Pamella Dutra Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, Us

Lead two new departments that not only focuses on media operations and ad tech, but also the agency’s data enablement practice and its toolkit. We prioritize innovative solutions, working with internal teams to automate and problem solve manual work to provide better results and efficiency for our clients. On the technical side, we also handle media and website tagging across our clients by implementing and analyzing pixels according to our measurement strategy.

Boston, Massachusetts, Us

Started AMP’s first Media Operations department by analyzing the gaps in the company that needed attention in regard to ways of working and internal processes within media & data operations.

New York, Ny, Us

• Coordinated launch of media campaigns with planning and analytics teams.• Handled external communications and built relationships with our client's publishers, media technology professionals and 4th party vendors.• Managed the campaign structure of over 10 accounts and helped streamline our department's process across clients to reduce 3 days from our turnaround times.• Created innovative data dashboards using Data Studio for multiple clients which facilitated analysis of performance and optimization strategy.• Retrieved, organized and combined data from multiple sources into insightful knowledge for internal and external teams.• Trained new hires, interns and internal teams on Media Technology, Advertising Operations and tools such as Excel, DCM and Data Studio.• Launched an interactive website for internal teams that facilitated the workflow and communication practices as well as training across our Boston, NY and Chicago offices.

New York, Ny, Us

• Collaborate with the Media and Analytics teams to ensure campaigns are structured in a way to produce optimal data outputs.• Create data dashboards using Data Studio by Google for multiple clients which facilitates the analysis of performance and optimization strategy.• Retrieve, organize and combine data from multiple sources into insightful knowledge for internal and external teams.• Manage verification of brand safety and fraud issues with 4th party vendors and publishers.• Assist in generating third-party reports, site reports and other ad hoc reports as required for both internal teams and publishers.• Traffick and assist with managing ad campaigns for assigned clients in our ad servers DCM and Sizmec.• Generate QA and troubleshoot implementation of conversion HTML and Javascript tag issues with publishers and ad tech partners.• Implement floodlights and conversion pixels on multiple pages and buttons in relation to the client’s KPIs.

Round Rock, Texas, Us

- Developed the first marketing strategy and created the content and promotional plan for their 2018 Live Stream event, which increased website traffic by 320%.- Responsible for strengthening relationships with high level sponsors by managing the marketing opportunities and content deliverables of their Breakout Sessions.- Conducted in-depth retrospective research on the performance of multiple projects and an analysis of Dell Technologies World event compared to other industry players.- Coordinated the event logistics for their annual user conference, working directly with vendors and various internal departments to ensure pre-event and onsite execution.- Contributed to the development of executive reports by formatting data and analyzing attendee records for stakeholders.- Served as a main POC for public and internal-facing registration inquiries and system updates for the Sponsorships team.- Tested, trained and launched a new Chatbot utilizing AI technology.

Zurich, Zurich, Ch

- Generated and managed content for their international and domestic travel products across all social media channels.- Created data gathering platforms for their nurture campaigns such as weekly blog posts, online quizzes and social media contests.- Conducted an in depth Facebook and Twitter analysis using Google Analytics and Hootsuite in order to identify a more efficient marketing strategy for their pipeline.- Assisted the Email team on creating a system that increased efficiency of timelines for marketing campaigns.- Worked directly with Project Managers on a variety of product and content marketing projects within their web, social, email and direct mail channels.Blog Post Examples:• http://equator.eftours.com/the-ef-passport/5-places-that-will-make-you-appreciate-food • http://equator.eftours.com/the-ef-passport/fly-me-there-right-now-panama

• Assisted the owner of the store and President of the non-profit organization, Orienta Vida, with daily operations.• In charge of customer service over the phone and in the store by dealing with customer’s questions and concerns.• Implemented a new marketing strategy consisting of monthly events at the store which increased traffic count by 30%.• Promoted the work of the artisanal community of women who make store merchandise across social media channels

Bachelor Of Business Administration (B.B.A.), Marketing/Marketing Management, General

Bachelor Of Business Administration - Bba, Marketing

Bachelor'S Degree, Business Administration And Management, General

High School Diploma

High School Diploma