Pamela Roach Email and Phone Number
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Philosophy - my college concentration was the perfect discipline for my career in marketing. In philosophy you learn that there are different ways to understand the world. Each has its internal logic and lexicon. Any argument to introduce a new thoughts or behaviors has to be consistent with that internal logic and expressed in that internal lexicon. I learned that it was not my role to judge but to understand that logic and develop compelling argument within it.That's the way of the marketer. We have to understand the people we target to motivate them to engage with and experience our offering. That deeper understanding enables more effective development of insights into how to connect our offering into the worlds of the people we target. The strength of alignment of the offering - the product of company capabilities, is the source of business success and differentiation.So, today I translate market, community, customer and/or employee segment insights into the offerings, performance and processes my clients need to motivate the change in customer behavior that will deliver organizational objectives and profitability. @BreakthroughMarketingTechnology teams define the worlds of the people we target. We uncover their:- Needs- Attitudes- Preference and - Aspirationsto predict responses to new and/or existing brands, offerings, messages and/or prices across industries as varied as technology, energy, higher education, specialty materials and advertising. Through a suite of agile research frameworks we bring clarity to market dynamics and big data with predictive business scenarios to help managers make better, informed, fact-based decisions. For companies that want to enter a new market or upgrade their current market position to achieve profitable adoptions, the Breakthrough team defines what customers will pay for, how to deliver it to them and what to say to them to motivate favorable behaviors.My fascination with how different people make sense of the world that led me to philosophy continues to lead me to different clients, in different industries for whom I identify how to compellingly position their offerings to different groups of people.
Breakthrough Marketing Technology, Llc
View- Website:
- breakthroughgroup.com
- Employees:
- 5
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Founder And CeoBreakthrough Marketing Technology, LlcJersey City, Nj, Us
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Founder & CeoBreakthrough Marketing Technology, Llc Sep 2001 - PresentJersey City, New Jersey, UsWe are the answer people. Our clients have questions. We go to the marketplace and find the answers. In the world of data, insights are the game changer. Our team collects and dives deep into market data to uncover trends, patterns, and opportunities that are the goldmine for strategic decision-making. We leverage our data analysis expertise to give our Fortune 1000 clients the competitive edge they deserve. We take pride in delivering actionable insights, recommendations, and processes. Discover the power of informed decisions today ! Certifications: WBENC, MWBE and SBE NJ, Port Authority NY NJ Women & Minority Small Business, NYC MWBE.
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Vice PresidentImpact Consulting Enterprises Jul 2021 - PresentEast Orange, Nj, Us -
ProfessorNyu School Of Professional Studies Sep 2017 - PresentNew York, Ny, UsIntegrated Marketing This course introduces students to the concept of marketing, to the writing and implementation of marketing plans, and to the key elements of managing the integration of marketing across the various elements of the promotion mix: advertising, direct marketing, public relations, sales promotion, and the organization as a whole. Students learn to identify marketing objectives, plan market research, select appropriate strategies for pricing, product, distribution/channel, and promotion mix, identify segmentation, and develop marketing strategies to achieve business objectives. Through case studies and other examples, students will apply the learning to real-business situations. -
Director MarketingHoneywell Inc. Formerly Alliedsignal 1984 - 2001Global marketing responsibility for sales to 15 industries Generated new revenue by creating a website targeting a new channel and new customer segment.- Achieved new revenue with new product sales, requiring commercialization activity- Organized & implemented business intelligence process & database- Designed, built & budgeted global marketing organization- Taught and led the corporate six sigma approach to commercial process improvement and problem solving- Developed and implemented communication strategies. Built brand equity and refined brand strategies. Established advertising, merchandising, and promotions budget process. - Member corporate brand team- determined new brand architecture, protocol, and positioning.- Managed global marketing managers, market research associate and technical marketing representatives, administrative staff, regional marketing leaders, and commercialization leaders.
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Account ManagerJohnston Industries, Inc. Formerly Westpoint Pepperell, Inc. Jan 1977 - Aug 1984Merchandising, converting and sales of industrial textiles for WestPoint Pepperell Industrial Division- formerly Wellington Sears and subsequently Johnston Industries.
Pamela Roach Skills
Pamela Roach Education Details
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Columbia Business SchoolBusiness -
Harvard UniversityPhilosophy
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Hunter College High School
Frequently Asked Questions about Pamela Roach
What company does Pamela Roach work for?
Pamela Roach works for Breakthrough Marketing Technology, Llc
What is Pamela Roach's role at the current company?
Pamela Roach's current role is Founder and CEO.
What is Pamela Roach's email address?
Pamela Roach's email address is pa****@****oup.com
What is Pamela Roach's direct phone number?
Pamela Roach's direct phone number is +120160*****
What schools did Pamela Roach attend?
Pamela Roach attended Columbia Business School, Harvard University, Hunter College High School.
What are some of Pamela Roach's interests?
Pamela Roach has interest in Children, Economic Empowerment, Civil Rights And Social Action, Environment, Education, Poverty Alleviation, Science And Technology, Human Rights, Arts And Culture, Health.
What skills is Pamela Roach known for?
Pamela Roach has skills like Strategy, Leadership, Marketing, Business Development, Strategic Planning, Market Research, Marketing Strategy, Market Analysis, Management, Product Development, Cross Functional Team Leadership, Segmentation.
Who are Pamela Roach's colleagues?
Pamela Roach's colleagues are Ron Sullivan.
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