Pam R. Email & Phone Number

New York, United States

New York City, US

• Meaningful engagement strategy for millions of users: Crafts the UX strategy for various healthcare brands and their patient and healthcare professional audiences; auditing websites and apps to build product roadmaps.
• Data-informed decisions through research: Leads the UX research function, executing qualitative research assessing the effectiveness of websites and apps through user interviews, usability testing, competitive audits.
• Growth-driven, user-centered design: Designs intuitive information architecture and user flows for websites and apps, leveraging service blueprints, journey maps, site maps, and wireframes

New York City, US

Purchase, NY, US

• Drop-off reduction for 80M+ patients: Conducted comprehensive UX audits and subsequently strategized improvements for over 80 million patients scheduling visits with health care providers
• Voice-assisted health care: Supported the research and design of voice-assisted scheduling of doctor visits through IoT audio assistants
• Meaningful UX strategy for 730K+ patients: Architected enhancements in the medication optimization program, elevating longitudinal care for over 730K patients with chronic conditions

New York, NY, US

Steered the 0-1 UX strategy and design of a website for the research lab's newly published book about Entrepreneurship and Strategic Design

Manila, National Capital Region, PH

• Drop-off reduction for 1M+ transactions: Audited the telehealth platform, resulting in a comprehensive product roadmap reducing drop-offs for over 1M transactions monthly
• Usage satisfaction for 10K+ HCPs: Streamlined the EHR (electronic health records) platform to alleviate pain points and enhance usability during clinic creation and management for over 10K health care providers
• Digital innovation for the “new normal”: Designed a digital pharmaceutical sampling program, ensuring patients received free samples even amidst the peak of COVID-19

Mandaluyong City, NCR, PH

Steered the 0-1 product strategy and laid the UX and UI groundwork for a new venture lifestyle media app consolidating content from established brands and captivating over 30M MAU

Metro Manila, National Capital Region, PH

• Increased CAC-to-Conversion by 30%: Devised and implemented CLV-optimized acquisition and retention programs achieving a 30% increase in CAC-to-Conversion
• Strategic leadership for market expansion: Collaborated closely with the CEO and GM to develop the brand, marketing, and revenue strategies for market expansions in the Philippines and Indonesia

Metro Manila, National Capital Region, PH

• Drop-off reduction by 50%: Streamlined in-app customer acquisition, resulting in 50% lower drop-offs
• Collaborative stakeholder management and agile leadership: Collaborated closely with the CEO, Product Director, and other technical leaders in shaping the product backlog and roadmap, while leading a team of eight UX &.

Metro Manila, National Capital Region, PH

• Increased customer satisfaction by 60%: Revamped the UX and UI for Migo content downloads by transitioning from memory card usage to Wi-Fi, resulting in a 60% increase in customer satisfaction
• Designed for emerging market realities: Designed a digital queuing system to ensure optimal downloads during high-traffic usage at transportation hubs, as well as overhauled the Service, UX, and UI Design of the.

Master Of Science - Ms, Strategic Design And Management

Bachelor Of Arts - Ba, Multimedia Arts

Business Administration

Education record