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Leader in marketing, editorial and sales publishing. Passionate about education and sharing information. Visualizing a world where we learn in print and digital. Marketed up to $70 million higher education list. Managed and coached teams of up to nine people transforming academic sales from a reactive telemarketing team to a proactive effective sales force.Build—establish lists, teams, processes and systems to support successful textbook publishingDrive sales— manage teams and processes through direct sales, market development and product developmentListen—identify needs, problems, and concerns in higher education to develop innovative solutionsCollaborate—work with teams to build products, systems and solutionsMarket—plan and implement promotions and events, listen to markets, identify targets, build campaigns and develop communication plansLearn—quickly gain understanding of new technologies and disciplines from Philosophy to Computer Science to Physical EducationResearch—create surveys, conduct phone interviews and focus groups to develop and market products in higher educationCoach—mentor sales team, field publisher, marketing coordinator/specialist and marketing manager. Coach editorial/marketing staff on textbook best practices Train—educate faculty in person or via webinars about course software. Train staff on products or systems one-on-one and in groups. Develop sales staff on selling skills
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Academic Sales Manager, Humanities And Social Sciences, North AmericaTaylor & Francis Mar 2011 - Nov 2014New York, NyManaged 7 inside sales reps covering North America selling humanities and social science textbooks. Achieved $20+ million of textbook sales each year.Restructured sales from a specialist reactive team to a generalist proactive team.Coached editorial and marketing teams to improve textbook program.Developed new reports, processes and systems to support global sales effort including work with SalesForce.com.Initiated formal PushList feedback sessions that rolled out globally. -
Executive Marketing ManagerMcgraw-Hill Education 1996 - Jan 2011Madison, WisconsinMarketed numerous disciplines with revenues from $25 to $70 million, including health & human performance, art, music, humanities, theatre, film, philosophy, religion, history and education.Created marketing and promotion plans, oversaw development of product copy, participated in research symposia, conducted training Webinars, planned events at conventions, and traveled extensively on college campuses. Participated in development of ecommerce site, of ebooks, digital sales manual and product database. Developed first Internet discipline page for health & human performance list. -
Senior Marketing ManagerBrown & Benchmark Publishing Jul 1991 - Oct 1996Madison, WisconsinMarketing Manager for health education and physical education college level textbooks, as well as communication, education, and sociology lists. Created marketing and promotion plans, oversaw development of product copy, planned events at conventions, and managed inventory. Traveled extensively on college campuses. Brown & Benchmark was sold to McGraw-Hill in October 1996.
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Sales RepresentativeBanta Jan 1989 - Dec 1990Hinsdale, IllinoisResearched new opportunities for custom catalog program. Signed new clients. Proposed move from film to digital-based programs. -
Sales RepresentativeCaptical City Press Now The Sheridan Press Jan 1987 - Dec 1988Chicago, IllinoisRepresented Capital City Press (Montpelier, VT) in the midwest, a sheetfed printer of scholarly books and journals with specific expertise in reproducing biomedical halftones. The company was subsequently sold to the Sheridan Group. Signed two new journals for typesetting, printing and fulfillment.
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Acquisitions Editor, Computer ScienceScience Research Associates Apr 1983 - Dec 1986Served as computer science editor; signed Marilyn Bohl to write Essentials of Data Processing which sold 35,000 units in its first year. Developed and marketed titles in computer science. SRA's College Division was subsequently sold to Macmillan.
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Administrative / Developmental EditorCharles E. Merrill 1980 - 1983Columbu, OhioServed as geology, geography and chemistry acquisition's editor. Signed illustrator for Merrill's first four-color college-level geology text which went on to be the market-leader. Researched chemistry market. Served as development editor. Charles E. Merrill was subsequently sold to Pearson.
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Sales RepresentativeMcgraw-Hill Education 1975 - 1980West Lafayette, IndianaIncreased sales in northern Indiana territory from $350,000 to nearly one millions dollars over five years. Served as marketing intern for physics and engineering; trained new sales reps. Conducted market research.
Pamela Cooper Skills
Pamela Cooper Education Details
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Biology And Geology -
Crystal Lake Central High SchoolCollege Prep
Frequently Asked Questions about Pamela Cooper
What is Pamela Cooper's role at the current company?
Pamela Cooper's current role is Head of Higher Education Sales, Americas at Cambridge University Press.
What is Pamela Cooper's email address?
Pamela Cooper's email address is pa****@****ill.com
What is Pamela Cooper's direct phone number?
Pamela Cooper's direct phone number is +160855*****
What schools did Pamela Cooper attend?
Pamela Cooper attended Lawrence University, Crystal Lake Central High School.
What are some of Pamela Cooper's interests?
Pamela Cooper has interest in Economic Empowerment, Education, Environment, Photography, Human Rights, Travel, Arts And Culture, History.
What skills is Pamela Cooper known for?
Pamela Cooper has skills like Academic Publishing, Publishing, Textbooks, Marketing, Higher Education, Books, Content Development, Editorial, Ebooks, Online Publishing, Digital Marketing, Editing.
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