Pamela Voelker Email & Phone Number

New York, Ny, Us

Santa Monica, Ca, Us

Performance Marketing Vertical. Brand Agnostic Ad Ops across all Disney Properties including: Hulu, Disney+, ESPN, Nat Geo, and ABC!

Santa Monica, Ca, Us

- Ensure Account Managers have the resources, training and support they need to do their best work. - Serve as the first level of escalation and tactical support for our proprietary tools. - Ensure timelines are met and workload is evenly distributed. - Help Account Managers manage campaign escalations and difficult client conversations. - Create, update and schedule trainings. - Identify process and product inefficiencies while maintaining a strong working relationship with internal stakeholders.

Santa Monica, Ca, Us

- Manage and execute media campaigns across Hulu including: trafficking, optimizing, reporting, and analysis, within Operative 1 and proprietary Ad Server- Deliver up to date and accurate reporting to clients on a weekly cadence as well as wrap up reports upon completion- Daily communication with my Planner, Sales team detailing campaign updates- Hold Weekly Pacing Meetings and update team on campaign performance on a bi-weekly basis- Manage campaign delivery to minimize underdelivery and optimize campaigns towards client goals- Debug and troubleshoot issues with campaign delivery- Prepare monthly advertiser billing reports as needed - Capture and send screenshots to clients post campaign activation- Work across teams on projects to improve workflow

New York, Ny, Us

Supported the daily functions of the digital ad sales team by implementing and monitoring/optimizing digital advertising campaigns across web, mobile, and social media.-- Managed and executed all aspects of assigned media campaigns across all Trusted Media Brands including trafficking, optimizing, reporting, and analysis, across DFP and Vendor platforms- Delivered up to date and accurate reporting to clients on a regular basis- Daily communication with Account Management, Sales, and Ops management detailing campaign updates- Managed campaign delivery to minimize shortfalls and optimize campaigns toward client goals- Performed QA check on creatives and campaigns prior to launch- Debuged and troubleshot issues across the site or with campaign delivery- Prepared monthly advertiser billing reports for all assigned business- Captured and sent screenshots to clients post campaign activation- Updated and maintained internal pacing documentation

New York, New York, Us

- Responsible for implementation and launch of display, native, and video campaigns across DFP and vendor platforms- Worked closely in collaboration with Account Management, Product, and Sales - QA, manage, and optimize campaign performance- Lead communication with vendors to request, traffic, and implement inventory accurately- Debug and troubleshoot issues with site or campaign delivery- Gained familiarity with implementing Header Bidding through DFP, Pubvantage and Demand Partners including Sovrn, OpenX, AppNexus, Criteo

Redwood City, Ca, Us

At Rocketfuel, my primary role was to QA the setup of campaigns and Confirm the delivery of campaigns after 24 hours of being live.• Promoted from Cross Check, Ad Operations to QA Specialist, Ad Operations role.• Checked all aspects of a Campaign across all systems including DSP and DMP to ensure setup is accurate. If accurate, I would set live.• Such aspects included: correct creative tags, correct assignment of creatives, flight dates, budget amounts, targeting, pixels, etc…• Worked closely with Traffickers and Account Managers to verify information • Confirmed that Creatives are working and clicking through correctly • Assisted in the build of display, video, mobile, and Facebook campaigns across multiple platforms• Assisted in the build and trafficking display, video, mobile, Facebook creatives (site served, 3rd party served)• Participated in a task force specializing in Pixels• Gained familiarity with Ad servers, rich media vendors, web debugging tools, and online ad serving concepts (CPM,CPA,CTR,ROI)• Worked as overflow for Dynamic Creative team (including Pixel creating, Pixel QA, and Creative building)

- Handled financial and insurance related matters as well as other administrative duties- Performed all bookkeeping duties including entering of information into Quickbooks.- Responsible for accounts payable and payment collection for work billed.- Worked in conjunction with outside accounting firm to prepare Quarterly, Six month, and Year-End statements and financial reports. - Oversaw some Human Resource responsibilities including Health Insurance and Unemployment- Assistant to President and Vice President booking all travel and personal related needs

Northport, New York, Us

Originated the role of Company Manager at the theater. Responsible for all travel arrangements and compensation, housing arrangements, and served as a liaison between the cast and theater staff.