• Design and UX for 20 brand sites; layout and functionality by clarifying goals with website stakeholders, and develop site navigation by categorizing content and funneling traffic through content.• Develop overall user experience and consistency across our corporate website, including specifics of UI layout for a feature or service flow.• Develop detailed page wireframes, user flows, (interactive) mockups and other product deliverables to effectively communicate designs and product requirements.• Work with cross-functional teams (product managers, engineering, customer service, marketing, merchandising, QA, etc.) on user flows and commerce driven projects.• Work with Brand Design team to develop and maintain signature aesthetics, standards, and brand integrity.• Envision and develop intuitive, scalable, and engaging interactions and experience designs for multiple platforms (web and mobile).• Develop site content and graphics by coordinating with copywriters and graphic artists; designing images, icons, banners, etc.• Perform User Testing utilizing Software and In-Person Usability to test features and incorporate user feedback into design iterations.• Delve into relevant data (e.g. google analytics) to identify trends in user behavior on the site and use this as a guiding function for site improvements.• Upgrade site by updating content and graphics, identifying and evaluating improvement options and/or introducing new technology.• Stay current with the latest design and technology trends and best practices across web, desktop, and mobile platforms, and adopt modern techniques as appropriate.• Establish design templates and guidelines for maintaining design consistency throughout the site.• Understand business goals, product roadmaps and KPIs, and user insights to translate into clear UX priorities • Experience with HTML5/CSS3/JavaScript to supplement building prototypes in InVision.

• Develop and execute strategic marketing campaigns across multiple channels generating a measured awareness.• Event and Travel branding experience integrating programs, events, speakers, performers, designers, and facilitators in Israel• Hire, coordinate, and collaborated with local and national art directors, copywriters, illustrators, and photographers• Create and execute promotional initiatives maximizing revenue potential • Reduce printing costs by distributing product information through print and web initiatives.•Develope comprehensive design guide and best practices tools to maintain brand consistency.• Lead a Israel/US/Canada team that spearheads project management and implementation of events, tours, and web projects

Brand development and strategyWeb site traffic growthWeb site UI Advertising revenueHeavy focus on conducting wire-framing design activities for the mobile/tablet platforms for website bhphoto.com. Responsible for the user-centered design efforts on the UX team. Identify design improvement opportunities, including the ability to suggest appropriate design changes, as well as demonstrate the changes needed through use of web design software applications. Expertise on the overall design of the e-commerce platforms. Clearly document platform specific styles and standards. Facilitate meetings that maintain strong relationships

• Develop corporate identity, web designs, brochures, catalogs, postcards, logos and annual • Design web based products as part of the product development team; site structure design, interface design• Corporate identity for new and established companies• Art direct location and studio photo shoots for customized luggage and accessories• Manage operational, strategic, financial, quote/bid, and administrative functions

• Successfully managed and coordinated graphic design projects from concept through completion• Worked closely with clients to create vision, conceive designs, and consistently meet deadlines and requirements• Effectively built, motivated and directed design and production teams• Coordinated consultants and vendors to meet all project requirements• Created highly persuasive marketing presentations. • Website design and development for company websites including: www.registerlitho.com and www.signsourceplus.com

• Worked with marketing, production and operations teams for major American non-profit organization.• Website design and development for company website: www.ou.org.• Designed and produced animated banner ads, email campaigns and promotional collateral• Developed and art directed quarterly publications including Behind the Union Symbol and NCSY Magazine.• Directed photo shoots• Managed freelance personnel• Created corporate identity and exhibit displays for business expos, award dinners and conventions

• Created graphics for educational marketing and presentations for major institution with multiple campuses• Designed catalogs, postcards, logos, annual reports• Juggled short-turnaround jobs with longer, more complex projects• Developed new and innovative software systems that increased the overall quality of production of Art department• Consistently recognized for innovative ideas and applications