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I specialize in identifying and executing business strategies, cultivating and diversifying revenue streams, and growing audiences. Adept at expanding market share with a focus on high-margin opportunities, overseeing various facets of digital media brands and businesses, and leading operations, content creation, brand management, direct-to-consumer marketing, and business development.I've helped start ups and legacy media brands expand their business into new revenue streams. For TMZ, I launched the TMZ Bus Tour, created TMZ Live and TMZ Sports, as well as the launch of celebrity brand TooFab.com, for the celebrity entertainment giant. At Discovery Communications I created their social media strategy and teams, developing live social 360 programming for which I won an Interactive Emmy Award. I created new video series, testing on digital platforms and later moving them to linear TV on TLC Network driving a >2.0 Nielsen Rating. At Audacy, the second largest U.S. audio company, I led the company's launch of their multi-platform audio streaming app and management of their web streaming platforms. I was part of the leadership team taxed with relaunching the brand, and in a 2-year period grew audience to 30mm monthly active users across the platform.Most recently I led the global DTC global revenue efforts for Conde Nast's iconic brands, including The New Yorker, Bon Appetit, Epicurious, Vanity Fair, Wired, Pitchfork, with a focus on driving new revenue streams for the company's premiere brands across subscription, e-commerce, continuity programs and events.Currently, I provide consulting services to start ups and small businesses, applying the knowledge and experience gained from big media brands to their growth strategies. I am a data driven multi-platform media executive with proven success and experience in direct-to-consumer digital media, email, ecommerce, linear television, streaming audio, podcasts, social, video, OTT/SVOD/AVOD, product, events, and mobile mediums. I have a strong background in audience and platform growth, business strategy and operations, consumer and brand marketing, lifecycle data and CRM, business development, partnerships and general brand management.
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Chief Of StaffTrophysmackManasquan, Nj, Us
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ConsultantTrophysmack Sep 2024 - PresentOrange, California, Us
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ConsultantLocal Getaways Jan 2024 - Aug 2024 -
Svp, Global Consumer RevenueCondé Nast Sep 2022 - Nov 2023New York, Ny, UsManaged DTC revenue for a portfolio of global brands including The New Yorker, Bon Appetit, Epicurious, WIRED, Vanity Fair, and Pitchfork across Subscription, Commerce, Continuity, Events, Business Development and Partnerships. -
Board MemberCirclearound (Girl Scouts Of Usa) Mar 2022 - Jun 2023Board member: A for-profit digital media company that is wholly owned by Girl Scouts of the USA, a top 5 Trusted Brand in the world, that was created to extend the trust and values of Girl Scouts for youth, to adult women. The content is designed to appeal to the 50 million Girl Scout Alum and the 70% of non-alum who share Girl Scout values.
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Executive Vice President And General Manager, DigitalAudacy, Inc. Jul 2021 - Jul 2022Philadelphia, Pa, UsLed Audacy's (second largest U.S. audio provider) DTC digital brand and platform, driving audience and revenue growth. Oversee content, audience development, social platforms, partnerships & distribution, product, development of new revenue streams, live-streaming, and live events. -
Svp And Gm, DigitalAudacy, Inc. Apr 2018 - Jul 2021Philadelphia, Pa, Us
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Vice President, Digital Strategy And OperationsMeredith Corporation Nov 2017 - Apr 2018Des Moines, Ia, UsSet company-wide audience growth strategy, driving toward key KPI’s including sessions, uniques, video streams across SEO/SEM, Audience Development, Newsletters, Affiliate, Partnerships, Social.Digital GM for Entertainment and Luxury brands, including People, Entertainment Weekly, Departures, Travel + Leisure. -
Vice President/General Manager, Luxury And Travel BrandsTime Inc. May 2015 - Nov 2017New York, Ny, UsP&L responsibility across portfolio of six digital brands. Set strategy across digital, mobile, product, video, editorial, e-commerce/subscription services to drive growth across audience, engagement, retention, and sales to achieve high net profitability for each brand. Portfolio includes TravelandLeisure.com, Departures.com, FoodandWine.com, SouthernLiving.com, Sunset.com, and CoastalLiving.com. -
Vice President And General Manager, Digital MediaDiscovery Communications Nov 2011 - Jan 2015New York, UsManaged the digital, social, mobile and video businesses for TLC and Discovery Channel networks. -
General ManagerTmz (Warner Bros.) Nov 2008 - Jul 2011UsManaged overall business operations, development, strategy and brand media presence (online, television, mobile/wireless and international), including programming and distribution. -
Vp, Director Interactive OperationsAmerican Media Apr 2006 - Sep 2008UsResponsible for corporate digital strategy and full P&L for digital division (including sites for Shape, Star, Men's Fitness). Supported multi-platform corporate sales/marketing programs for advertisers and develop integrated digital media strategies, incorporating online, wireless, and print to drive ad revenue and program promotion. -
Sr. Director, Internet MarketingHachette Filipacchi Media Dec 2004 - Apr 2006UsDirected and lead development of digital editions for 16 consumer magazine titles (Elle, Car and Driver, Woman's Day), with responsibility for DRM, contract negotiations, user experience, marketing, corporate sales and subscription generation. -
Associate PublisherHachette Filipacchi Media Aug 2000 - Dec 2004UsManaged creative, editorial, advertising, production, circulation, market research and fulfillment to produce quarterly custom published magazines for a host of blue chip clients including Cisco Systems, General Motors, Mercedes-Benz USA, Philip Morris USA and Reebok International.
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Director, Internet Subscription Sales & MarketingHachette Filipacchi Media Dec 1999 - Aug 2000Us
Pamela Russo Education Details
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Syracuse UniversityBachelor Of Science (B.S.)
Frequently Asked Questions about Pamela Russo
What company does Pamela Russo work for?
Pamela Russo works for Trophysmack
What is Pamela Russo's role at the current company?
Pamela Russo's current role is Chief of Staff.
What is Pamela Russo's email address?
Pamela Russo's email address is pa****@****com.com
What is Pamela Russo's direct phone number?
Pamela Russo's direct phone number is +121252*****
What schools did Pamela Russo attend?
Pamela Russo attended Syracuse University.
Who are Pamela Russo's colleagues?
Pamela Russo's colleagues are Jared Carrillo, Tyler Anderson, Chase Vernon, Carlos Cabral, Ryan Hernandez, Florencio Carreon, Charles Lichauco.
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