Pamela Bailey Email & Phone Number

Walldorf, Bw, De

Menlo Park, Ca, Us

I'm responsible for leading the Product Design organization by setting our vision and strategy and growing and nurturing the team. As an org leader, I drive business impact by building rich end to end experiences that focus on maximizing outcomes for our customers.• Shape, communicate and align the org on our 2023/2024 product strategy• Core member of leadership team/line of business supporting an org of 700• Coach a diverse and high-impact team of 80 product designers and design program managers• Support the strategy and team behind Meta's largest design system (measured by # of components)

Menlo Park, Ca, Us

Co-lead and scaled Meta Business Suite, Meta's flagship end-to-end digital marketing and business messaging product to tens of millions of businesses (doubling the base in under 2 years) and $XB revenue run-rate globally. • Led a cross functional team (product, design, engineering) to dramatically improve product quality, resulting in customer sentiment scores increasing from 2stars to 4.4+stars• Core member of leadership team/line of business supporting an org of 400+• Grew and nurtured a 60+ product design and design program managers• Supported the strategy and team behind Meta's largest design system (measured by # of components)

Menlo Park, Ca, Us

Product Design lead for the Sales and Marketing Interfaces team. Our mission was to maximize the value customers experience through every sales and support interaction.• We built products for Facebook sales teams, advertiser support teams, and underlying systems for running the business. Our products include CRM systems, call-center support, data platforms, and analytics tools. • Core member of leadership team/line of business supporting an org of 120+• Set the design vision and strategy while growing and nurturing product designers across 3 lines of business

Mclean, Va, Us

Reimagined the end-to-end loan experience: shortening it from 35 to 1 day• Service Designers partnered with Operations, Risk, Customer Service and Field Sales Consultants to redefine the end to end, omni channel process for acquiring a Small Business Loan for both employees and customers. • Rallied a cross functional team of 200 around a vision for a future state (a service blueprint), then translated it into roadmaps• Grew a service design team from 2 to 9 (in 9 mo)

Mountain View, California, Us

+ End to End ExperiencesLed a global team of 30 marketing and care designers whose mission was to bring to life, then experience the value of QuickBooks. From the very first touchpoint at the top of the funnel, through to everyday use and in-task troubleshooting for Intuit's $2B small business franchise. +Brand Expression in CareAs the design leader for care design, I played a key role in the establishment of our brand system, specifically defining the voice of QuickBooks delivered by our hundreds of agents worldwide

Mountain View, California, Us

I craft design strategies, lead change through influence, and deliver emotionally engaging customer experiences. • Led the experience-driven product redesign at Intuit for QuickBooks 2013, setting a new strategy standard companywide. NPS scores dramatically increased, Support calls dropped 30%. •Defined the design strategy and co-created the product definition for QuickBooks 2014.• Expanded into service design, leading the service design strategy for our Small Business Care teams.• Managed and mentor a team of designers and researchers, shifting ‘the talent’ to where they can grow and help them pick the right things to work on.

Mountain View, California, Us

Managed an in-house and remote design team as they turned customer insights into amazing online and mobile experiences for our global products. Chanting ‘build global, feel local,’ I challenged the team to create holistic experiences that worked in different corners of the world.• Led the design and research teams as we introduced QuickBooks Online to its first global markets (UK and Singapore).• Created and coached grassroots, cross-functional teams to increase employee participation in innovation-based activities by 25%.• Specialized in honing experience flows, persona development, and interactive prototypes

Mountain View, California, Us

• Spearheaded the end-to-end experience design and research for QuickBooks Desktop Canada and UK 2010. • Introduced low-fi prototyping, rapid iteration, usability testing, customer personas, and design goals to help teams move faster and stay focused on business strategy.• Guided people outside of design through new ways of thinking and working with the creatives.• Co-led experience design for new web applications and sites.

Mountain View, California, Us

• Refined business and technical processes that reduced the release time to market by 50%. • Created an SEO program that unlocked a $1.5M opportunity.• Used data and marketing best practices to optimize our 17 web properties.

• Created and implemented all brand and communication programs for PPM 2000. • Designed and oversaw the execution of communication materials, including sales and marketing product presentations, educational demos, corporate web sites, and marketing collateral.

Edmonton, Ab, Ca

Sessional instructor for Introduction to Design (TCC 155)

Master Of Arts, Design

B.Sc, Clothing & Textiles