Pamela Nieto Email & Phone Number

Washington, DC, US

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

We build brands people love! I've joined forces with Maritza Lizama to help simplify marketing so you can captivate your audience's minds, hearts, and wallets. We bring a combined 30 years of launching brands, marketing campaigns, and websites. Our audience-first approach transforms your brand from forgettable to memorable. When you work with us, you’ll.

Washington, District Of Columbia, United States

Washington D.C. Metro Area

• Oversaw and provided strategic direction and guidance to the marketing department.
• Planned and implemented marketing and communication tactics – such as events, digital media campaigns, earned media, and place branding– to raise awareness about the DowntownDC BID.
• Swiftly pivoted organization’s messaging and marketing/communications initiatives during the coronavirus health emergency and ReOpen DC stages, and First Amendment demonstrations to foster a sense a hope and community.
• Served as media relations for the organization and drafted press releases, in English and Spanish, to secure interviews and event coverage with local and national media outlets.

Washington, DC

• Supported HHS Office on Women’s Health’s overall multicultural communications strategy, with activities that included managing media relations (including Hispanic media), developing content for the Spanish-language.
• Oversaw Spanish-language translations of content to ensure materials accurately and effectively convey key messages and resonate with target audiences for the U.S. Department of Agriculture Food and Nutrition Service’s.
• Served as a media relations and campaign development lead for CDC’s Zika Domestic Readiness Initiative to increase Zika-prevention behaviors in the U.S. Developed an integrated communications campaign targeting.

Washington, DC

Washington D.C. Metro Area

• Led, managed, and created advertising strategies to promote more than 50 events per year, such as the Chamber’s Business Expo. Achieved record-setting event attendance and community engagement in 2014 through.
• Developed and pitched press releases to local Hispanic media to secure interviews and help amplify organization’s initiatives.
• Maximized a low advertising budget to capitalize on exposure and optimize return on investment, resulting in increased participation in Chamber events by 60% per year. Monitored, evaluated, and modified campaigns.

Silver Spring, MD

• Managed creative and production for national governmental and non-governmental clients such the Ana G. Méndez University System (AGMUS), the National Highway Traffic Safety Administration (NHTSA), Substance Abuse and.
• Successfully launched AHRQ’s first ever social media presence for the “Toma las riendas” campaign which launched November 2011. Coordinated all blogger and social media outreach including a live Facebook chat that.
• Managed research and production of telenovela-style promotional booklet for SAMHSA on women mental health and distributed nationally
• Lead advertising campaign for Dual Language Online Master’s Programs for AGMUS exceeding expectation by 20 percent. Experience managing media buying for campaign

• Assisted in the management of the international and national accounts producing press releases, memos, media pitches, opinion editorials, newsletters, and monthly reports. Accounts included the Government of Egypt.
• Executed marketing strategy campaign for the Sherry Council of America’s, Center for Wine Origins’s, and the Champagne Bureau’s to raise awareness of denomination of origin in the U.S.
• Assisted with expanding online campaigns in the US for the international wine regions including Champagne, Porto and Jerez. Tasks included website updates, social media outreach, media outreach, database management.
• Managed, created and implemented a Bloggers Outreach Program for various accounts to build relationships with members of the media in English and Spanish. The program exceeded expectations attracting over 10,000.

B.A, Advertising

A.A, Business

Education record

Education record

Education record

Education record