Pamela Power Email & Phone Number

Round Rock, TX, US

Lake Oswego, Oregon, US

Executive board member for the Professional Women in Building Council & co-creator of the group mentoring & coaching iniative for the council.

Hillsboro, OR, US

• Rejoined my family’s sign shop in a dynamic role encompassing marketing, management, and operations, with a primary focus on talent acquisition. Orchestrated comprehensive marketing and advertising campaigns, oversaw.
• Assumed responsibility for all aspects of talent acquisition, including recruiting, screening, and hiring for both technical and non-technical positions. Formulated a new training and onboarding plan for new hires.
• Managed employee annual reviews and crafted growth development plans for the entire workforce, introducing a goal-based bonus structure to motivate and reward performance.
• Collaborated with the Washington County Chamber of Commerce and their School-to-Career program to foster internship opportunities and deliver educational presentations. Provided strategic oversight to enhance awareness.
• Engaged as a Marketing Advisory Board Member for the Oregon Virtual Academy, contributing to the development and maintenance of current marketing curriculum for high school students.
• Implemented a customer survey to glean insights into immediate and future upgrades, goals, and wish lists, enhancing overall customer satisfaction and retention rates.

• As an outsourced marketing professional and consultant for start-ups and small businesses in Oregon and Colorado, I played a pivotal role in helping organizations align their strategies with revenue and customer goals..
• Collaborated with a high-tech start-up to devise a product launch plan for four new products. Edited and enhanced website content for optimal conversions and contributed to the formulation of advertising and marketing.
• Served as the Outsourced Marketing Manager for local owners of three Interstate All Battery Center stores. Developed Buyer Personas for each store and crafted a strategic plan for social media, email, and co-branded.
• Collaborated with an education and childcare software start-up to edit, refine graphics, and brand sales collateral, contributing to a more polished and impactful marketing presentation.

• Joined the international cleaning equipment leader to oversee the marketing of two prominent brands, Spraymart & Graco Mfg. Successfully managed the marketing strategies for two public-facing brand sites, two dealer.
• Contributed as a key member of the launch team for Graco Industrial, a new product line. Played a pivotal role in defining the target market, determining market size, developing product and company differentiators.
• Led the design, development, content creation, and launch of the inaugural B2C eCommerce site, www.pressurewashershark.com. This platform specialized in selling over 10,000 aftermarket and replacement parts for the.
• Implemented and managed CoreMotives, an automated marketing software, to enhance external communications with all dealers through Microsoft CRM software.
• Coordinated and managed logistics for company-sponsored events and tradeshows.
• Directed, analyzed, and coordinated various online marketing efforts, including overseeing social media activities, email campaigns, SEM (including managing outsourced PPC initiatives to Trada), and SEO. Additionally.

Centennial, CO, US

• Joined Business Genetics with the goal of leveraging Web 2.0 and traditional marketing experience to spearhead a rebranding initiative, enhance accountability, and identify core market opportunities. Within the first.
• Successfully established a strategic partnership between BusinessGenetics and CU Boulder, facilitating the provision of subject matter experts for the Master of Engineering program specializing in business process.
• Managed, analyzed, and coordinated various online marketing efforts, encompassing social media activities, email campaigns, corporate blogging, SEM, SEO, and web actions.
• Coordinated and executed all logistics for company-sponsored events and tradeshows.
• Oversaw analyst relations for prominent entities such as Forrester and Gartner.
• Designed and executed a new corporate branding initiative.

• Served as one half of a dynamic two-person team providing support to a sales team of five. Led the management and creation of all sales collateral and marketing communications, orchestrated seamless coordination.
• Generated marketing collateral consistently, producing at least one new marketing brochure for services offered bi-monthly, along with a monthly case study and a campaign brief every other month.
• Managed all web content for the corporate site, ensuring timely updates for events, press releases, and registrations.
• Oversaw press and media relations, writing one press release per month for various company announcements and events.
• Coordinated logistics for company-sponsored events and tradeshows.
• Collaborated with channel partners to drive lead generation, track leads, and manage co-sponsored marketing efforts.

International Design Firm, US

• As Marketing Coordinator not only managed and executed all marketing activities for the Northern California region of a national AEC firm but was the go to for all marketing employees outside of the corporate.
• Participated in public relations efforts by writing two project press releases every other week, with an average of one per month being published in local media.
• Supported two offices in all marketing efforts, trade shows, business development and proposals.
• Completed market research for potential new office locations for current clients, potential clients and networking possibilities.
• Trained senior staff in the implementation of the company database/client management system.
• Worked with corporate staff to write corporate newsletters, case studies and training materials.

US

• Marketing Strategist & Project Manager, create and coordinate all aspects of marketing campaigns for individual loan officers.
• Graphic Designer, design all projects in Adobe Creative Suite.
• Trainer, trains all new loan officers of marketing department rules & policies, prices, materials & services offered.
• Department Manager, problem solve areas of inefficiencies, manage 2 part time employees, manage all internal communication with loan officers, accounting, etc.
• Maintain relationships with outside vendors and research new vendors to provide various personalized items.
• Identify, create and maintain all outside and inside costs incurred by the department.

Master Of Business Administration - Mba

B.S., Marketing & Advertising Management

Diploma