Pam Esparza Email & Phone Number

Greater Chicago Area

Greater Chicago Area

Kellogg's: Eggo and MorningStar Farms

Greater Chicago Area

• Strategic Planning for Kraft Heinz: Beverages (Kids, BMX)
• Work closely with media partners, other internal teams, and the client to ensure flawless executions
• Collaborate with media supervisors, directors and associates to create cutting-edge strategies
• Manage and own oversight of million-dollar budgets across 5 brands

Greater Chicago Area

• Client: Papa John's
• Onboarded and successfully executed cross-channel multi-million dollar campaign for new agency client in less than two weeks
• Lead and manage communication with internal agency specialty teams to diligently launch campaigns in timely manner
• Assist in fulfilling the media plan strategy and achieving cross channel plan goals
• Mentor and support junior team members
• Maintain client budget flowchart

Greater Chicago Area

• Clients: DishLATINO, CitiBank, SHC Holdings
• Manage day-to-day communication with media client on status of weekly deliverables
• Prepare and deliver weekly campaign performance reports, providing client with partner recommendations on major areas for direct response campaign budget and targeting optimizations
• Ensure and direct media partners towards meeting and exceeding campaign goals and objectives
• Maintain client budget flowcharts

Chicago

• Assisted with pulling of data across multiple social media and analytics platforms, updating client with KPI of content on social media
• Created and updated analytics dashboards showing KPI metrics with the goal of facilitating content optimization

Evanston, IL

Chicago

• Handled weekly optimization of digital campaigns across 10 industry partners, keeping track of KPIs
• Managed communication between agency and industry partners to make sure ads were running in the correct DMAs and websites
• Assessed quality of competitors’ messaging on social media and reported back to client recommendations to improve social campaigns
• Updated budget flowcharts

Chicago

• Collected demographic information on museum’s visitors for the purpose of creating a persona-based marketing strategy
• Led the creation of graphic models for demographic information collected, resulting in the redesign of marketing strategy
• Analyzed responses to qualitative visitor feedback to figure out where visitor-experience needed improvement

Bachelor'S Degree, Journalism

Activities and Societies: Alpha Chi Omega, Student Alumni Alliance, Homecoming CommitteeBS in Journalism with an Integrated Marketing.

Education record

Activities and Societies: National Honor Society, Senior Advisory Board, Student Council, Spanish Club