Pamela Forbus Email & Phone Number

As a global senior executive, a Forbes 50 most influential global CMO, and industry board veteran, I provide strategic governance and valuable growth creation via marketing and data-driven consumer insights expertise for iconic brands and Fortune 50 leaders, including Walt Disney Studio Entertainment, PepsiCo, Frito-Lay and most recently, Pernod-Ricard USA. Placing consumers at the center, I connect the dots between insights and analytics, demand science, market trends, and business strategy to advise on innovation, invigorating legacy brands, launching new products to market, creating strategic partnerships, and product/market fit alignment. Most recently, I led as Executive Leadership Team member, SVP, and CMO of Pernod-Ricard USA, reporting to the CEO while setting/executing the consumer-centric Marketing transformation and aligned business growth strategy for a portfolio of 26 brands for the world’s second-largest wine and spirits leader. Called a “Moneyball Marketer,” I provide expertise in monetizing consumer data by identifying consumer choice drivers and pockets of demand – and then devising robust growth strategies and operating systems.Previously, I provided strategic direction and governance across Walt Disney Studio Entertainment’s Consumer strategy including CRM Marketing, Marketing Analytics & Insights, and Data Science – delivering integrated consumer marketing strategies for Disney movies and streaming products that captivated fans across markets and demographics, while contributing to multi-billion dollar growth.Earlier, as SVP of Global Insights & Analytics at PepsiCo, I served as a member of the Global Category Leadership Team and IT/Business Governance Executive Team while leading a 500+ employee global organization. During my 17-year career at PepsiCo, including Frito-Lay, I held numerous leadership roles, creating multibillion-dollar value by pioneering, refining, and executing the transformational new demand science approach to marketing and consumer insights across PepsiCo’s top 30 global markets. In addition to my executive career, I have nearly two decades of strategic financial board governance experience across prestigious industry and university boards. I currently serve as Vice-Chair of the Marketing Accountability Foundation Board. I also served as Board Director, Chair of Finance/Audit Committee, & CEO Search Committee Chair of the Marketing Science Institute, and as Board Member & Sustainability Council Member of the Association of National Advertisers (ANA), among others.

Listed skills include Customer Insight, Marketing Research, Strategy, Marketing Strategy, and 46 others.