L, budget, forecast, and all day-to-day brand activities. Managed product website. 2. Created the first line of healthy items in school to meet New York state guidelines. 3. Identified market changes that affect the marketing mix such as price changes, product changes, competitive actions, and customer developments. Studied product trends and sales to determine product adds / discontinues. 4. Designed sponsorship programs with players from the NFL and NHL to make appearances at client schools; this helped increase product sales by 9%. 5. Created brochures, catalogues, and order forms for PVL chains, c-stores, schools, dipstands, and distributors. Show less

1. Performed trend analyses on priority products to forecast future sales; the new method increased accuracy by 14%. 2. Created the first “distributor impact report” that tabulated the number of cases in each distribution center to help predict future case amounts, report is automatically updated and resulted in improved efficiency and accuracy. 3. Analyzed food industry trends and economic conditions by studying various reports (primary and secondary reports) to assist with the… Show more 1. Performed trend analyses on priority products to forecast future sales; the new method increased accuracy by 14%. 2. Created the first “distributor impact report” that tabulated the number of cases in each distribution center to help predict future case amounts, report is automatically updated and resulted in improved efficiency and accuracy. 3. Analyzed food industry trends and economic conditions by studying various reports (primary and secondary reports) to assist with the creation of new product lines. 4. Worked with a cross-functional team to conduct product-payout analysis reports of new and special promotion products for customers that generated numerous sales among national accounts. 5. Organized national food and trade shows to market and promote Rich Products to local and national vendors. Show less

Mba, Marketing

1. Cum Laude Graduate with Concentrations in Marketing Management and Management Consulting; minor in Finance.

Bachelor Of Science, Management And Marketing

1. Minor in International Management. 2. Graduated Magna Cum Laude with Dean's Honor Distinction. 3. Won Academic Excellence Award.