• Determining the artist’s business status and recommending/negotiating with a business entity• Evaluating and filling the artist’s personnel requirements• Bookkeeping and balancing the artist’s budget• Formulating and marketing the artist’s image• Mapping out a career plan for the artist; establishing career goals• Negotiating and securing a recording contract• Hiring a producer and personnel for record production and publication• Coordinating live performances and appearances• Establishing merchandising and commercial relations (possibly worldwide)

• Music agents also take care of the negotiations with promoters and venues.• Agents work closely with promoters and record labels.

• Write about music and the music business• Work exclusively in reviews - they review new albums, shows, DVD releases and such. • Do more in depth pieces about musicians - they do interviews and cover the people behind the music.• Focus on writing about the music business itself – • Do a mixed bag of work, combining music reviews, artist interviews and whatever else comes up that warrants press attention.