Executive board member for the Professional Women in Building Council & co-creator of the group mentoring & coaching iniative for the council.

Rejoined my family’s sign shop in a dynamic role encompassing marketing, management, and operations, with a primary focus on talent acquisition. Orchestrated comprehensive marketing and advertising campaigns, oversaw companywide operations, and optimized workflow methodologies. Spearheaded sales efforts and managed a diverse team of employees. Additionally, held the pivotal role of key account manager for the organization’s largest customer, a national home builder, maintaining an average annual sales volume exceeding $250,000, and overseeing $100,000 in various other accounts. Notable accomplishments & responsibilities:• Assumed responsibility for all aspects of talent acquisition, including recruiting, screening, and hiring for both technical and non-technical positions. Formulated a new training and onboarding plan for new hires.• Managed employee annual reviews and crafted growth development plans for the entire workforce, introducing a goal-based bonus structure to motivate and reward performance.• Collaborated with the Washington County Chamber of Commerce and their School-to-Career program to foster internship opportunities and deliver educational presentations. Provided strategic oversight to enhance awareness of entrepreneurship opportunities and careers in production.• Engaged as a Marketing Advisory Board Member for the Oregon Virtual Academy, contributing to the development and maintenance of current marketing curriculum for high school students.• Implemented a customer survey to glean insights into immediate and future upgrades, goals, and wish lists, enhancing overall customer satisfaction and retention rates.• Led and streamlined design, production, quality control, and accounting processes, identifying and implementing technological improvements to optimize efficiency.• Successfully studied for and passed the Oregon CCB General Contractors Licensure Test, currently maintaining the licensure for Impact Sign Co.

As an outsourced marketing professional and consultant for start-ups and small businesses in Oregon and Colorado, I played a pivotal role in helping organizations align their strategies with revenue and customer goals. The developed strategies were comprehensive, covering budgets, communication channels, messaging, and advertising schedules. Other notable accomplishments & responsibilities included:• Collaborated with a high-tech start-up to devise a product launch plan for four new products. Edited and enhanced website content for optimal conversions and contributed to the formulation of advertising and marketing budgets for 2013, 2014, and 2015, aligning with ambitious sales goals.• Served as the Outsourced Marketing Manager for local owners of three Interstate All Battery Center stores. Developed Buyer Personas for each store and crafted a strategic plan for social media, email, and co-branded events, tailored to drive retail traffic based on store buyer personas. Collaborated with in-store employees to enhance customer information collection at the point of purchase. Additionally, worked closely with the corporate marketing team to refine social media plans, SEM/SEO activities, and provide local store support.• Collaborated with an education and childcare software start-up to edit, refine graphics, and brand sales collateral, contributing to a more polished and impactful marketing presentation.

Joined the international cleaning equipment leader to oversee the marketing of two prominent brands, Spraymart & Graco Mfg. Successfully managed the marketing strategies for two public-facing brand sites, two dealer eCommerce platforms featuring over 20,000 individual SKUs, and spearheaded the design, development, and launch of two pioneering public B2C eCommerce sites—marking the first instances of B2C sites built and managed internally companywide. Other notable accomplishments & responsibilities included:• Contributed as a key member of the launch team for Graco Industrial, a new product line. Played a pivotal role in defining the target market, determining market size, developing product and company differentiators, creating sales collateral, educating internal and external sales teams, and overseeing the design, development, and launch of www.gracoindustrial.com.• Led the design, development, content creation, and launch of the inaugural B2C eCommerce site, www.pressurewashershark.com. This platform specialized in selling over 10,000 aftermarket and replacement parts for the commercial pressure washer cleaning industry.• Implemented and managed CoreMotives, an automated marketing software, to enhance external communications with all dealers through Microsoft CRM software.• Coordinated and managed logistics for company-sponsored events and tradeshows.• Directed, analyzed, and coordinated various online marketing efforts, including overseeing social media activities, email campaigns, SEM (including managing outsourced PPC initiatives to Trada), and SEO. Additionally, provided training to segments of the internal IT team on leveraging cutting-edge technologies to enhance SEO and SEM initiatives companywide

Joined Business Genetics with the goal of leveraging Web 2.0 and traditional marketing experience to spearhead a rebranding initiative, enhance accountability, and identify core market opportunities. Within the first six months, achieved significant milestones, including the launch of a new website, comprehensive social media training for all staff with the creation of a social media guide, heightened industry analyst mentions, and the establishment of an extensive library of sales support materials and tracking processes. Some other accomplishments include:• Successfully established a strategic partnership between BusinessGenetics and CU Boulder, facilitating the provision of subject matter experts for the Master of Engineering program specializing in business process analytics and software development.• Managed, analyzed, and coordinated various online marketing efforts, encompassing social media activities, email campaigns, corporate blogging, SEM, SEO, and web actions.• Coordinated and executed all logistics for company-sponsored events and tradeshows.• Oversaw analyst relations for prominent entities such as Forrester and Gartner.• Designed and executed a new corporate branding initiative.• Managed Salesforce.com and Constant Contact databases.• Developed content and strategy for all multi-touch marketing campaigns, covering all five regions, six verticals, and five products.

Served as one half of a dynamic two-person team providing support to a sales team of five. Led the management and creation of all sales collateral and marketing communications, orchestrated seamless coordination between the development team and sales force for new service offerings, and oversaw the annual multi-day user group event, including budget analysis, tracking, vendor management, content creation, and promotional efforts. Notable accomplishments within the first month of hire included coordinating a national tradeshow effort and successfully launching a new website. Some other accomplishments include:• Generated marketing collateral consistently, producing at least one new marketing brochure for services offered bi-monthly, along with a monthly case study and a campaign brief every other month.• Managed all web content for the corporate site, ensuring timely updates for events, press releases, and registrations.• Oversaw press and media relations, writing one press release per month for various company announcements and events.• Coordinated logistics for company-sponsored events and tradeshows.• Collaborated with channel partners to drive lead generation, track leads, and manage co-sponsored marketing efforts.• Developed content and strategy for all multi-touch marketing campaigns, encompassing all consulting services.

As Marketing Coordinator not only managed and executed all marketing activities for the Northern California region of a national AEC firm but was the go to for all marketing employees outside of the corporate headquarters. • Participated in public relations efforts by writing two project press releases every other week, with an average of one per month being published in local media.• Supported two offices in all marketing efforts, trade shows, business development and proposals.• Completed market research for potential new office locations for current clients, potential clients and networking possibilities.• Trained senior staff in the implementation of the company database/client management system.• Worked with corporate staff to write corporate newsletters, case studies and training materials.• Maintained and tracked all major marketing expenses to reconcile with the satellite office budgets.

• Marketing Strategist & Project Manager, create and coordinate all aspects of marketing campaigns for individual loan officers.• Graphic Designer, design all projects in Adobe Creative Suite.• Trainer, trains all new loan officers of marketing department rules & policies, prices, materials & services offered.• Department Manager, problem solve areas of inefficiencies, manage 2 part time employees, manage all internal communication with loan officers, accounting, etc.• Maintain relationships with outside vendors and research new vendors to provide various personalized items.• Identify, create and maintain all outside and inside costs incurred by the department.• Invoice all loan officers for time and materials designed and provided each month.