Pamela Forbus Email & Phone Number

Texas, United States

Greater Chicago Area, Il, Us

Dallas, Us

SSG is a mid-sized management consulting firm supporting strategy and operational change in large B2C/B2B companies.

Paris, Ile-De-France, Fr

Served as a Member of the Executive Leadership team while providing strategic direction for Pernod-Ricard USA’s marketing strategy across a portfolio of 26 brands including leading premium spirits (Absolut, Malibu, Jameson, The Glenlivet, etc.), wines, and champagnes. Reporting to the CEO, oversaw a marketing organization of 140, spearheading a Marketing transformation – building new, modern marketing capabilities and aligning to a strategic growth agenda for the business, focused on building trusted iconic brands through increasing consumer-centric marketing, particularly off-premise.Notably, led flagship brand Absolute’s first TV campaign in three years, urging consumers to vote first and drink second. Also conceived and built an industry model to stop online hate speech, and gifted the program to the ANA – www.engagersponsibly.com. Then joined the CEO in calling on advertisers, associations and social media platforms to join #EngageResponsibly, an open-source, collective movement to help stop hate speech online and keep social media social. Achieved multi award-winning marketing campaigns, including: “Welcome to Malibu Ogilvy Award,” “Jameson SPTO Platinum Campaign,” and “Absolut Born to Mix Holiday,” – all campaigns delivering growth and sales contributions.

Burbank, Ca, Us

Provided strategic direction and governance across Walt Disney Studio Entertainment’s Consumer Strategy end-to-end – including CRM Marketing, Consumer Research, Business Intelligence, Marketing Analytics & Insights, Data Strategy, Data Science, and Studio Planning. Steered the pivotal centralization of 5 teams to deliver an integrated consumer-centricity and elevated impact in business decision-making. Also served as a Studio Executive Sponsor of the Walt Disney Company Data Governance Counsel. During leadership tenure, supported $11.5B revenue growth – guiding teams in ensuring Disney’s Entertainment products (including Pixar, Marvel, Star Wars, and Disney+ streaming) and marketing strategies captivated fans across all segments and demographics, delivering a best-in-class industry performance. Contributed to 2019 record-breaking global box office year of $13.15B. With an eye for mutually beneficial partnerships, sold a bold strategic alliance of advanced data sharing with theaters through a win-win business opportunity.Led the launch of “Disney Movie Insiders,” a unique customer platform, including a new brand identity, website, mobile app, and enhanced loyalty program. Also influenced renowned Rotten Tomatoes to revamp their ratings system and rater verification security after uncovering ratings manipulations and a negative impact on movie ticket sales.

Purchase, New York, Us

Led a global 500+ people organization while serving as a Member of the Global Category Leadership Team and IT/Business Governance Executive Team. Throughout nearly 2 decades at PepsiCo, held leadership roles, pioneering, and steering the global rollout of the transformational new demand-science approach to growth, contributing to $4.1B revenue growth through global insights, analytics, portfolio growth strategy, and innovation. Led a function transformation, influencing and executing bold “Insights 2020” vision – positioning Insights & Analytics as an imperative business growth function. Then duplicated this growth framework with Demand Science practice in the top 30 global markets and countries, shaping a new portfolio strategy and innovation pipeline.Additionally advised and presented to PepsiCo Board, and authored a POV thought piece on the future of food and beverage with critical implications for innovation strategy and required new R&D capabilities.Simultaneously, steered a culture transformation, significantly improving organizational health metrics, moving “Engagement” and “Satisfaction” from a rating of “Concern” to “Strength.”

Purchase, New York, Us

PepsiCo Business Unit of the year. Additionally, served as a Member of the Marketing Leadership Team, Member of the North America Data Governance Counsel, and Co-Leader of annual strategic planning. Contributed to $2.1B+ revenue growth – from $10.8B to $12.9B+ (2008-2013), steering the building of a critical consumer-centric strategy to grow volume through marketing, innovation, and retail activations. Innovated and led the execution of a new demand-based strategy leveraging a proprietary analytic platform, identifying granular pockets of growth – which was credited with volume growth turnaround of a $12B snack business. Additionally, developed an innovation pipeline that far exceeded plan growth – contributing to PepsiCo Business of the Year Award for Frito-Lay. Known for coining/developing signature “Moneyball” type simulators, which pivoted away from hindsight media measurement tools toward optimizing future media strategy – increasing media ROI.

Detroit, Mi, Us

New Business Pitch Lead, Account Lead on GMAC

Southfield, Michigan, Us

Led new business pitching; a Test-Market for Ford Retail Precision Marketing (RPM); Consumer Research and Marketing Planning.

Nyc , La, Us

Led Infiniti Central Region Account

New York, Ny, Us

Served as Account Lead for Lincoln-Mercury Dealer Association and Lincoln-Mercury Regional Marketing. Graduate of Y&R Leadership Development Program

Bba, Marketing, Management, Information Systems

Executive Education, Director’S College

Executive Education, Board Of Director Training

Executive Education, Behavioral Economics Seminar