Leader in marketing, editorial and sales publishing. Passionate about education and sharing information. Visualizing a world where we learn in print and digital. Marketed up to $70 million higher education list. Managed and coached teams of up to nine people transforming academic sales from a reactive telemarketing team to a proactive effective sales force.Build—establish lists, teams, processes and systems to support successful textbook publishingDrive sales— manage teams and processes through direct sales, market development and product developmentListen—identify needs, problems, and concerns in higher education to develop innovative solutionsCollaborate—work with teams to build products, systems and solutionsMarket—plan and implement promotions and events, listen to markets, identify targets, build campaigns and develop communication plansLearn—quickly gain understanding of new technologies and disciplines from Philosophy to Computer Science to Physical EducationResearch—create surveys, conduct phone interviews and focus groups to develop and market products in higher educationCoach—mentor sales team, field publisher, marketing coordinator/specialist and marketing manager. Coach editorial/marketing staff on textbook best practices Train—educate faculty in person or via webinars about course software. Train staff on products or systems one-on-one and in groups. Develop sales staff on selling skills
Listed skills include Academic Publishing, Publishing, Textbooks, Marketing, and 25 others.
